This document analyzes two music videos by the Red Hot Chili Peppers: "Californication" and "Can't Stop". It finds that both videos showcase the band performing on stage, contain many visuals, and lack clear narratives. The videos for "Californication" include references to the video game GTA and feature the band members shirtless. The analysis also examines how the visuals relate to the songs' lyrics and music, and how the videos portray the band to attract audiences.

1. MUSIC VIDEO
GOODWIN ANALYSIS
BY MICHAEL MOURSI AND MARC
SUCKLING

2. RED HOT CHILLI PEPPERS -
CALIFORNICATION
 Video:
http://www.youtube.com/watch?v=YlUKcNNmy
wk

3. RED HOT CHILLI PEPPERS -
CALIFORNICATION
 GENRE CHARACTERISTICS
 American Rock
 You can see the whole band performing at stages
in the video which is a very common
characteristic in rock videos.
 There are lots of visuals in the video which is a
characteristic of rock videos. It will make the
video more interesting and more appealing to the
viewer.
 Does not really have a narrative, also doesn’t
have a dance routine or a specific location, most
of this video is green screened.

4. RED HOT CHILLI PEPPERS -
CALIFORNICATION
 VISUALS AND LYRICS
 Only a couple of lines in the lyrics actually relate
to the visuals being shown, the rest of it is
irrelevant to the visuals.

5. RED HOT CHILLI PEPPERS -
CALIFORNICATION
 VISUALS AND MUSIC
 There are quite a few times in the video where it
matches the beat of the music, and the location
being shown does change throughout the video
mainly when they are singing a different verse.
 The video is very action-packed as opposed to
the music which is quite relaxed and chilled.

6. RED HOT CHILLI PEPPERS -
CALIFORNICATION
 SELLING THE ARTIST
 Toattract the female viewers, the members of the
band have their tops off whilst shown performing
together.

7. RED HOT CHILLI PEPPERS -
CALIFORNICATION
 INTERTEXTUALITY
 References to GTA in the scenes where they are
shown driving recklessly.

8. RED HOT CHILLI PEPPERS -
CALIFORNICATION
 VOYEURISM
 Womengain pleasure from looking at the band
members topless without them knowing.

9. Red Hot Chili Peppers - Can't
Stop
 Video:
http://www.youtube.com/watch?v=8DyziWtkfB
w&feature=relmfu

10. Red Hot Chili Peppers - Can't
Stop
 GENRE CHARACTERISTICS
 American Rock
 You can see the whole band performing at stages
in the video which is a very common
characteristic in rock videos.
 There are lots of visuals in the video which is a
characteristic of rock videos. It will make the
video more interesting and more appealing to the
viewer.
 Does not really have a narrative, also doesn’t
have a dance routine or a specific location, most
of this video is green screened.

11. Red Hot Chili Peppers - Can't
Stop
 VISUAL AND LYRICS
 Only a couple of lines in the lyrics actually relate
to the visuals being shown, the rest of it is
irrelevant to the visuals.

12. Red Hot Chili Peppers - Can't
Stop
 VISUALS AND MUSIC
 Bothvisuals and music are quite upbeat as the
visuals included fast cuts and visually appealing
things. Whereas the music was fast paced and
action packed.

13. Red Hot Chili Peppers - Can't
Stop
 SELLING THE ARTIST
 Two members of the band are shown topless
throughout the whole video to capture the female
audience’s attention.

14. Red Hot Chili Peppers - Can't
Stop
 INTERTEXTUALITY
 Atthe end of the video, it shows what this video
was inspired by, which is ‘One-Minute Sculptures’
of Erwin Wurm.

15. Red Hot Chili Peppers - Can't
Stop
 VOYEURISM
 Womengain pleasure from looking at the band
members topless.