G235: Critical Perspectives in Media Theoretical Evaluation of Production: Q 1a
Rubric for 1a) Evaluate skills development across media production work over two years of ‘A’ Level or any other media production within the areas of: • Digital Technology • Creativity • Research and Planning • Post Production • Use of Real Media TextsQuestion can be based on one or two of the areas.
Q1a) Structure...It is possible to apply a structure/plan for this question by using the three elements of the production process (which is what the whole question is essentially asking the students to evaluate).- Pre-Production- Production- Post-Production
The three options that can be taught tothis easy structure are:- Digital Technology- Creativity- Use of Real Media TextsAn ‘affect on/effects of’ structure can be appliedthat takes into account the stages of productionto more difficult options:- Research and Planning- Post Production
Marks and Timing•All that does seem a lot to write in 30minutes.•But to get the marks you need examplesfrom your work.•So – could limit the examples to 3 persection (e.g. 3 digital technologies at AS atpre-production stage and at A2 3development examples)
Introduction:•In terms of essay introductions for 1a), use athree part structure1. Answer or give point of view to question.2. Outline briefly what you made across bothyears.3. Explain to the examiner how you are goingto structure their essay.
Q1a) Theory and Terminology...It isn’t vital that there is theory but if it helps supportyour answer then the application of it can be applied.i.e. genre iconography in reference to the use of conventions from real texts.
Q1a) Previous QuestionsDescribe how you developed research and planning skills for media production and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.Describe the ways in which your production work was informed by research into real media texts and how your ability to use such research for production developed over time.
Q1a) Previous QuestionsDescribe how you developed your skills in the use of digital technology for media production and evaluate how these skills contributed to your creative decision making. Refer to a range of examples in your answer to show how these skills developed over time.ENSURE you move quickly from description (so the reader knows what you did) to analysis/evaluation/reflection, so the examiner starts to understand what you learnt from it.
Q1a) Revision TasksOn cards or post-its, ensure you have a list of answers to these questions:3. What production activities have you done?4. What digital technology have you used?5. In what ways can the work you have done be described as creative?6. What different forms of research did you do?7. What conventions of real media did you need to know about?8. What do you understand by ‘post-production’ in your work?
Q1a) Revision TasksFor each of these lists, your next stage is to produce a set of examples- so that when you make the point in the exam, you can then back it up with a concrete example.You need to be able to talk about specific things you did in post-production and why they were significant, just as you need to do more than just say ‘I looked on youtube’ for conventions of real media, but actually name specific videos you looked at, what you gained from them and how they influenced your work.
Q1a) Tasks for nowYou need practise at writing about these areas in a short space of time.Using your grids, and your films, have a go at writing about how you have developed in each of the five areas.Research & PlanningCreativityUsing conventions from real textsDigital TechnologyPost-Production
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