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Measure what you expect   using google analytics
 

Measure what you expect using google analytics

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This presentation was for the Website Design Seminar, March 29, 2011 at the Art Institute of Houston. The presentation covered web marketing and analytics with a focus on using Google Analytics.

This presentation was for the Website Design Seminar, March 29, 2011 at the Art Institute of Houston. The presentation covered web marketing and analytics with a focus on using Google Analytics.

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    Measure what you expect   using google analytics Measure what you expect using google analytics Presentation Transcript

    • Really? By Now?http://www.flickr.com/photos/mikefischer/458258710/
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • We Didn’t See It Cominghttp://www.facebook.com/#!/photo.php?fbid=67082396894&set=t.659498581&theater
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • I Come From The Future
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Social Media’s Growth
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Comparative Metrics
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Who Cares? We Love iPhones
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Talk About Evolutionhttp://www.hitwise.com/us/datacenter/main/dashboard-10133.html
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Data tells you the difference….
      http://www.flickr.com/photos/jaxxon/93296381/http://www.flickr.com/photos/wombatunderground1/3523029452 /
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Activity Drives Traffic
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Why is My Traffic Down 87%???
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Surprisingly Similar
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Focus on Transactions
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Use Filters
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Learn From Analyticshttp://www.flickr.com/photos/aye_shamus/332093509/
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Adjust and Measurehttp://envoymortgage.com/join-envoy
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Use Goals
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Mobile Traffic: 2% vs. 22%
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • More than One Wayhttp://www.flickr.com/photos/eternal/294555168/
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Where the Boys Aren’t
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Survey Your Web Audience(Incentives Help)
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Innovation and Selectionhttp://www.flickr.com/photos/serkel/3273432181/
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Innovation is Practical
      VS
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • And The Winner Is….
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Practical Means You Should Consider Cost and Values
      http://www.flickr.com/photos/thewamphyri/3434590242/
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Why? To Put Food on the Table
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com
    • Aaron LongSchipulwww.schipul.comhttp://www.flickr.com/photos/29078162@N08/3068961884/
      SCHIPUL THE WEB MARKETING COMPANY
      (281) 497-6567 www.schipul.com