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Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
Pr Indy
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Pr Indy

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  • 1. We Don’t Really Like Computers SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 2. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com <ul><li>Listen </li></ul><ul><li>Participate </li></ul><ul><li>Make Friends </li></ul>We Like People http://www.youtube.com/watch?v=hYAI9AXURos&mode=related&search =
  • 3. <ul><li>Listen Changes In Receiving Information </li></ul>SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 4. Readers no longer trust the journalism profession -- 75 percent of adult readers say journalists are not trustworthy. http://www.thinkandask.com/news/becomeareporter.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 5. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Blog http://www.blogmaverick.com/
  • 6. Online news takes center stage as a news source for 40% of broadband users—those who are most heavily engaged with the internet. http://www.pewinternet.org/pdfs/PIP_News.and.Broadband.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 7. 8% keep a blog 39% read blogs http://www.sifry.com/alerts/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 8. Citizen Media Project http://citmedia.org/blog/2006/06/23/student-journalists-major-league-project SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 9. Houston News Blogs? http://www.outside.in SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 10. CIA / Feds using MediaWiki http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/11/01/MNGMIM3K471.DTL SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 11. How Do You Listen? SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 12. RSS, RSS 2.0, ATOM, XML SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 13. Using Aggregated Content SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 14. 2. Participate Join the Online Community SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 15. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Skype = 136 million users Vonage = 1.8 million users
  • 16. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Flickr http://www.flickr.com/photos/rebba/
  • 17. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Flickr http://www.flickr.com/photos/friends/
  • 18. Social Networking - MySpace is #1 With the week ending July 8, 2006 market share figure of 4.5% of all the US Internet visits, myspace.com has achieved a 4300% increase in visits over two years and 132% increase in visits since the same time last year. http://weblogs.hitwise.com/bill-tancer/2006/07/myspace_moves_into_1_position.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 19. The Power Hitwise data show that the (PRODUCT) Red website experienced a 70-fold increase in market share after a receiving emails in myspace. http://weblogs.hitwise.com/heather-hopkins/2006/10/project_red_brands_get_boost_f.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 20. $1.65 Billion SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 21. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 22. 3. Make Friends Form Relationships that are Symbiotic SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 23. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Regiftable – PR and Web http://www.regiftable.com/
  • 24. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Whirlpool Google Mashup http://sketchup.google.com/3dwarehouse/bpm.html
  • 25. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Nikon Stunning Gallery http://nikonstunninggallery.com/
  • 26. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Bonners Christmas Wonderland http://christmas.bronners.com/
  • 27. Targeting Generation Y? Meet them where they are. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 28. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com <ul><li>Listen – Understanding PR </li></ul><ul><li>Participate – Experts in PR </li></ul><ul><li>Make Friends – Social PR </li></ul>We Like People
  • 29. Contact Us! Aaron Long Schipul – The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA [email_address] 281.497.6567.515

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