If Everyone Jumped Off a Bridge Would Your Boss Join Them? http://www.flickr.com/photos/quiiver/2731700783/   SCHIPUL THE ...
<ul><li>Audience </li></ul><ul><li>Participation </li></ul><ul><li>Expectation </li></ul>SCHIPUL THE WEB MARKETING COMPANY...
Audience   SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
What is Your Boss Like?  http://www.flickr.com/photos/deneyterrio/2327659041/   SCHIPUL THE WEB MARKETING COMPANY  (281) 4...
Your Boss’s Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Internet Pre 2001:  Crazy Sh*t SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Internet 2006-2008: Social Web  SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Law of Commonality http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523...
<ul><ul><ul><ul><ul><li>45% have started a blog, up 14% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>184m started...
Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Visualization http://www.edwardtufte.com/tufte/posters   SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Why? Size Matters SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354   SCHIPUL THE WEB MARKETING COMPANY  (281) 497-656...
Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motor...
Why? Reputation Management   http://nielsen-online.com/blog/2008/06/27/salmonella-buzz-spikes-after-recent-tomato-scare/  ...
Participation SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Recon: Know the Terrain http://www.pageflakes.com/   SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Recon: Bailout SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Recon: Discovery Green SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Recon: Get Trends = Obama, Mccain SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Recon: Get Trends = Home for Sale SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Recon: Get Trends = Turducken SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Recon: Twitter Search = #ike SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Recon: Twitter Search SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
It’s The Phone, Stupid! SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Saved Our Ass https://www.yammer.com/home   SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Follow: Sporty Tweets SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Follow: Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Personal Brand http://usernamecheck.com/ SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Personal Brand = Man’s Man   http://www.flickr.com/photos/library_of_congress/2179038972/   SCHIPUL THE WEB MARKETING COMP...
Expectations SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Offline Integration SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Disclosure:  Honest, Transparent and Authentic SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Promote Others SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Be Conversational, Not Editorial SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Be Personal SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Be Timely SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Adapt Quickly   http://www.flickr.com/photos/500hats/2546158854/   SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www....
<ul><li>Audience - Visualization </li></ul><ul><li>Participation – High Ground </li></ul><ul><li>Expectation – Get Persona...
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Pitching Social Media to Your Boss

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I gave a talk to the youngsters at the Houston PRSA New Professionals. Hope they liked it.

Topic was, How to Pitch Social Media to Your Boss.

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  • Pitching Social Media to Your Boss

    1. 1. If Everyone Jumped Off a Bridge Would Your Boss Join Them? http://www.flickr.com/photos/quiiver/2731700783/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    2. 2. <ul><li>Audience </li></ul><ul><li>Participation </li></ul><ul><li>Expectation </li></ul>SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    3. 3. Audience SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    4. 4. What is Your Boss Like? http://www.flickr.com/photos/deneyterrio/2327659041/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    5. 5. Your Boss’s Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    6. 6. Internet Pre 2001: Crazy Sh*t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    7. 7. Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    8. 8. Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    9. 9. Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    10. 10. Law of Commonality http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    11. 11. <ul><ul><ul><ul><ul><li>45% have started a blog, up 14% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>184m started a blog http://technorati.com/blogging/state-of-the-blogosphere/ </li></ul></ul></ul></ul></ul><ul><li>comScore MediaMetrix (August 2008) </li></ul><ul><ul><li>Blogs: 77.7 million unique visitors in the US </li></ul></ul><ul><ul><li>Facebook: 41.0 million | MySpace 75.1 million </li></ul></ul><ul><ul><li>Total internet audience 188.9 million </li></ul></ul><ul><li>eMarketer (May 2008) </li></ul><ul><ul><li>94.1 million US blog readers in 2007 (50% of Internet users) </li></ul></ul><ul><ul><li>22.6 million US bloggers in 2007 (12%) </li></ul></ul><ul><li>Universal McCann (March 2008) </li></ul><ul><ul><li>184 million WW have started a blog | 26.4 US </li></ul></ul><ul><ul><li>346 million WW read blogs | 60.3 US </li></ul></ul><ul><ul><li>77% of active Internet users read blogs </li></ul></ul>SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    12. 12. Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    13. 13. Visualization http://www.edwardtufte.com/tufte/posters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    14. 14. Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    15. 15. Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    16. 16. Why? Size Matters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    17. 17. Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    18. 18. Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    19. 19. Why? Reputation Management http://nielsen-online.com/blog/2008/06/27/salmonella-buzz-spikes-after-recent-tomato-scare/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    20. 20. Participation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    21. 21. Recon: Know the Terrain http://www.pageflakes.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    22. 22. Recon: Bailout SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    23. 23. Recon: Discovery Green SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    24. 24. Recon: Get Trends = Obama, Mccain SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    25. 25. Recon: Get Trends = Home for Sale SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    26. 26. Recon: Get Trends = Turducken SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    27. 27. Recon: Twitter Search = #ike SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    28. 28. Recon: Twitter Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    29. 29. It’s The Phone, Stupid! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    30. 30. Saved Our Ass https://www.yammer.com/home SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    31. 31. Follow: Sporty Tweets SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    32. 32. Follow: Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    33. 33. Personal Brand http://usernamecheck.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    34. 34. Personal Brand = Man’s Man http://www.flickr.com/photos/library_of_congress/2179038972/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    35. 35. Expectations SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    36. 36. Offline Integration SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    37. 37. Disclosure: Honest, Transparent and Authentic SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    38. 38. Promote Others SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    39. 39. Be Conversational, Not Editorial SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    40. 40. Be Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    41. 41. Be Timely SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    42. 42. Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    43. 43. <ul><li>Audience - Visualization </li></ul><ul><li>Participation – High Ground </li></ul><ul><li>Expectation – Get Personal </li></ul>SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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