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초보자를 위한 위치기반서비스와 소셜커머스(LBS and Social Commerce Study for Korean Newbie)

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초보자를 위한 위치기반서비스와 소셜커머스(LBS and Social Commerce Study for Korean Newbie) 자료입니다. 뛰어나진 않지만 많은 분들께 도움이 되었으면 ...

초보자를 위한 위치기반서비스와 소셜커머스(LBS and Social Commerce Study for Korean Newbie) 자료입니다. 뛰어나진 않지만 많은 분들께 도움이 되었으면 좋겠습니다. http://www.socialnmedia.com

# 이 자료중 일부는 '어라(http://slideshare.net/erla1004)'님의 자료를 인용하였음을 밝힙니다

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    초보자를 위한 위치기반서비스와 소셜커머스(LBS and Social Commerce Study for Korean Newbie) 초보자를 위한 위치기반서비스와 소셜커머스(LBS and Social Commerce Study for Korean Newbie) Presentation Transcript

    • Social & Media Shift 2010. 10.
    • Twitter & Facebook are not all of Social Media
    • Social Media , , -
    • Human Communicaton
    • This is Social Network
    • LBS Location Based Service Social Commerce E-Commerce via Social Media
    • LBS Location Based Service
    • LBS: LBS. (GPS) , , . . . -
    • Navigation
    • LBS + Social = Where R U ?
    • LBS Social Services
    • Location + Reward Information
    • What is ?
    • Introduction to
    • Foursquare :
    • Checkin (Check) (Mayor)
    • Information 3 million 1million Registered Users Checkins Per Day 100 million $ 95 million Total Checkins Company Value
    • How to Use Foursquare? 1. . 2. 3. Friends Places 4. Check-in 5. 6. 7. Tip , , 8. 9. (MAYOR)
    • Badge; Item
    • Mayor
    • Yahoo! 16 Foursquare 1,200 ... ....
    • Why we like Foursquare? Recognition Desire
    • Badge
    • Mayor Competition Mayorship
    • People’s Log
    • ,
    • Why?
    • Online + Offline
    • ,
    • Foursquare Marketing Cases 1 McDonald Campaign Foursquare Day (4/16) 100 $5 or $10 Gift Card Budget : $ 1,000 33% Foot traffic increase!
    • Foursquare Marketing Cases 2 Domino Pizza Checkin , Mayor Moore concludes that, “all of these web-based activities offer a dual benefit of driving pizza sales online and building customer loyalty.” Pre-tax profits 29%, $ 26million Increase
    • Social Commerce Commerce on Social Media
    • What is Social Commerce? , , , - (Bloter.net)
    • 1. Website SNS
    • 2. Commerce Site SNS
    • 3. Foursquare, Gowalla Dieselcam
    • 4. HOT! SNS
    • Social Commerce 1. : Down
    • Social Commerce 2. : !
    • !
    • Original Social Commerce: Groupon.com
    • $ 1.2 billion $ 500 million Company Value Expected Sales Only 2 440 thousand years old Sales per day
    • Introduction to
    • UX User Experience ‘ ’
    • Social Commerce Localizing , , , ,
    • Groupon Case
    • ... http://slideshare.net/longway2
    • Thank You For Your Attention http://Socialnmedia.com @sun4in longway84@gmail.com