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New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
New Media Morning 2008 - Bill Thompson on Social Media
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New Media Morning 2008 - Bill Thompson on Social Media

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New Media Morning 2008 - 17th April. …

New Media Morning 2008 - 17th April.
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Bill Thompson's on Social Media

Published in: Technology, News & Politics
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    • 1. Social Networks and the Media Bill Thompson [email_address]
    • 2. Why me? <ul><li>Technology critic </li></ul><ul><ul><li>Writer, pundit, journalist </li></ul></ul><ul><ul><li>Regular BBC contributor </li></ul></ul><ul><li>Tame geek </li></ul><ul><ul><li>Professional programmer </li></ul></ul><ul><ul><li>Systems administration, web developer </li></ul></ul><ul><li>Pundit and commentator </li></ul><ul><ul><li>Trying to see where we are going </li></ul></ul><ul><ul><li>Looking at the future that is already here </li></ul></ul>
    • 3. Time for reflection <ul><li>The world has changed </li></ul><ul><ul><li>We can feel it in the wind </li></ul></ul><ul><ul><li>We can see it on the screens </li></ul></ul><ul><ul><li>We can hear it from the iPhones </li></ul></ul><ul><li>We can join the ‘ world has changed ’ Facebook group </li></ul>
    • 4. New Strategies are Needed <ul><li>From communique to conversation </li></ul><ul><ul><li>Two way media require different skills </li></ul></ul><ul><li>Rapid pace of innovation </li></ul><ul><ul><li>Twitter Seesmic Buzzspotr Qik.tv </li></ul></ul><ul><li>User-generated content </li></ul><ul><ul><li>And user-generated services and interaction </li></ul></ul><ul><li>Who needs television was yesterday’s question </li></ul><ul><ul><li>Who needs media websites? </li></ul></ul>
    • 5. Qik TV
    • 6. It’s All Relative <ul><li>The world changed in 1907 </li></ul><ul><ul><li>Special relativity </li></ul></ul><ul><ul><li>Quantum theory </li></ul></ul><ul><li>It changed again in 2007 </li></ul><ul><ul><li>Facebook / MySpace / Bebo </li></ul></ul><ul><ul><li>Twitter / Dopplr / Seesmic </li></ul></ul><ul><li>Web 2 is a revolution </li></ul><ul><ul><li>Take it seriously </li></ul></ul>
    • 7. Getting Lost in Web 2.0
    • 8. Defining Social Network Sites <ul><li>We define social network sites as web-based services that allow individuals to </li></ul><ul><ul><li>construct a public or semi-public profile within a bounded system, </li></ul></ul><ul><ul><li>articulate a list of other users with whom they share a connection, and </li></ul></ul><ul><ul><li>view and traverse their list of connections and those made by others within the system. </li></ul></ul><ul><li>The nature and nomenclature of these connections may vary from site to site. </li></ul>
    • 9. Long time coming <ul><li>Older communities like The Well </li></ul><ul><ul><li>Some but not all characteristics </li></ul></ul><ul><li>Early attempts </li></ul><ul><ul><li>Friendster </li></ul></ul><ul><ul><li>SixDegrees (1997-2001) </li></ul></ul><ul><li>Social networking today </li></ul><ul><ul><li>Happening in a Web 2.0 world </li></ul></ul><ul><ul><li>Net using population large and growing </li></ul></ul><ul><ul><li>Access easy and cheap (in the West) </li></ul></ul>
    • 10. New Ways of Being <ul><li>Web 2.0 and SNS </li></ul><ul><ul><li>Self-published content </li></ul></ul><ul><ul><li>Sharing, linking and embedding </li></ul></ul><ul><ul><li>Cross-references </li></ul></ul><ul><ul><li>Tagging and folksonomies </li></ul></ul><ul><li>Richer environment than before </li></ul><ul><ul><li>Often spread over multiple sites and services </li></ul></ul>
