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Analytics and Design - Art Institute Guest Lecture
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Analytics and Design - Art Institute Guest Lecture

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Discussion of how analytics can modify your web design practices. A perspective from a web marketing agency presented to students.

Discussion of how analytics can modify your web design practices. A perspective from a web marketing agency presented to students.

Published in: Business

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Transcript

  • 1. Using Analytics toUnderstand DesignAnd Tracking Coffee Pots in Austrailia
  • 2. Annual Traffic has a Pattern
  • 3. Increase in Mobile Traffic
  • 4. Don’t Hide Your Best Content
  • 5. Discuss Client Improvements
  • 6. Paying Your Way Can Be Expensivehttp://www.wordstream.com/articles/most-expensive-keywords
  • 7. Design with Purposehttp://www.formstack.com/the-anatomy-of-a-perfect-landing-page
  • 8. Know What People Want
  • 9. Let’s Talk About DesignWhat Is Good Website Design?
  • 10. So Glad Design Circa 2000 is Dead
  • 11. 1. Social2. Material3. IdeologicalThree Motivations of People
  • 12. Social
  • 13. MaterialNADR.org
  • 14. IdeologicalChimpHaven.org
  • 15. Goals