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Blogging For Business
 

Blogging For Business

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Seminar for Blogging for Business at Schipul the Web Marketing Company

Seminar for Blogging for Business at Schipul the Web Marketing Company

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Blogging For Business Blogging For Business Presentation Transcript

  • SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com http://technomarketer.typepad.com/technomarketer/2008/09/should-your-com.html
    • Blogs work when they are based on:
      • Candor
      • Urgency
      • Timeliness
      • Pithiness and
      • Controversy
    • Does this sound like a CEO to you? http://sethgodin.typepad.com/seths_blog/2004/10/beware_the_ceo_.html
    SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
      • Why?
      • How?
      • Start Blogging
    SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Your Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Internet Pre 2001: Crazy Sh*t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Law of Commonality http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
            • 45% have started a blog, up 14%
            • 184m started a blog http://technorati.com/blogging/state-of-the-blogosphere/
    • comScore MediaMetrix (August 2008)
      • Blogs: 77.7 million unique visitors in the US
      • Facebook: 41.0 million | MySpace 75.1 million
      • Total internet audience 188.9 million
    • eMarketer (May 2008)
      • 94.1 million US blog readers in 2007 (50% of Internet users)
      • 22.6 million US bloggers in 2007 (12%)
    • Universal McCann (March 2008)
      • 184 million WW have started a blog | 26.4 US
      • 346 million WW read blogs | 60.3 US
      • 77% of active Internet users read blogs
    SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 71 percent of all journalists get their stories from bloggers http://www.marketingcharts.com/print/blogs-influence-journalists-nearly-all-facets-of-news-coverage-2982/brodeur-blogs-significant-impact-on-news-journalistsjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Is Your Web Site the Right Place for This? SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Own Google – Reputation Management SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Own Google – Market Leader SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
      • Why?
      • How?
      • Start Blogging
    SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com http://technomarketer.typepad.com/technomarketer/2008/09/should-your-com.html
  • Know the Terrain http://www.pageflakes.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Blogpulse: USS Lexington SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Blogpulse: Whataburger SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Twitter SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Twitter Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Twitter Search = #dolcefino SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • It’s The Phone, Stupid! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Personal Brand = Man’s Man Expert Positioning http://www.flickr.com/photos/library_of_congress/2179038972/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Personal Brand http://usernamecheck.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Passionate – Personally Involved http://www.flickr.com/photos/eloy/2946818089/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • Timing
    • Significance
    • Closeness to the Story
    • Authenticity / Trust
    • Shared Experience
    • Knowledge
    • Respect for Others
    SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Offline Integration SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Promote Others SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Be Conversational, Not Editorial SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Be Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Be Timely SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
      • Why?
      • How?
      • Start Blogging
    SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Wordpress SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world , used on hundreds of thousands of sites and seen by tens of millions of people every day. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • MA.TT SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Easy SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Wordpress Templates SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Custom Design SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Widgets / Plugins SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Consolidating Profiles SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • Developing Policies SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com It is important to write blog posts whether or not the news is good news or bad news . There is a tendency to want to publish only good things about our company and/or the industry, but in order to develop our standing as thought leaders, we must communicate both positive and negative information as it pertains to us and the greater community at large. This candor will garner respect from our audience, allowing them to rely upon us for accurate, timely information. The Internet is all about links, so when you see something interesting and relevant, don’t hesitate to include links to this information in your posts – even if it’s to a competitor. In doing this, we are doing our readers a service by being their informational hub on the web.
      • Why?
      • How?
      • Start Blogging
    SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com