Measure what you expect   using google analytics
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Measure what you expect using google analytics

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This presentation was for the Website Design Seminar, March 29, 2011 at the Art Institute of Houston. The presentation covered web marketing and analytics with a focus on using Google Analytics.

This presentation was for the Website Design Seminar, March 29, 2011 at the Art Institute of Houston. The presentation covered web marketing and analytics with a focus on using Google Analytics.

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Measure what you expect   using google analytics Measure what you expect using google analytics Presentation Transcript

  • Really? By Now?http://www.flickr.com/photos/mikefischer/458258710/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • We Didn’t See It Cominghttp://www.facebook.com/#!/photo.php?fbid=67082396894&set=t.659498581&theater
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • I Come From The Future
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Social Media’s Growth
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Comparative Metrics
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Who Cares? We Love iPhones
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Talk About Evolutionhttp://www.hitwise.com/us/datacenter/main/dashboard-10133.html
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Data tells you the difference….
    http://www.flickr.com/photos/jaxxon/93296381/http://www.flickr.com/photos/wombatunderground1/3523029452 /
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Activity Drives Traffic
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Why is My Traffic Down 87%???
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Surprisingly Similar
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Focus on Transactions
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Use Filters
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Learn From Analyticshttp://www.flickr.com/photos/aye_shamus/332093509/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Adjust and Measurehttp://envoymortgage.com/join-envoy
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Use Goals
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Mobile Traffic: 2% vs. 22%
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • More than One Wayhttp://www.flickr.com/photos/eternal/294555168/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Where the Boys Aren’t
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Survey Your Web Audience(Incentives Help)
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Innovation and Selectionhttp://www.flickr.com/photos/serkel/3273432181/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Innovation is Practical
    VS
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • And The Winner Is….
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Practical Means You Should Consider Cost and Values
    http://www.flickr.com/photos/thewamphyri/3434590242/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Why? To Put Food on the Table
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com
  • Aaron LongSchipulwww.schipul.comhttp://www.flickr.com/photos/29078162@N08/3068961884/
    SCHIPUL THE WEB MARKETING COMPANY
    (281) 497-6567 www.schipul.com