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Measure what you expect using google analytics

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This presentation was for the Website Design Seminar, March 29, 2011 at the Art Institute of Houston. The presentation covered web marketing and analytics with a focus on using Google Analytics.

This presentation was for the Website Design Seminar, March 29, 2011 at the Art Institute of Houston. The presentation covered web marketing and analytics with a focus on using Google Analytics.

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Transcript

  • 1. Really? By Now?http://www.flickr.com/photos/mikefischer/458258710/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 2. We Didn’t See It Cominghttp://www.facebook.com/#!/photo.php?fbid=67082396894&set=t.659498581&theater
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 3. I Come From The Future
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 4. Social Media’s Growth
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 5. Comparative Metrics
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 6. Who Cares? We Love iPhones
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 7. Talk About Evolutionhttp://www.hitwise.com/us/datacenter/main/dashboard-10133.html
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 8. Data tells you the difference….
    http://www.flickr.com/photos/jaxxon/93296381/http://www.flickr.com/photos/wombatunderground1/3523029452 /
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 9. Activity Drives Traffic
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 10. Why is My Traffic Down 87%???
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 11. Surprisingly Similar
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 12. Focus on Transactions
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 13. Use Filters
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 14. Learn From Analyticshttp://www.flickr.com/photos/aye_shamus/332093509/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 15. Adjust and Measurehttp://envoymortgage.com/join-envoy
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 16. Use Goals
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 17. Mobile Traffic: 2% vs. 22%
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 18. More than One Wayhttp://www.flickr.com/photos/eternal/294555168/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 19. Where the Boys Aren’t
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 20. Survey Your Web Audience(Incentives Help)
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 21. Innovation and Selectionhttp://www.flickr.com/photos/serkel/3273432181/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 22. Innovation is Practical
    VS
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 23. And The Winner Is….
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 24. Practical Means You Should Consider Cost and Values
    http://www.flickr.com/photos/thewamphyri/3434590242/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 25. Why? To Put Food on the Table
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • 26. Aaron LongSchipulwww.schipul.comhttp://www.flickr.com/photos/29078162@N08/3068961884/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com