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Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
Pitching Social Media to Your Boss
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Pitching Social Media to Your Boss

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I gave a talk to the youngsters at the Houston PRSA New Professionals. Hope they liked it. …

I gave a talk to the youngsters at the Houston PRSA New Professionals. Hope they liked it.

Topic was, How to Pitch Social Media to Your Boss.

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  • Transcript

    • 1. If Everyone Jumped Off a Bridge Would Your Boss Join Them? http://www.flickr.com/photos/quiiver/2731700783/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 2.
      • Audience
      • Participation
      • Expectation
      SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 3. Audience SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 4. What is Your Boss Like? http://www.flickr.com/photos/deneyterrio/2327659041/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 5. Your Boss’s Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 6. Internet Pre 2001: Crazy Sh*t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 7. Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 8. Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 9. Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 10. Law of Commonality http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 11.
              • 45% have started a blog, up 14%
              • 184m started a blog http://technorati.com/blogging/state-of-the-blogosphere/
      • comScore MediaMetrix (August 2008)
        • Blogs: 77.7 million unique visitors in the US
        • Facebook: 41.0 million | MySpace 75.1 million
        • Total internet audience 188.9 million
      • eMarketer (May 2008)
        • 94.1 million US blog readers in 2007 (50% of Internet users)
        • 22.6 million US bloggers in 2007 (12%)
      • Universal McCann (March 2008)
        • 184 million WW have started a blog | 26.4 US
        • 346 million WW read blogs | 60.3 US
        • 77% of active Internet users read blogs
      SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 12. Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 13. Visualization http://www.edwardtufte.com/tufte/posters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 14. Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 15. Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 16. Why? Size Matters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 17. Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 18. Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 19. Why? Reputation Management http://nielsen-online.com/blog/2008/06/27/salmonella-buzz-spikes-after-recent-tomato-scare/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 20. Participation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 21. Recon: Know the Terrain http://www.pageflakes.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 22. Recon: Bailout SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 23. Recon: Discovery Green SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 24. Recon: Get Trends = Obama, Mccain SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 25. Recon: Get Trends = Home for Sale SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 26. Recon: Get Trends = Turducken SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 27. Recon: Twitter Search = #ike SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 28. Recon: Twitter Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 29. It’s The Phone, Stupid! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 30. Saved Our Ass https://www.yammer.com/home SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 31. Follow: Sporty Tweets SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 32. Follow: Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 33. Personal Brand http://usernamecheck.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 34. Personal Brand = Man’s Man http://www.flickr.com/photos/library_of_congress/2179038972/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 35. Expectations SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 36. Offline Integration SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 37. Disclosure: Honest, Transparent and Authentic SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 38. Promote Others SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 39. Be Conversational, Not Editorial SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 40. Be Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 41. Be Timely SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 42. Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • 43.
      • Audience - Visualization
      • Participation – High Ground
      • Expectation – Get Personal
      SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

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