We Don’t Really Like Computers SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com <ul><li>Listen </li></ul><ul><li>Participate </li></ul...
<ul><li>Listen Changes In Receiving Information </li></ul>SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul....
Readers no longer trust the journalism profession -- 75 percent of adult readers say journalists are not trustworthy.  htt...
SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com Blog http://www.blogmaverick.com/
Online news takes center stage as a news source for 40% of broadband users—those who are most heavily engaged with the int...
8% keep a blog 39% read blogs http://www.sifry.com/alerts/ SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul...
Citizen Media Project http://citmedia.org/blog/2006/06/23/student-journalists-major-league-project   SCHIPUL THE WEB MARKE...
Houston News Blogs? http://www.outside.in   SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com
CIA / Feds using MediaWiki http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/11/01/MNGMIM3K471.DTL   SCHIPUL THE WEB M...
How Do You Listen? SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com
RSS, RSS 2.0, ATOM, XML SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com
Using Aggregated Content SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com
2. Participate Join the Online Community SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com Skype = 136 million users Vonage = 1.8 million users
SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com Flickr http://www.flickr.com/photos/rebba/
SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com Flickr http://www.flickr.com/photos/friends/
Social Networking - MySpace is #1 With the week ending July 8, 2006 market share figure of 4.5% of all the US Internet vis...
The Power Hitwise data show that the (PRODUCT) Red website experienced a 70-fold increase in market share after a receivin...
$1.65 Billion SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com
3. Make Friends Form Relationships that are Symbiotic SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com Regiftable – PR and Web http://www.regiftable.com/
SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com Whirlpool Google Mashup http://sketchup.google.com/3dw...
SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com Nikon Stunning Gallery http://nikonstunninggallery.com...
SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com Bonners Christmas Wonderland http://christmas.bronners...
Targeting Generation Y? Meet them where they are. SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY   (281) 497-6567  www.schipul.com <ul><li>Listen – Understanding PR </li></ul><ul><li>Pa...
Contact Us! Aaron Long Schipul – The Web Marketing Company 11757 Katy Freeway,  Suite 930 Houston, TX  77079  USA [email_a...
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  1. 1. We Don’t Really Like Computers SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  2. 2. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com <ul><li>Listen </li></ul><ul><li>Participate </li></ul><ul><li>Make Friends </li></ul>We Like People http://www.youtube.com/watch?v=hYAI9AXURos&mode=related&search =
  3. 3. <ul><li>Listen Changes In Receiving Information </li></ul>SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  4. 4. Readers no longer trust the journalism profession -- 75 percent of adult readers say journalists are not trustworthy. http://www.thinkandask.com/news/becomeareporter.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  5. 5. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Blog http://www.blogmaverick.com/
  6. 6. Online news takes center stage as a news source for 40% of broadband users—those who are most heavily engaged with the internet. http://www.pewinternet.org/pdfs/PIP_News.and.Broadband.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  7. 7. 8% keep a blog 39% read blogs http://www.sifry.com/alerts/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  8. 8. Citizen Media Project http://citmedia.org/blog/2006/06/23/student-journalists-major-league-project SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  9. 9. Houston News Blogs? http://www.outside.in SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  10. 10. CIA / Feds using MediaWiki http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/11/01/MNGMIM3K471.DTL SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  11. 11. How Do You Listen? SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  12. 12. RSS, RSS 2.0, ATOM, XML SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  13. 13. Using Aggregated Content SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  14. 14. 2. Participate Join the Online Community SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  15. 15. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Skype = 136 million users Vonage = 1.8 million users
  16. 16. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Flickr http://www.flickr.com/photos/rebba/
  17. 17. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Flickr http://www.flickr.com/photos/friends/
  18. 18. Social Networking - MySpace is #1 With the week ending July 8, 2006 market share figure of 4.5% of all the US Internet visits, myspace.com has achieved a 4300% increase in visits over two years and 132% increase in visits since the same time last year. http://weblogs.hitwise.com/bill-tancer/2006/07/myspace_moves_into_1_position.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  19. 19. The Power Hitwise data show that the (PRODUCT) Red website experienced a 70-fold increase in market share after a receiving emails in myspace. http://weblogs.hitwise.com/heather-hopkins/2006/10/project_red_brands_get_boost_f.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  20. 20. $1.65 Billion SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  21. 21. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  22. 22. 3. Make Friends Form Relationships that are Symbiotic SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  23. 23. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Regiftable – PR and Web http://www.regiftable.com/
  24. 24. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Whirlpool Google Mashup http://sketchup.google.com/3dwarehouse/bpm.html
  25. 25. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Nikon Stunning Gallery http://nikonstunninggallery.com/
  26. 26. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Bonners Christmas Wonderland http://christmas.bronners.com/
  27. 27. Targeting Generation Y? Meet them where they are. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  28. 28. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com <ul><li>Listen – Understanding PR </li></ul><ul><li>Participate – Experts in PR </li></ul><ul><li>Make Friends – Social PR </li></ul>We Like People
  29. 29. Contact Us! Aaron Long Schipul – The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA [email_address] 281.497.6567.515
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