Using Analytics toUnderstand DesignAnd Tracking Coffee Pots in Austrailia
Annual Traffic has a Pattern
Increase in Mobile Traffic
Don’t Hide Your Best Content
Discuss Client Improvements
Paying Your Way Can Be Expensivehttp://www.wordstream.com/articles/most-expensive-keywords
Design with Purposehttp://www.formstack.com/the-anatomy-of-a-perfect-landing-page
Know What People Want
Let’s Talk About DesignWhat Is Good Website Design?
So Glad Design Circa 2000 is Dead
1. Social2. Material3. IdeologicalThree Motivations of People
Social
MaterialNADR.org
IdeologicalChimpHaven.org
Goals
Analytics and Design - Art Institute Guest Lecture
Analytics and Design - Art Institute Guest Lecture
Analytics and Design - Art Institute Guest Lecture
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Analytics and Design - Art Institute Guest Lecture

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Discussion of how analytics can modify your web design practices. A perspective from a web marketing agency presented to students.

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Analytics and Design - Art Institute Guest Lecture

  1. 1. Using Analytics toUnderstand DesignAnd Tracking Coffee Pots in Austrailia
  2. 2. Annual Traffic has a Pattern
  3. 3. Increase in Mobile Traffic
  4. 4. Don’t Hide Your Best Content
  5. 5. Discuss Client Improvements
  6. 6. Paying Your Way Can Be Expensivehttp://www.wordstream.com/articles/most-expensive-keywords
  7. 7. Design with Purposehttp://www.formstack.com/the-anatomy-of-a-perfect-landing-page
  8. 8. Know What People Want
  9. 9. Let’s Talk About DesignWhat Is Good Website Design?
  10. 10. So Glad Design Circa 2000 is Dead
  11. 11. 1. Social2. Material3. IdeologicalThree Motivations of People
  12. 12. Social
  13. 13. MaterialNADR.org
  14. 14. IdeologicalChimpHaven.org
  15. 15. Goals
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