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Video Games Industry Overview

Video Games Industry Overview






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    Video Games Industry Overview Video Games Industry Overview Presentation Transcript

    • The Games Industry
      • Console Manufacturers
      • Publishing Houses
      • Software Developers
      The Games Industry
      • FIRST PARTY GAMES - produced by console manufacturers directly, e.g. Mario produced by Nintendo
      • SECOND PARTY GAMES - developed by studios funded by console manufacturers, e.g. Project Gotham by Bizarre Studios
      • THIRD PARTY GAMES - produced by publishing houses and developers independent of console manufacturers, e.g. Tomb Raider by Eidos
      Who makes videogames?
      • Set up in 1889 as a manufacturer of playing-cards
      • Began developing Arcade games in the 1970s
      • In the 1980s produced the Game & Watch
      • Massive success with Nintendo Entertainment System (NES) in 1985
      • Consolidated position with GameBoy
      • Home-electronics giant (TVs, Walkman)
      • Collaborated with Nintendo on use of CD-ROMs in games consoles
      • Developed PlayStation after falling out with Nintendo.
      • PlayStation phenomenon sold over 100million consoles worldwide
      • Made gaming “cool”
      • PC software giants
      • Threatened by Sony’s dominance of the games market in the late 1990s
      • Determined to enter console market with Xbox in 2002
      • Led the way with online-gaming
      • Fully established industry player with the release of the 360
    • Wii Tennis
      • Fresh and new motion sensing control system
      • Good value
      • Accessible to all
      • Fantastic first party product - Mario, Zelda
      • Easy and interesting to develop for
      Wii Strengths
      • Graphically inferior
      • Might put off existing market used to certain controls and game types
      • Not a multimedia machine
      • It’s called the Wii
      Wii Weaknesses
    • Halo 3
      • Uses powerful technology
      • Traditional control and game types
      • Good third party support
      • Relatively easy to develop for
      • Great online service
      • Multimedia machine
      360 Strengths
      • Doesn’t appeal to new consumers
      • Development can be expensive
      • Online experience can intimidate
      • Need HD TV
      • Often needs replacing
      360 Weaknesses
      • Potentially the most powerful
      • Amazing graphical capability
      • Multimedia machine - BluRay compatible
      • Improve online service
      • Good third party support
      • Attempt at market expansion - Singstar
      PS3 Strengths
      • Hard and expensive to develop for
      • Poor first party products
      • Expensive - needs HD TV
      • Relies on existing game types
      • Poor launch and marketing
      PS3 Weaknesses
      • Expand the market
      • Make it a social experience
      • Keep it cheap and good value
      • Continue to innovate
      Nintendo’s Strategy
    • Wii Fit
      • Make it high-end and an aspirational product
      • Multimedia machines
      • Target existing consumers with similar products
      • Push online gaming for added revenue
      Sony and Microsoft’s Strategy
      • Integrated Live play between hardware that supports Microsoft software
      • Create an online community for communication and gaming through Microsoft products.
      • Promote microtransactions
      Microsoft’s Live Strategy
      • Use hard-drive to record telly
      • Promote compatibility with PSP
      • Make the PS3 the centre of home entertainment
      Sony’s Multimedia Strategy
      • Capcom - Japanese publisher and developer
      • New, challenging and creative games such as Killer 7, Okami, No More Heroes - not always successful
      • Several key brands and series that drive the company - DMC, Resident Evil, MegaMan
      • Understand cultural difference when creating games
      Balancing Business