Ama Non Profit Sig May2008

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    Ama Non Profit Sig May2008 - Presentation Transcript

    1. Non Profits and Social Communities SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
      • Cost Effective Communication
      • Offline / Online Connection
      • Targeting Stakeholders
      SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    2. The Cost of Social Marketing SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    3. Social Media Pages Served http://www.hitwise.com/registration-page/us-social-networking-report.php 2.5 times more pages than Search 8.3 times more pages than News & Media SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    4. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com 60% Growth in One Year http://www.morganstanley.com/institutional/techresearch/pdfs/InternetTrends031808.pdf Visitor Growth by Category
    5. Reach of Social Networks http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    6. 60% Annual Growth http://weblogs.hitwise.com/us-heather-hopkins/2008/04/twitter_gaining_momentum_but_s_1.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
              • 45% have started a blog, up 14%
              • 184m started a blog
              • “ The blogosphere is now so large it is an accurate barometer of consumer opinion. All brands should be using it as a means to measure consumer opinion, track response to marketing initiatives and as a forum for research. (Universal McCann)”
      SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    7. 837,027 charitable nonprofits in the United States, excluding foundations and religious congregations 288,150 charitable nonprofits had gross receipts of over $25,000 66% (or 548,777) are small in size SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    8. The Cost of Friendship http://www.amazon.com/exec/obidos/ASIN/067142517X SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Begin with praise and honest appreciation. Give the other person a fine reputation to live up to. Become genuinely interested in other people. Show respect for the other person's opinions. Never say, "You're wrong."
    9. Assess Your Audience Needs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    10. Get Trends SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    11. Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    12. Refine Your News Channel http://www.pageflakes.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    13. “ Nearly half of all press stories appeared to come wholly or mainly from wire services.” http://www.mediawise.org.uk/files/uploaded/Quality%20&%20Independence%20of%20British%20Journalism.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    14. Offline / Online Connection http://www.the-ba.net/the-ba/Events/FestivalofScience/FestivalNews/_Socialnetworking.htm SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Some 90 per cent of the online friends rated as ‘close’ have been met face-to-face, with the remaining 10 per cent likely to be friends of close friends , perceived as having many of the mutual friend’s attributes and therefore “low risk”.
    15. Programs and Services http://www.ncna.org/_uploads/documents/live/us_sector_report_2003.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    16. Get the Word Out: Web Site http://www.rhinos-irf.org/graduation/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    17. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Get the Word Out: Web Site http://www.rhinos-irf.org/stayinformed/
    18. Get the Word Out: Email SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    19. Get the Word Out: Blog http://intlrhinofoundation.wordpress.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    20. Get the Word Out: Facebook http://www.facebook.com/group.php?gid=5761108738&ref=ts SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    21. Get the Word Out: Twitter http://twitter.com/RhinosIRF SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    22. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Get the Word Out: Flickr http://www.flickr.com/photos/rhinosirf/
    23. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Get the Word Out: YouTube http://www.youtube.com/user/IntlRhinoFoundation
    24. Get the Word Out: Other Sites http://en.wikipedia.org/wiki/International_Rhino_Foundation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
      • WARNING :
      • Passion
      • True Relationship
      SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    25. Refine Your Target SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    26. Google Grants SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    27. Google Grants SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    28. YouTube NonProfits SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    29. YouTube NonProfits SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    30. Volusion for Nonprofits SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    31. 269,200 Houston Area / Over 18 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    32. Example Advertisments SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    33. A Reason to Stay SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    34. Causes Application SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    35. Protect Privacy / Avoid Mistrust SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    36. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Enable Users to Carry Your Message
    37. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Skype = 136 million users Vonage = 1.8 million users
    38. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
      • Cost Effective Communication
      • Offline / Online Connection
      • Targeting Stakeholders
    39. First ever Houston Zoo Blog Year-long blog with up to date information pre and post birth. Announcing Baby Mac Web-Blog
    40. Outdoor
    41. Name Baby Mac promotional web tile
    42. Announcing Baby Mac’s Name Promotional Web Banner
    43. Once name was announced, the banner was displayed in front entry to the zoo. Birth certificates distributed to kids wearing elephant noses at event Naming Baby Mac On-Site Banner
    44. Mac Weighs 1000 lbs/ Weigh in to Win $1,000 Promotional Web Tiles
    45. Mac Weighs 1000 lbs/ Weigh in to Win $1,000 Email Blast
    46. Mac’s 1 st Birthday Birthday Greeting Card Contest Promotional Web Tile
    47. Mac’s 1 st Birthday Promotional Email Blast
    48. Mac’s 1 st Birthday Greeting Card Contest Advertising: El Dia
    49. Advertising: Houston Astros Magazine
    50. E - Campaigns: Web Banners and Tiles
    51. August 15 E-Blast Houston Zoo Feast with the Beasts Buy Tickets
    52. August 15 E-Blast Houston Zoo Feast with the Beasts Last chance for tickets
    53. E-Blast “ Houston Zoo Avoid a Wild Time Parking” Shuttle Announcement

    + Aaron LongAaron Long, 2 years ago

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    This was my speech for the May 7th AMA NonProfit SI more

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