0
SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com http://technomarketer.typepad.com/technomarketer/2008/0...
<ul><li>Blogs work when they are based on: </li></ul><ul><ul><li>Candor </li></ul></ul><ul><ul><li>Urgency </li></ul></ul>...
<ul><ul><li>Why? </li></ul></ul><ul><ul><li>How? </li></ul></ul><ul><ul><li>Start Blogging </li></ul></ul>SCHIPUL THE WEB ...
Your Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Internet Pre 2001:  Crazy Sh*t SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Internet 2006-2008: Social Web  SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Law of Commonality http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523...
<ul><ul><ul><ul><ul><li>45% have started a blog, up 14% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>184m started...
Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354   SCHIPUL THE WEB MARKETING COMPANY  (281) 497-656...
Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motor...
71 percent of all journalists get their stories from bloggers   http://www.marketingcharts.com/print/blogs-influence-journ...
Is Your Web Site the  Right Place for This?   SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Own Google – Reputation Management SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Own Google – Market Leader SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
<ul><ul><li>Why? </li></ul></ul><ul><ul><li>How? </li></ul></ul><ul><ul><li>Start Blogging </li></ul></ul>SCHIPUL THE WEB ...
SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com http://technomarketer.typepad.com/technomarketer/2008/0...
Know the Terrain http://www.pageflakes.com/   SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Blogpulse: USS Lexington SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Blogpulse: Whataburger SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Twitter SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Twitter Search SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Twitter Search = #dolcefino SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
It’s The Phone, Stupid! SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Personal Brand = Man’s Man Expert Positioning http://www.flickr.com/photos/library_of_congress/2179038972/   SCHIPUL THE W...
Personal Brand http://usernamecheck.com/ SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Passionate – Personally Involved http://www.flickr.com/photos/eloy/2946818089/   SCHIPUL THE WEB MARKETING COMPANY  (281) ...
<ul><li>Timing </li></ul><ul><li>Significance </li></ul><ul><li>Closeness to the Story </li></ul><ul><li>Authenticity / Tr...
Offline Integration SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Promote Others SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Be Conversational, Not Editorial SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Be Personal SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Be Timely SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
<ul><ul><li>Why? </li></ul></ul><ul><ul><li>How? </li></ul></ul><ul><ul><li>Start Blogging </li></ul></ul>SCHIPUL THE WEB ...
Wordpress SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
WordPress  started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users th...
MA.TT SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Easy SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Wordpress Templates SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Custom Design SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Widgets / Plugins SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Consolidating Profiles SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Developing Policies SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com It is important to write blog posts...
<ul><ul><li>Why? </li></ul></ul><ul><ul><li>How? </li></ul></ul><ul><ul><li>Start Blogging </li></ul></ul>SCHIPUL THE WEB ...
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Blogging For Business

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Seminar for Blogging for Business at Schipul the Web Marketing Company

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  • Transcript of "Blogging For Business"

