Non Profits and Social Communities SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
<ul><li>Cost Effective Communication </li></ul><ul><li>Offline / Online Connection </li></ul><ul><li>Targeting Stakeholder...
The Cost of Social Marketing SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Social Media Pages Served http://www.hitwise.com/registration-page/us-social-networking-report.php   2.5 times  more pages...
SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com 60% Growth in One Year http://www.morganstanley.com/ins...
Reach of Social Networks http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418...
60% Annual Growth http://weblogs.hitwise.com/us-heather-hopkins/2008/04/twitter_gaining_momentum_but_s_1.html   SCHIPUL TH...
<ul><ul><ul><ul><ul><li>45% have started a blog, up 14% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>184m started...
837,027  charitable nonprofits in the United States, excluding foundations and religious congregations 288,150  charitable...
The Cost of Friendship http://www.amazon.com/exec/obidos/ASIN/067142517X   SCHIPUL THE WEB MARKETING COMPANY  (281) 497-65...
Assess Your Audience Needs SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Get Trends SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Refine Your News Channel http://www.pageflakes.com/   SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
“ Nearly half of all press stories appeared to come wholly or mainly from wire services.” http://www.mediawise.org.uk/file...
Offline / Online Connection http://www.the-ba.net/the-ba/Events/FestivalofScience/FestivalNews/_Socialnetworking.htm   SCH...
Programs and Services http://www.ncna.org/_uploads/documents/live/us_sector_report_2003.pdf   SCHIPUL THE WEB MARKETING CO...
Get the Word Out: Web Site   http://www.rhinos-irf.org/graduation/   SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  ww...
SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com Get the Word Out: Web Site   http://www.rhinos-irf.org/...
Get the Word Out: Email SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Get the Word Out: Blog http://intlrhinofoundation.wordpress.com/   SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www....
Get the Word Out: Facebook   http://www.facebook.com/group.php?gid=5761108738&ref=ts   SCHIPUL THE WEB MARKETING COMPANY  ...
Get the Word Out: Twitter http://twitter.com/RhinosIRF   SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com Get the Word Out: Flickr http://www.flickr.com/photos/r...
SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com Get the Word Out: YouTube http://www.youtube.com/user/I...
Get the Word Out: Other Sites http://en.wikipedia.org/wiki/International_Rhino_Foundation SCHIPUL THE WEB MARKETING COMPAN...
<ul><li>WARNING : </li></ul><ul><li>Passion </li></ul><ul><li>True Relationship </li></ul>SCHIPUL THE WEB MARKETING COMPAN...
Refine Your Target SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Google Grants SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Google Grants SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
YouTube NonProfits SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
YouTube NonProfits SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Volusion for Nonprofits SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
269,200 Houston Area / Over 18 SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Example Advertisments SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
A Reason to Stay SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Causes Application SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
Protect Privacy / Avoid Mistrust SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com
SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com Enable Users to Carry Your Message
SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com Skype = 136 million users Vonage = 1.8 million users
SCHIPUL THE WEB MARKETING COMPANY  (281) 497-6567  www.schipul.com <ul><li>Cost Effective Communication </li></ul><ul><li>...
First ever Houston Zoo Blog Year-long blog with up to date information pre and post birth. Announcing Baby Mac Web-Blog
Outdoor
Name Baby Mac  promotional web tile
Announcing Baby Mac’s Name Promotional Web Banner
Once name was announced, the banner was displayed in front entry to the zoo.  Birth certificates distributed to kids weari...
Mac Weighs 1000 lbs/ Weigh in to Win $1,000 Promotional Web Tiles
Mac Weighs 1000 lbs/ Weigh in to Win $1,000 Email Blast
Mac’s 1 st  Birthday  Birthday Greeting Card Contest Promotional Web Tile
Mac’s 1 st  Birthday  Promotional Email Blast
Mac’s 1 st  Birthday   Greeting Card Contest Advertising: El Dia
Advertising: Houston Astros  Magazine
E - Campaigns:  Web Banners and Tiles
August 15 E-Blast Houston Zoo  Feast with the Beasts  Buy Tickets
August 15 E-Blast Houston Zoo  Feast with the Beasts Last chance for tickets
E-Blast “ Houston Zoo  Avoid a Wild Time  Parking” Shuttle Announcement
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Ama Non Profit Sig May2008

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This was my speech for the May 7th AMA NonProfit SIG at the zoo with Debra Ford and Margaret O'Brien-Molina.

