I had been arguing about aafes with my wife since last Monday but since I found: AAFES Smooth Move Program, I do find your point of view quite interesting and, in this case specifically, quite useful.
Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
78,847 RSS Accesses in April for only in Houston
Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
Fort Smith AAF Social Media - Presentation Transcript
Your Brand is
Out of Control
http://www.flickr.com/photos/rickels/2439906704/
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Facebook
200 Million, 600,000 per day
http://www.flickr.com/photos/twose/887903401/
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So What? 21,411
http://www.facebook.com/home.php#/pages/Luling-TX/Buc-ees/35399496780
http://www.facebook.com/home.php#/topic.php?uid=35399496780&topic=5411
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1. Audience
2. Participation
3. Brand Control
http://www.flickr.com/photos/eschipul/1610807670/
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Audience
http://www.flickr.com/photos/raspberreh/1619205675/
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Past Internet Experiences
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Internet Pre 2001:
Crazy Stuff
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Internet 2001-2003: Information
Architecture
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Internet 2003-2006:
Search
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Internet 2006-2008:
Social Web
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Law of Commonality
http://www.universalmccann.com/Assets/2413%20-
%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf
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Internet ?:
All Your Base Are Belong to Us
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Why? Connectors, Mavens, Salesmen
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Why? Six Degrees
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Why? Size Matters
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Why? Target Acqusition
http://www.emarketer.com/Article.aspx?id=1006354
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Why? Target Acqusition Influence
http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-
parents-cable-hdtvjpg/
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Social Media Marketing
Is Going Away?
http://www.flickr.com/photos/niznoz/1438572588/
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Participation
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Google Alerts / Blogs
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Arkansas Mommy Blog
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RSS Aggregators
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Twitter: Tyson Foods
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Twitter
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TweetDeck
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It’s The Phone!
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Saved Our Ass
https://www.yammer.com/home
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YouTube
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YouTube
http://www.youtube.com/user/Flemingsclassics
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Get Trends = Facebook
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Facebook
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Facebook
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Listings Post to Profile
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Listings Post to Profile
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Your Brand
http://www.flickr.com/photos/missmareck/522291624/
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“In Brand Building….Image and
Awareness Decrease and Web
Traffic and Customer Focus
Increase.”
Roger Adams, ANA Brand
Management Committee Findings
photo:http://www.flickr.com/photos/jypsyq/448033892/
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“The Loss of Control You Fear is
Already in the Past” Clay Shirky
http://www.flickr.com/photos/morgantj/2944831006/
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Civic Action and Your Brand
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Crap, High School Kids Have My Brand
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Organic and Social Referrals vs Paid
Search Referrals
http://weblogs.hitwise.com/heather-dougherty/2009/05/search_referrals_and_organic_t_1.html
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Web Users are Cats not Dogs
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Meet Them Where They Want to Be
http://www.rhinos-irf.org/stayinformed/
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Where’d the Money Go?
http://www.flickr.com/photos/rhinosirf/
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Audience Engagement… Is Not a Flash
Web Site.
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Adapt Quickly
http://www.flickr.com/photos/500hats/2546158854/
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1. Audience - Visualization
2. Participation – High Ground
3. Branding – Prepare for Cats
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