Ama Non Profit Sig May2008

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This was my speech for the May 7th AMA NonProfit SIG at the zoo with Debra Ford and Margaret O'Brien-Molina.

This was my speech for the May 7th AMA NonProfit SIG at the zoo with Debra Ford and Margaret O'Brien-Molina.

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  • 1. Non Profits and Social Communities SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 2.
    • Cost Effective Communication
    • Offline / Online Connection
    • Targeting Stakeholders
    SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 3. The Cost of Social Marketing SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 4. Social Media Pages Served http://www.hitwise.com/registration-page/us-social-networking-report.php 2.5 times more pages than Search 8.3 times more pages than News & Media SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 5. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com 60% Growth in One Year http://www.morganstanley.com/institutional/techresearch/pdfs/InternetTrends031808.pdf Visitor Growth by Category
  • 6. Reach of Social Networks http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 7. 60% Annual Growth http://weblogs.hitwise.com/us-heather-hopkins/2008/04/twitter_gaining_momentum_but_s_1.html SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 8.
            • 45% have started a blog, up 14%
            • 184m started a blog
            • “ The blogosphere is now so large it is an accurate barometer of consumer opinion. All brands should be using it as a means to measure consumer opinion, track response to marketing initiatives and as a forum for research. (Universal McCann)”
    SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 9. 837,027 charitable nonprofits in the United States, excluding foundations and religious congregations 288,150 charitable nonprofits had gross receipts of over $25,000 66% (or 548,777) are small in size SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 10. The Cost of Friendship http://www.amazon.com/exec/obidos/ASIN/067142517X SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Begin with praise and honest appreciation. Give the other person a fine reputation to live up to. Become genuinely interested in other people. Show respect for the other person's opinions. Never say, "You're wrong."
  • 11. Assess Your Audience Needs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 12. Get Trends SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 13. Google Alerts / Blogs SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 14. Refine Your News Channel http://www.pageflakes.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 15. “ Nearly half of all press stories appeared to come wholly or mainly from wire services.” http://www.mediawise.org.uk/files/uploaded/Quality%20&%20Independence%20of%20British%20Journalism.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 16. Offline / Online Connection http://www.the-ba.net/the-ba/Events/FestivalofScience/FestivalNews/_Socialnetworking.htm SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Some 90 per cent of the online friends rated as ‘close’ have been met face-to-face, with the remaining 10 per cent likely to be friends of close friends , perceived as having many of the mutual friend’s attributes and therefore “low risk”.
  • 17. Programs and Services http://www.ncna.org/_uploads/documents/live/us_sector_report_2003.pdf SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 18. Get the Word Out: Web Site http://www.rhinos-irf.org/graduation/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 19. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Get the Word Out: Web Site http://www.rhinos-irf.org/stayinformed/
  • 20. Get the Word Out: Email SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 21. Get the Word Out: Blog http://intlrhinofoundation.wordpress.com/ SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 22. Get the Word Out: Facebook http://www.facebook.com/group.php?gid=5761108738&ref=ts SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 23. Get the Word Out: Twitter http://twitter.com/RhinosIRF SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 24. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Get the Word Out: Flickr http://www.flickr.com/photos/rhinosirf/
  • 25. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Get the Word Out: YouTube http://www.youtube.com/user/IntlRhinoFoundation
  • 26. Get the Word Out: Other Sites http://en.wikipedia.org/wiki/International_Rhino_Foundation SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 27.
    • WARNING :
    • Passion
    • True Relationship
    SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 28. Refine Your Target SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 29. Google Grants SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 30. Google Grants SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 31. YouTube NonProfits SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 32. YouTube NonProfits SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 33. Volusion for Nonprofits SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 34. 269,200 Houston Area / Over 18 SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 35. Example Advertisments SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 36. A Reason to Stay SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 37. Causes Application SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 38. Protect Privacy / Avoid Mistrust SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
  • 39. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Enable Users to Carry Your Message
  • 40. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com Skype = 136 million users Vonage = 1.8 million users
  • 41. SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
    • Cost Effective Communication
    • Offline / Online Connection
    • Targeting Stakeholders
  • 42. First ever Houston Zoo Blog Year-long blog with up to date information pre and post birth. Announcing Baby Mac Web-Blog
  • 43. Outdoor
  • 44. Name Baby Mac promotional web tile
  • 45. Announcing Baby Mac’s Name Promotional Web Banner
  • 46. Once name was announced, the banner was displayed in front entry to the zoo. Birth certificates distributed to kids wearing elephant noses at event Naming Baby Mac On-Site Banner
  • 47. Mac Weighs 1000 lbs/ Weigh in to Win $1,000 Promotional Web Tiles
  • 48. Mac Weighs 1000 lbs/ Weigh in to Win $1,000 Email Blast
  • 49. Mac’s 1 st Birthday Birthday Greeting Card Contest Promotional Web Tile
  • 50. Mac’s 1 st Birthday Promotional Email Blast
  • 51. Mac’s 1 st Birthday Greeting Card Contest Advertising: El Dia
  • 52. Advertising: Houston Astros Magazine
  • 53. E - Campaigns: Web Banners and Tiles
  • 54. August 15 E-Blast Houston Zoo Feast with the Beasts Buy Tickets
  • 55. August 15 E-Blast Houston Zoo Feast with the Beasts Last chance for tickets
  • 56. E-Blast “ Houston Zoo Avoid a Wild Time Parking” Shuttle Announcement