Your Brand is
      Out of Control
http://www.flickr.com/photos/rickels/2439906704/




                       SCHIPUL THE...
Facebook
200 Million, 600,000 per day
http://www.flickr.com/photos/twose/887903401/
                                      ...
So What? 21,411
http://www.facebook.com/home.php#/pages/Luling-TX/Buc-ees/35399496780
http://www.facebook.com/home.php#/to...
1. Audience
2. Participation
3. Brand Control

   http://www.flickr.com/photos/eschipul/1610807670/




                  ...
Audience
http://www.flickr.com/photos/raspberreh/1619205675/




                                                      SCH...
Past Internet Experiences




                       SCHIPUL THE WEB MARKETING COMPANY
                       (281) 497-65...
Internet Pre 2001:
    Crazy Stuff




                     SCHIPUL THE WEB MARKETING COMPANY
                     (281) 4...
Internet 2001-2003: Information
          Architecture




                           SCHIPUL THE WEB MARKETING COMPANY
  ...
Internet 2003-2006:
      Search




                      SCHIPUL THE WEB MARKETING COMPANY
                      (281) 4...
Internet 2006-2008:
     Social Web




                      SCHIPUL THE WEB MARKETING COMPANY
                      (281...
Law of Commonality
          http://www.universalmccann.com/Assets/2413%20-
%20Wave%203%20complete%20document%20AW%203_200...
Internet ?:
All Your Base Are Belong to Us




                          SCHIPUL THE WEB MARKETING COMPANY
               ...
Why? Connectors, Mavens, Salesmen




                          SCHIPUL THE WEB MARKETING COMPANY
                        ...
Why? Six Degrees




                   SCHIPUL THE WEB MARKETING COMPANY
                   (281) 497-6567       www.schi...
Why? Size Matters




                    SCHIPUL THE WEB MARKETING COMPANY
                    (281) 497-6567       www.s...
Why? Target Acqusition
   http://www.emarketer.com/Article.aspx?id=1006354




                                           ...
Why? Target Acqusition Influence
http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motor...
Social Media Marketing
Is Going Away?
http://www.flickr.com/photos/niznoz/1438572588/
                                    ...
Participation


            SCHIPUL THE WEB MARKETING COMPANY
            (281) 497-6567       www.schipul.com
Google Alerts / Blogs




                        SCHIPUL THE WEB MARKETING COMPANY
                        (281) 497-6567...
Arkansas Mommy Blog




                  SCHIPUL THE WEB MARKETING COMPANY
                  (281) 497-6567       www.sch...
RSS Aggregators




                  SCHIPUL THE WEB MARKETING COMPANY
                  (281) 497-6567       www.schipul...
Twitter: Tyson Foods




                       SCHIPUL THE WEB MARKETING COMPANY
                       (281) 497-6567   ...
Twitter




          SCHIPUL THE WEB MARKETING COMPANY
          (281) 497-6567       www.schipul.com
TweetDeck




            SCHIPUL THE WEB MARKETING COMPANY
            (281) 497-6567       www.schipul.com
It’s The Phone!




                  SCHIPUL THE WEB MARKETING COMPANY
                  (281) 497-6567       www.schipul...
Saved Our Ass
 https://www.yammer.com/home




                               SCHIPUL THE WEB MARKETING COMPANY
          ...
YouTube




          SCHIPUL THE WEB MARKETING COMPANY
          (281) 497-6567       www.schipul.com
YouTube
http://www.youtube.com/user/Flemingsclassics




                                               SCHIPUL THE WEB MA...
Get Trends = Facebook




                    SCHIPUL THE WEB MARKETING COMPANY
                    (281) 497-6567       w...
Facebook




           SCHIPUL THE WEB MARKETING COMPANY
           (281) 497-6567       www.schipul.com
Facebook




           SCHIPUL THE WEB MARKETING COMPANY
           (281) 497-6567       www.schipul.com
Listings Post to Profile




                           SCHIPUL THE WEB MARKETING COMPANY
                           (281)...
Listings Post to Profile




                           SCHIPUL THE WEB MARKETING COMPANY
                           (281)...
Your Brand
 http://www.flickr.com/photos/missmareck/522291624/
                                                      SCHIP...
“In Brand Building….Image and
Awareness Decrease and Web
Traffic and Customer Focus
Increase.”
Roger Adams, ANA Brand
Mana...
“The Loss of Control You Fear is
Already in the Past” Clay Shirky
       http://www.flickr.com/photos/morgantj/2944831006/...
Civic Action and Your Brand