    1. 1. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com http://technomarketer.typepad.com/technomarketer/2008/09/should-your-com.html
    2. 2. <ul><li>Blogs work when they are based on: </li></ul><ul><ul><li>Candor </li></ul></ul><ul><ul><li>Urgency </li></ul></ul><ul><ul><li>Timeliness </li></ul></ul><ul><ul><li>Pithiness and </li></ul></ul><ul><ul><li>Controversy </li></ul></ul><ul><li>Does this sound like a CEO to you? http://sethgodin.typepad.com/seths_blog/2004/10/beware_the_ceo_.html </li></ul>SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    3. 3. <ul><ul><li>Why? </li></ul></ul><ul><ul><li>How? </li></ul></ul><ul><ul><li>Start Blogging </li></ul></ul>SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    4. 4. Your Past Internet Experiences SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    5. 5. Internet Pre 2001: Crazy Sh*t SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    6. 6. Internet 2001-2003: Information Architecture SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    7. 7. Internet 2003-2006: Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    8. 8. Internet 2006-2008: Social Web SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    9. 9. Law of Commonality http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    10. 10. <ul><ul><ul><ul><ul><li>45% have started a blog, up 14% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>184m started a blog http://technorati.com/blogging/state-of-the-blogosphere/ </li></ul></ul></ul></ul></ul><ul><li>comScore MediaMetrix (August 2008) </li></ul><ul><ul><li>Blogs: 77.7 million unique visitors in the US </li></ul></ul><ul><ul><li>Facebook: 41.0 million | MySpace 75.1 million </li></ul></ul><ul><ul><li>Total internet audience 188.9 million </li></ul></ul><ul><li>eMarketer (May 2008) </li></ul><ul><ul><li>94.1 million US blog readers in 2007 (50% of Internet users) </li></ul></ul><ul><ul><li>22.6 million US bloggers in 2007 (12%) </li></ul></ul><ul><li>Universal McCann (March 2008) </li></ul><ul><ul><li>184 million WW have started a blog | 26.4 US </li></ul></ul><ul><ul><li>346 million WW read blogs | 60.3 US </li></ul></ul><ul><ul><li>77% of active Internet users read blogs </li></ul></ul>SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    11. 11. Internet ?: All Your Base Are Belong to Us SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    12. 12. Why? Connectors, Mavens, Salesmen SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    13. 13. Why? Six Degrees SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    14. 14. Why? Target Acqusition http://www.emarketer.com/Article.aspx?id=1006354 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    15. 15. Why? Target Acqusition Influence http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-parents-cable-hdtvjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    16. 16. 71 percent of all journalists get their stories from bloggers http://www.marketingcharts.com/print/blogs-influence-journalists-nearly-all-facets-of-news-coverage-2982/brodeur-blogs-significant-impact-on-news-journalistsjpg/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    17. 17. Is Your Web Site the Right Place for This? SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    18. 18. Own Google – Reputation Management SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    19. 19. Own Google – Market Leader SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    20. 20. <ul><ul><li>Why? </li></ul></ul><ul><ul><li>How? </li></ul></ul><ul><ul><li>Start Blogging </li></ul></ul>SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    21. 21. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com http://technomarketer.typepad.com/technomarketer/2008/09/should-your-com.html
    22. 22. Know the Terrain http://www.pageflakes.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    23. 23. Blogpulse: USS Lexington SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    24. 24. Blogpulse: Whataburger SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    25. 25. Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    26. 26. Twitter SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    27. 27. Twitter Search SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    28. 28. Twitter Search = #dolcefino SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    29. 29. It’s The Phone, Stupid! SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    30. 30. Personal Brand = Man’s Man Expert Positioning http://www.flickr.com/photos/library_of_congress/2179038972/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    31. 31. Personal Brand http://usernamecheck.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    32. 32. Passionate – Personally Involved http://www.flickr.com/photos/eloy/2946818089/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    33. 33. <ul><li>Timing </li></ul><ul><li>Significance </li></ul><ul><li>Closeness to the Story </li></ul><ul><li>Authenticity / Trust </li></ul><ul><li>Shared Experience </li></ul><ul><li>Knowledge </li></ul><ul><li>Respect for Others </li></ul>SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    34. 34. Offline Integration SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    35. 35. Promote Others SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    36. 36. Be Conversational, Not Editorial SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    37. 37. Be Personal SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    38. 38. Be Timely SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    39. 39. <ul><ul><li>Why? </li></ul></ul><ul><ul><li>How? </li></ul></ul><ul><ul><li>Start Blogging </li></ul></ul>SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    40. 40. Wordpress SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    41. 41. WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world , used on hundreds of thousands of sites and seen by tens of millions of people every day. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    42. 42. MA.TT SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    43. 43. Easy SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    44. 44. Wordpress Templates SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    45. 45. Custom Design SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    46. 46. Widgets / Plugins SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    47. 47. Consolidating Profiles SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    48. 48. Developing Policies SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com It is important to write blog posts whether or not the news is good news or bad news . There is a tendency to want to publish only good things about our company and/or the industry, but in order to develop our standing as thought leaders, we must communicate both positive and negative information as it pertains to us and the greater community at large. This candor will garner respect from our audience, allowing them to rely upon us for accurate, timely information. The Internet is all about links, so when you see something interesting and relevant, don’t hesitate to include links to this information in your posts – even if it’s to a competitor. In doing this, we are doing our readers a service by being their informational hub on the web.
    49. 49. <ul><ul><li>Why? </li></ul></ul><ul><ul><li>How? </li></ul></ul><ul><ul><li>Start Blogging </li></ul></ul>SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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