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  • Ama Non Profit Sig May2008

    1. 1. Non Profits and Social Communities SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    2. 2. <ul><li>Cost Effective Communication </li></ul><ul><li>Offline / Online Connection </li></ul><ul><li>Targeting Stakeholders </li></ul>SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    3. 3. The Cost of Social Marketing SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    4. 4. Social Media Pages Served http://www.hitwise.com/registration-page/us-social-networking-report.php 2.5 times more pages than Search 8.3 times more pages than News & Media SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    5. 5. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com 60% Growth in One Year http://www.morganstanley.com/institutional/techresearch/pdfs/InternetTrends031808.pdf Visitor Growth by Category
    6. 6. Reach of Social Networks http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    7. 7. 60% Annual Growth http://weblogs.hitwise.com/us-heather-hopkins/2008/04/twitter_gaining_momentum_but_s_1.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    8. 8. <ul><ul><ul><ul><ul><li>45% have started a blog, up 14% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>184m started a blog </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>“ The blogosphere is now so large it is an accurate barometer of consumer opinion. All brands should be using it as a means to measure consumer opinion, track response to marketing initiatives and as a forum for research. (Universal McCann)” </li></ul></ul></ul></ul></ul>SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    9. 9. 837,027 charitable nonprofits in the United States, excluding foundations and religious congregations 288,150 charitable nonprofits had gross receipts of over $25,000 66% (or 548,777) are small in size SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    10. 10. The Cost of Friendship http://www.amazon.com/exec/obidos/ASIN/067142517X SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Begin with praise and honest appreciation. Give the other person a fine reputation to live up to. Become genuinely interested in other people. Show respect for the other person's opinions. Never say, &quot;You're wrong.&quot;
    11. 11. Assess Your Audience Needs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    12. 12. Get Trends SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    13. 13. Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    14. 14. Refine Your News Channel http://www.pageflakes.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    15. 15. “ Nearly half of all press stories appeared to come wholly or mainly from wire services.” http://www.mediawise.org.uk/files/uploaded/Quality%20&%20Independence%20of%20British%20Journalism.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    16. 16. Offline / Online Connection http://www.the-ba.net/the-ba/Events/FestivalofScience/FestivalNews/_Socialnetworking.htm SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Some 90 per cent of the online friends rated as ‘close’ have been met face-to-face, with the remaining 10 per cent likely to be friends of close friends , perceived as having many of the mutual friend’s attributes and therefore “low risk”.
    17. 17. Programs and Services http://www.ncna.org/_uploads/documents/live/us_sector_report_2003.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    18. 18. Get the Word Out: Web Site http://www.rhinos-irf.org/graduation/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    19. 19. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Get the Word Out: Web Site http://www.rhinos-irf.org/stayinformed/
    20. 20. Get the Word Out: Email SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    21. 21. Get the Word Out: Blog http://intlrhinofoundation.wordpress.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    22. 22. Get the Word Out: Facebook http://www.facebook.com/group.php?gid=5761108738&ref=ts SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    23. 23. Get the Word Out: Twitter http://twitter.com/RhinosIRF SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    24. 24. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Get the Word Out: Flickr http://www.flickr.com/photos/rhinosirf/
    25. 25. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Get the Word Out: YouTube http://www.youtube.com/user/IntlRhinoFoundation
    26. 26. Get the Word Out: Other Sites http://en.wikipedia.org/wiki/International_Rhino_Foundation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    27. 27. <ul><li>WARNING : </li></ul><ul><li>Passion </li></ul><ul><li>True Relationship </li></ul>SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    28. 28. Refine Your Target SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    29. 29. Google Grants SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    30. 30. Google Grants SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    31. 31. YouTube NonProfits SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    32. 32. YouTube NonProfits SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    33. 33. Volusion for Nonprofits SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    34. 34. 269,200 Houston Area / Over 18 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    35. 35. Example Advertisments SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    36. 36. A Reason to Stay SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    37. 37. Causes Application SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    38. 38. Protect Privacy / Avoid Mistrust SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    39. 39. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Enable Users to Carry Your Message
    40. 40. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Skype = 136 million users Vonage = 1.8 million users
    41. 41. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com <ul><li>Cost Effective Communication </li></ul><ul><li>Offline / Online Connection </li></ul><ul><li>Targeting Stakeholders </li></ul>
    42. 42. First ever Houston Zoo Blog Year-long blog with up to date information pre and post birth. Announcing Baby Mac Web-Blog
    43. 43. Outdoor
    44. 44. Name Baby Mac promotional web tile
    45. 45. Announcing Baby Mac’s Name Promotional Web Banner
    46. 46. Once name was announced, the banner was displayed in front entry to the zoo. Birth certificates distributed to kids wearing elephant noses at event Naming Baby Mac On-Site Banner
    47. 47. Mac Weighs 1000 lbs/ Weigh in to Win $1,000 Promotional Web Tiles
    48. 48. Mac Weighs 1000 lbs/ Weigh in to Win $1,000 Email Blast
    49. 49. Mac’s 1 st Birthday Birthday Greeting Card Contest Promotional Web Tile
    50. 50. Mac’s 1 st Birthday Promotional Email Blast
    51. 51. Mac’s 1 st Birthday Greeting Card Contest Advertising: El Dia
    52. 52. Advertising: Houston Astros Magazine
    53. 53. E - Campaigns: Web Banners and Tiles
    54. 54. August 15 E-Blast Houston Zoo Feast with the Beasts Buy Tickets
    55. 55. August 15 E-Blast Houston Zoo Feast with the Beasts Last chance for tickets
    56. 56. E-Blast “ Houston Zoo Avoid a Wild Time Parking” Shuttle Announcement
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