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Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
Fort Smith AAF Social Media
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Fort Smith AAF Social Media

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Meeting with the Fort Smith AAF chapter to discuss branding, social media, and the wild world of the Internet.

Meeting with the Fort Smith AAF chapter to discuss branding, social media, and the wild world of the Internet.

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  • I had been arguing about aafes with my wife since last Monday but since I found: AAFES Smooth Move Program, I do find your point of view quite interesting and, in this case specifically, quite useful.
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  • Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
  • Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
  • 78,847 RSS Accesses in April for only in Houston
  • Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
  • Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
  • Transcript

    1. Your Brand is Out of Control http://www.flickr.com/photos/rickels/2439906704/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    2. Facebook 200 Million, 600,000 per day http://www.flickr.com/photos/twose/887903401/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    3. So What? 21,411 http://www.facebook.com/home.php#/pages/Luling-TX/Buc-ees/35399496780 http://www.facebook.com/home.php#/topic.php?uid=35399496780&topic=5411 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    4. 1. Audience 2. Participation 3. Brand Control http://www.flickr.com/photos/eschipul/1610807670/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    5. Audience http://www.flickr.com/photos/raspberreh/1619205675/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    6. Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    7. Internet Pre 2001: Crazy Stuff SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    8. Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    9. Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    10. Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    11. Law of Commonality http://www.universalmccann.com/Assets/2413%20- %20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    12. Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    13. Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    14. Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    15. Why? Size Matters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    16. Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    17. Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence- parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    18. Social Media Marketing Is Going Away? http://www.flickr.com/photos/niznoz/1438572588/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    19. Participation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    20. Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    21. Arkansas Mommy Blog SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    22. RSS Aggregators SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    23. Twitter: Tyson Foods SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    24. Twitter SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    25. TweetDeck SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    26. It’s The Phone! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    27. Saved Our Ass https://www.yammer.com/home SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    28. YouTube SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    29. YouTube http://www.youtube.com/user/Flemingsclassics SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    30. Get Trends = Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    31. Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    32. Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    33. Listings Post to Profile SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    34. Listings Post to Profile SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    35. Your Brand http://www.flickr.com/photos/missmareck/522291624/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    36. “In Brand Building….Image and Awareness Decrease and Web Traffic and Customer Focus Increase.” Roger Adams, ANA Brand Management Committee Findings photo:http://www.flickr.com/photos/jypsyq/448033892/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    37. “The Loss of Control You Fear is Already in the Past” Clay Shirky http://www.flickr.com/photos/morgantj/2944831006/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    38. Civic Action and Your Brand SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    39. Crap, High School Kids Have My Brand SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    40. Organic and Social Referrals vs Paid Search Referrals http://weblogs.hitwise.com/heather-dougherty/2009/05/search_referrals_and_organic_t_1.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    41. Web Users are Cats not Dogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    42. Meet Them Where They Want to Be http://www.rhinos-irf.org/stayinformed/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    43. Where’d the Money Go? http://www.flickr.com/photos/rhinosirf/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    44. Audience Engagement… Is Not a Flash Web Site. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    45. Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    46. 1. Audience - Visualization 2. Participation – High Ground 3. Branding – Prepare for Cats

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