Music Video Promo Package ExamplesPresentation Transcript
A2 Music Video A Guide to a successful Promotional Package of Materials
Formula For Success
It is essential to have a clear visual theme throughout your products.
What follows are some examples of past ‘promotional packages’, some of these groups did a separate photoshoot, others used screen grabs but all had a clear vision from the start.
Look at these examples and then consider how you can graphically represent your band throughout your products – what is your visual theme and how can you exploit it throughout your products?
Theme: Paint These screen grabs from the video illustrate how the theme is explored in the group’s music video.
Theme: Paint - Digipak
Theme: Paint – Magazine Advert
Theme: Homage to Glam Rock The original idea for this video was to make intertextual references to other famous videos from people such as David Bowie, Elton John and Westlife. The central character of David Bowie and the genre of Glam Rock became the central theme
Theme: Homage to Glam Rock -Digipak
Theme: Homage to Glam Rock – Digipak 2
Theme: Homage to Glam Rock – Magazine Advert
Theme: Hide and Seek in a house The theme of this video is a couple who are searching for eachother in a large, grand old house.
Theme: Hide and Seek in a house - Digipak
Theme: Hide and Seek in a house – Magazine Advert
Theme – Graffiti in a derelict building The theme for this video was the grafitti in this derelict building, it provided a strong visual theme to carry across all three products
Theme – Graffiti in a derelict building - Digipak
Theme – Graffiti in a derelict building – Magazine Advert
Theme: Alien invasion The theme for this video is aliens taking over the planet. The singers all have the heads of aliens and cartoon characters.
Theme: Alien Invasion - Digipak
Theme: Alien Invasion – Magazine Advert
Theme: Animation meets real life The theme for this video is animation meets real life
Theme: Animation meets real life - Digipak
Theme: Animation meets real life – Magazine Advert
Theme: Punk Girl and Punk Boy with a rusty old car The theme of this video was to centre on the male lead singer and play around with the punk genre. The painted face of the lead singer became a central theme.
Theme: Punk Girl and Punk Boy with a rusty old car - Digipak
Theme: Punk Girl and Punk Boy with a rusty old car – Magazine Advert