Measure what you expect using google analytics

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This presentation was for the Website Design Seminar, March 29, 2011 at the Art Institute of Houston. The presentation covered web marketing and analytics with a focus on using Google Analytics.

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Measure what you expect using google analytics

  1. 1. Really? By Now?http://www.flickr.com/photos/mikefischer/458258710/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  2. 2. We Didn’t See It Cominghttp://www.facebook.com/#!/photo.php?fbid=67082396894&set=t.659498581&theater<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  3. 3. I Come From The Future<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  4. 4. Social Media’s Growth<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  5. 5. Comparative Metrics<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  6. 6. Who Cares? We Love iPhones<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  7. 7. Talk About Evolutionhttp://www.hitwise.com/us/datacenter/main/dashboard-10133.html<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  8. 8. Data tells you the difference….<br />http://www.flickr.com/photos/jaxxon/93296381/http://www.flickr.com/photos/wombatunderground1/3523029452 / <br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  9. 9. Activity Drives Traffic<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  10. 10. Why is My Traffic Down 87%???<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  11. 11. Surprisingly Similar<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  12. 12. Focus on Transactions<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  13. 13. Use Filters<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  14. 14. Learn From Analyticshttp://www.flickr.com/photos/aye_shamus/332093509/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  15. 15. Adjust and Measurehttp://envoymortgage.com/join-envoy<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  16. 16. Use Goals<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  17. 17. Mobile Traffic: 2% vs. 22%<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  18. 18. More than One Wayhttp://www.flickr.com/photos/eternal/294555168/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  19. 19. Where the Boys Aren’t<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  20. 20. Survey Your Web Audience(Incentives Help)<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  21. 21. Innovation and Selectionhttp://www.flickr.com/photos/serkel/3273432181/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  22. 22. Innovation is Practical<br />VS<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  23. 23. And The Winner Is….<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  24. 24. Practical Means You Should Consider Cost and Values<br />http://www.flickr.com/photos/thewamphyri/3434590242/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  25. 25. Why? To Put Food on the Table<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />
  26. 26. Aaron LongSchipulwww.schipul.comhttp://www.flickr.com/photos/29078162@N08/3068961884/<br />SCHIPUL THE WEB MARKETING COMPANY<br />(281) 497-6567 www.schipul.com<br />

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