Analytics and Design - Art Institute Guest Lecture

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Discussion of how analytics can modify your web design practices. A perspective from a web marketing agency presented to students.

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Analytics and Design - Art Institute Guest Lecture

  1. 1. Using Analytics toUnderstand DesignAnd Tracking Coffee Pots in Austrailia
  2. 2. Annual Traffic has a Pattern
  3. 3. Increase in Mobile Traffic
  4. 4. Don’t Hide Your Best Content
  5. 5. Discuss Client Improvements
  6. 6. Paying Your Way Can Be Expensivehttp://www.wordstream.com/articles/most-expensive-keywords
  7. 7. Design with Purposehttp://www.formstack.com/the-anatomy-of-a-perfect-landing-page
  8. 8. Know What People Want
  9. 9. Let’s Talk About DesignWhat Is Good Website Design?
  10. 10. So Glad Design Circa 2000 is Dead
  11. 11. 1. Social2. Material3. IdeologicalThree Motivations of People
  12. 12. Social
  13. 13. MaterialNADR.org
  14. 14. IdeologicalChimpHaven.org
  15. 15. Goals

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