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The History Of Music Video
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The History Of Music Video

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Studying Music Video - The History of The Music Video

Studying Music Video - The History of The Music Video

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  • 1. STUDYING MUSIC VIDEO
  • 2. WHAT IS A MUSIC VIDEO? • anything you want? • does have specific conventions • lasts the length of the song (but sometimes longer) • features the artist (but not always) • can tell a story (but doesn’t have to) • needs to be visually memorable and worth repeat viewings
  • 3. a distinctive art form which can allow really interesting creative opportunities
  • 4. OUTLINE OF THE SESSION • Pre-history of music video: origins, ‘soundies’ and ‘scopitones’ • Promos of the 60s and 70s • The rise of MTV • How to analyse a music video • Pitch for your own video • Controversial videos • New media and other forms of distribution
  • 5. EARLY HISTORY • Music and moving images have long gone together • 1920s and 1930s experimental film • The musical as a film genre • The ‘soundies’- early US jukebox
  • 6. EXPERIMENTAL FILM 1935
  • 7. EXPERIMENTAL FILM 1935
  • 8. ABSTRACT INFLUENCE
  • 9. ABSTRACT INFLUENCE
  • 10. ABSTRACT INFLUENCE 2004!
  • 11. THE “SOUNDIES” 1945
  • 12. THE “SOUNDIES”
  • 13. THE “SOUNDIES”
  • 14. THE “SOUNDIES”
  • 15. SCOPITONES • French version of video jukebox • Popular in early 60s • Model for the music promo
  • 16. SCOPITONE
  • 17. SCOPITONES on DVD
  • 18. SCOPITONE 1963
  • 19. SCOPITONE
  • 20. SCOPITONE
  • 21. 1960s PROMOS • ‘Hard Day’s Night’ and other ‘rock’ films • Lots of artists made little films • Many drug-influenced
  • 22. The BEATLES 1964
  • 23. BOB DYLAN 1965
  • 24. The BEATLES 1966
  • 25. 1970s PROMOS • Top Of The Pops started to use them • Substitute when band on tour • Still very experimental
  • 26. DAVID BOWIE 1972
  • 27. DAVID BOWIE
  • 28. DAVID BOWIE
  • 29. DAVID BOWIE
  • 30. QUEEN 1975
  • 31. QUEEN 1975
  • 32. BEGINNINGS OF MTV • Artists began to take need for promo for every release seriously • Changes in technology and gap in the cable market • Boom in promos in the early 80s
  • 33. MADNESS 1982
  • 34. MADNESS 1982
  • 35. MADONNA 1986
  • 36. MADONNA
  • 37. MADONNA
  • 38. MADONNA
  • 39. MADONNA
  • 40. MADONNA
  • 41. MULTI-CHANNEL MUSIC TV • Growth of genre-based channels • Black music at last broke into the market • Other companies set up channels as spin-offs from other products • e.g. EMAP: Smash hits, Q etc
  • 42. METHODS OF ANALYSIS Goodwin’s six points: • Genre characteristics • Visuals/Lyrics • Visuals/Music • Need to sell artist • Intertextuality • Voyeurism
  • 43. 50 CENT 2005
  • 44. 50 CENT 2005
  • 45. 50 CENT
  • 46. 50 CENT
  • 47. 50 CENT
  • 48. 50 CENT
  • 49. 50 CENT
  • 50. 50 CENT
  • 51. 50 CENT
  • 52. METHODS OF ANALYSIS Goodwin’s six points: • Genre characteristics • Visuals/Lyrics • Visuals/Music • Need to sell artist • Intertextuality • Voyeurism
  • 53. PRACTICE PITCH Listen to the song and come up with some initial ideas for a video.
  • 54. PRACTICE PITCH Listen to the song and come up with some initial ideas for a video.
  • 55. PRACTICE PITCH
  • 56. PRACTICE PITCH
  • 57. CONTROVERSY • Sex • Violence • Drugs • Bad Driving!
  • 58. THE CARDIGANS 1998
  • 59. THE CARDIGANS 1998
  • 60. THE PROCESS • Commissioning editor • Production companies/directors • Treatments/pitches • Budgets • Where the money goes • Pre-production and personnel involved • The shoot • The edit • Post-production work and delivery
  • 61. OTHER FORMS OF DISTRIBUTION
  • 62. DVD RELEASE
  • 63. ONLINE MUSIC VIDEO Video-C
  • 64. ONLINE MUSIC VIDEO ninjatune
  • 65. ONLINE MUSIC VIDEO YouTube
  • 66. MySpace
  • 67. STUDYING MUSIC VIDEO