                        SCHIPUL THE WEB MARKETING COMPANY
                        (281) 49...
Crap, High School Kids Have My Brand




                            SCHIPUL THE WEB MARKETING COMPANY
                   ...
Organic and Social Referrals vs Paid
         Search Referrals
  http://weblogs.hitwise.com/heather-dougherty/2009/05/sear...
Web Users are Cats not Dogs

                       SCHIPUL THE WEB MARKETING COMPANY
                       (281) 497-656...
Meet Them Where They Want to Be
          http://www.rhinos-irf.org/stayinformed/




                                    ...
Where’d the Money Go?
     http://www.flickr.com/photos/rhinosirf/




                                               SCHI...
Audience Engagement… Is Not a Flash
             Web Site.




                           SCHIPUL THE WEB MARKETING COMPAN...
Adapt Quickly
http://www.flickr.com/photos/500hats/2546158854/




                                                   SCHI...
1. Audience - Visualization
2. Participation – High Ground
3. Branding – Prepare for Cats
Upcoming SlideShare
Loading in …5
×

Fort Smith AAF Social Media

1,369
-1

Published on

Meeting with the Fort Smith AAF chapter to discuss branding, social media, and the wild world of the Internet.

Published in: Technology, Business
1 Comment
0 Likes
Statistics
Notes
  • I had been arguing about aafes with my wife since last Monday but since I found: AAFES Smooth Move Program, I do find your point of view quite interesting and, in this case specifically, quite useful.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
1,369
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide
  • Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
  • Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
  • 78,847 RSS Accesses in April for only in Houston
  • Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
  • Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
  • Fort Smith AAF Social Media

    1. 1. Your Brand is Out of Control http://www.flickr.com/photos/rickels/2439906704/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    2. 2. Facebook 200 Million, 600,000 per day http://www.flickr.com/photos/twose/887903401/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    3. 3. So What? 21,411 http://www.facebook.com/home.php#/pages/Luling-TX/Buc-ees/35399496780 http://www.facebook.com/home.php#/topic.php?uid=35399496780&topic=5411 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    4. 4. 1. Audience 2. Participation 3. Brand Control http://www.flickr.com/photos/eschipul/1610807670/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    5. 5. Audience http://www.flickr.com/photos/raspberreh/1619205675/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    6. 6. Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    7. 7. Internet Pre 2001: Crazy Stuff SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    8. 8. Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    9. 9. Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    10. 10. Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    11. 11. Law of Commonality http://www.universalmccann.com/Assets/2413%20- %20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    12. 12. Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    13. 13. Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    14. 14. Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    15. 15. Why? Size Matters SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    16. 16. Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    17. 17. Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence- parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    18. 18. Social Media Marketing Is Going Away? http://www.flickr.com/photos/niznoz/1438572588/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    19. 19. Participation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    20. 20. Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    21. 21. Arkansas Mommy Blog SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    22. 22. RSS Aggregators SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    23. 23. Twitter: Tyson Foods SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    24. 24. Twitter SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    25. 25. TweetDeck SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    26. 26. It’s The Phone! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    27. 27. Saved Our Ass https://www.yammer.com/home SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    28. 28. YouTube SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    29. 29. YouTube http://www.youtube.com/user/Flemingsclassics SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    30. 30. Get Trends = Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    31. 31. Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    32. 32. Facebook SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    33. 33. Listings Post to Profile SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    34. 34. Listings Post to Profile SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    35. 35. Your Brand http://www.flickr.com/photos/missmareck/522291624/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    36. 36. “In Brand Building….Image and Awareness Decrease and Web Traffic and Customer Focus Increase.” Roger Adams, ANA Brand Management Committee Findings photo:http://www.flickr.com/photos/jypsyq/448033892/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    37. 37. “The Loss of Control You Fear is Already in the Past” Clay Shirky http://www.flickr.com/photos/morgantj/2944831006/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    38. 38. Civic Action and Your Brand SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    39. 39. Crap, High School Kids Have My Brand SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    40. 40. Organic and Social Referrals vs Paid Search Referrals http://weblogs.hitwise.com/heather-dougherty/2009/05/search_referrals_and_organic_t_1.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    41. 41. Web Users are Cats not Dogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    42. 42. Meet Them Where They Want to Be http://www.rhinos-irf.org/stayinformed/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    43. 43. Where’d the Money Go? http://www.flickr.com/photos/rhinosirf/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    44. 44. Audience Engagement… Is Not a Flash Web Site. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    45. 45. Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    46. 46. 1. Audience - Visualization 2. Participation – High Ground 3. Branding – Prepare for Cats
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×