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Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
Measure what you expect   using google analytics
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Measure what you expect using google analytics

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This presentation was for the Website Design Seminar, March 29, 2011 at the Art Institute of Houston. The presentation covered web marketing and analytics with a focus on using Google Analytics.

This presentation was for the Website Design Seminar, March 29, 2011 at the Art Institute of Houston. The presentation covered web marketing and analytics with a focus on using Google Analytics.

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Transcript

  • 1. Really? By Now?http://www.flickr.com/photos/mikefischer/458258710/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 2. We Didn’t See It Cominghttp://www.facebook.com/#!/photo.php?fbid=67082396894&set=t.659498581&theater
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 3. I Come From The Future
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 4. Social Media’s Growth
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 5. Comparative Metrics
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 6. Who Cares? We Love iPhones
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 7. Talk About Evolutionhttp://www.hitwise.com/us/datacenter/main/dashboard-10133.html
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 8. Data tells you the difference….
    http://www.flickr.com/photos/jaxxon/93296381/http://www.flickr.com/photos/wombatunderground1/3523029452 /
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 9. Activity Drives Traffic
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 10. Why is My Traffic Down 87%???
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 11. Surprisingly Similar
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 12. Focus on Transactions
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 13. Use Filters
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 14. Learn From Analyticshttp://www.flickr.com/photos/aye_shamus/332093509/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 15. Adjust and Measurehttp://envoymortgage.com/join-envoy
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 16. Use Goals
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 17. Mobile Traffic: 2% vs. 22%
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 18. More than One Wayhttp://www.flickr.com/photos/eternal/294555168/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 19. Where the Boys Aren’t
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 20. Survey Your Web Audience(Incentives Help)
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 21. Innovation and Selectionhttp://www.flickr.com/photos/serkel/3273432181/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 22. Innovation is Practical
    VS
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 23. And The Winner Is….
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 24. Practical Means You Should Consider Cost and Values
    http://www.flickr.com/photos/thewamphyri/3434590242/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 25. Why? To Put Food on the Table
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 26. Aaron LongSchipulwww.schipul.comhttp://www.flickr.com/photos/29078162@N08/3068961884/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com

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