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  • 1. We Don’t Really Like Computers SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 2. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • Listen
    • Participate
    • Make Friends
    We Like People http://www.youtube.com/watch?v=hYAI9AXURos&mode=related&search =
  • 3.
    • Listen Changes In Receiving Information
    SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 4. Readers no longer trust the journalism profession -- 75 percent of adult readers say journalists are not trustworthy. http://www.thinkandask.com/news/becomeareporter.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 5. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Blog http://www.blogmaverick.com/
  • 6. Online news takes center stage as a news source for 40% of broadband users—those who are most heavily engaged with the internet. http://www.pewinternet.org/pdfs/PIP_News.and.Broadband.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 7. 8% keep a blog 39% read blogs http://www.sifry.com/alerts/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 8. Citizen Media Project http://citmedia.org/blog/2006/06/23/student-journalists-major-league-project SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 9. Houston News Blogs? http://www.outside.in SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 10. CIA / Feds using MediaWiki http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/11/01/MNGMIM3K471.DTL SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 11. How Do You Listen? SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 12. RSS, RSS 2.0, ATOM, XML SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 13. Using Aggregated Content SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 14. 2. Participate Join the Online Community SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 15. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Skype = 136 million users Vonage = 1.8 million users
  • 16. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Flickr http://www.flickr.com/photos/rebba/
  • 17. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Flickr http://www.flickr.com/photos/friends/
  • 18. Social Networking - MySpace is #1 With the week ending July 8, 2006 market share figure of 4.5% of all the US Internet visits, myspace.com has achieved a 4300% increase in visits over two years and 132% increase in visits since the same time last year. http://weblogs.hitwise.com/bill-tancer/2006/07/myspace_moves_into_1_position.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 19. The Power Hitwise data show that the (PRODUCT) Red website experienced a 70-fold increase in market share after a receiving emails in myspace. http://weblogs.hitwise.com/heather-hopkins/2006/10/project_red_brands_get_boost_f.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 20. $1.65 Billion SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 21. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 22. 3. Make Friends Form Relationships that are Symbiotic SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 23. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Regiftable – PR and Web http://www.regiftable.com/
  • 24. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Whirlpool Google Mashup http://sketchup.google.com/3dwarehouse/bpm.html
  • 25. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Nikon Stunning Gallery http://nikonstunninggallery.com/
  • 26. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Bonners Christmas Wonderland http://christmas.bronners.com/
  • 27. Targeting Generation Y? Meet them where they are. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 28. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • Listen – Understanding PR
    • Participate – Experts in PR
    • Make Friends – Social PR
    We Like People
  • 29. Contact Us! Aaron Long Schipul – The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA [email_address] 281.497.6567.515