Fort Smith AAF Social Media
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Fort Smith AAF Social Media

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Meeting with the Fort Smith AAF chapter to discuss branding, social media, and the wild world of the Internet.

Meeting with the Fort Smith AAF chapter to discuss branding, social media, and the wild world of the Internet.

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  • Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
  • Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
  • 78,847 RSS Accesses in April for only in Houston
  • Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
  • Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?

Fort Smith AAF Social Media Presentation Transcript

  • 1. Your Brand is Out of Control http://www.flickr.com/photos/rickels/2439906704/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 2. Facebook 200 Million, 600,000 per day http://www.flickr.com/photos/twose/887903401/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 3. So What? 21,411 http://www.facebook.com/home.php#/pages/Luling-TX/Buc-ees/35399496780 http://www.facebook.com/home.php#/topic.php?uid=35399496780&topic=5411 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 4. 1. Audience 2. Participation 3. Brand Control http://www.flickr.com/photos/eschipul/1610807670/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 5. Audience http://www.flickr.com/photos/raspberreh/1619205675/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 6. Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 7. Internet Pre 2001: Crazy Stuff SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 8. Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 9. Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 10. Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 11. Law of Commonality http://www.universalmccann.com/Assets/2413%20- %20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 12. Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 13. Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 14. Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 15. Why? Size Matters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 16. Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 17. Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence- parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 18. Social Media Marketing Is Going Away? http://www.flickr.com/photos/niznoz/1438572588/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 19. Participation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 20. Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 21. Arkansas Mommy Blog SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 22. RSS Aggregators SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 23. Twitter: Tyson Foods SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 24. Twitter SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 25. TweetDeck SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 26. It’s The Phone! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 27. Saved Our Ass https://www.yammer.com/home SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 28. YouTube SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 29. YouTube http://www.youtube.com/user/Flemingsclassics SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 30. Get Trends = Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 31. Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 32. Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 33. Listings Post to Profile SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 34. Listings Post to Profile SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 35. Your Brand http://www.flickr.com/photos/missmareck/522291624/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 36. “In Brand Building….Image and Awareness Decrease and Web Traffic and Customer Focus Increase.” Roger Adams, ANA Brand Management Committee Findings photo:http://www.flickr.com/photos/jypsyq/448033892/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 37. “The Loss of Control You Fear is Already in the Past” Clay Shirky http://www.flickr.com/photos/morgantj/2944831006/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 38. Civic Action and Your Brand SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 39. Crap, High School Kids Have My Brand SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 40. Organic and Social Referrals vs Paid Search Referrals http://weblogs.hitwise.com/heather-dougherty/2009/05/search_referrals_and_organic_t_1.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 41. Web Users are Cats not Dogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 42. Meet Them Where They Want to Be http://www.rhinos-irf.org/stayinformed/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 43. Where’d the Money Go? http://www.flickr.com/photos/rhinosirf/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 44. Audience Engagement… Is Not a Flash Web Site. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 45. Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 46. 1. Audience - Visualization 2. Participation – High Ground 3. Branding – Prepare for Cats