    • 11. The New World <ul><li>Impact goes far beyond media </li></ul><ul><ul><li>Affects our sense of self </li></ul></ul><ul><ul><li>Changes what it is to be ‘me’ </li></ul></ul><ul><li>Importance goes beyond individual SNS </li></ul><ul><ul><li>Facebook may decline, but the world has changed </li></ul></ul><ul><li>Understanding it will be hard </li></ul><ul><ul><li>Social science approach </li></ul></ul><ul><ul><li>Discourse analysis </li></ul></ul><ul><ul><li>Ethnomethodology </li></ul></ul>
    • 12. Today’s Plays <ul><li>Media desperation </li></ul><ul><ul><li>Have a presence anywhere they can </li></ul></ul><ul><ul><li>Get content in front of people </li></ul></ul><ul><ul><li>Hope some of it sticks </li></ul></ul>
    • 13. Worldwide
    • 14. Not just the BBC..
    • 15. No Connection <ul><li>The BBC has no direct link to audience </li></ul><ul><ul><li>No billing relationship </li></ul></ul><ul><ul><li>Research tries to fill the gap </li></ul></ul><ul><li>Used to know who visited bbc.co.uk </li></ul><ul><ul><li>No longer true </li></ul></ul><ul><li>The social networks own the audience </li></ul><ul><ul><li>YouTube sees the profiles </li></ul></ul><ul><ul><li>Bebo gets the page views </li></ul></ul><ul><ul><li>Facebook serves the ads </li></ul></ul>
    • 16. Don’t Panic <ul><li>Remember the 15 Principles </li></ul><ul><ul><li>Treat the entire web as a creative canvas: don’t restrict your creativity to your own site (#5). </li></ul></ul><ul><ul><li>Link to discussions on the web, don’t host them: only host web-based discussions where there is a clear rationale (#14) </li></ul></ul><ul><li>We don’t need myFaceBBCeBo </li></ul>
    • 17. Life on the Social Web <ul><li>Let’s look at my online life… </li></ul><ul><ul><li>Bit of an early adopter (1984) </li></ul></ul><ul><ul><li>Willing to play and learn </li></ul></ul><ul><ul><li>Some degree of technical understanding </li></ul></ul><ul><li>Boundaries increasingly blurred </li></ul><ul><ul><li>Email, web, social sites, applications… </li></ul></ul>
    • 18.  
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    • 26. Widgets and the world <ul><li>The links are vital </li></ul><ul><ul><li>Easy connections </li></ul></ul><ul><ul><li>Emergent social networks </li></ul></ul><ul><li>The technology is permissive </li></ul><ul><ul><li>Open up APIs </li></ul></ul><ul><ul><li>Develop widgets </li></ul></ul><ul><ul><li>Encourage cross-pollination </li></ul></ul>
    • 27.  
    • 28. Twitter <ul><li>What you are doing in 140 characters </li></ul><ul><li>Follow and be followed </li></ul><ul><li>Immersive, evanescent, compelling </li></ul><ul><li>The micro-community </li></ul><ul><ul><li>A shared conversation </li></ul></ul>
    • 29. Where do the media fit? <ul><li>Get news from the main sites </li></ul><ul><ul><li>Links and references from friends </li></ul></ul><ul><ul><li>Postings from blogs </li></ul></ul><ul><ul><li>URLs in tweets </li></ul></ul><ul><li>The BBC home page matters less </li></ul><ul><ul><li>True for other sites too… </li></ul></ul>
    • 30. Bloglines
    • 31. Where do you fit?
    • 32. Threat.. or Opportunity? <ul><li>The conversation needs content </li></ul><ul><ul><li>We discuss news stories, TV programmes, films, politics </li></ul></ul><ul><li>Traditional media is a starting point </li></ul><ul><ul><li>Can also keep the conversation lively </li></ul></ul><ul><li>The commercial model is less obvious </li></ul><ul><ul><li>We don’t know how to make money out of Web 2.0 either </li></ul></ul>
    • 33. A Free Content Movement? <ul><li>Like Free Software </li></ul><ul><ul><li>Develop code </li></ul></ul><ul><ul><li>Give it away </li></ul></ul><ul><ul><li>Make money on service, support and the rest </li></ul></ul><ul><li>Can the media work like this? </li></ul><ul><ul><li>Could it justify the licence fee or something similar? </li></ul></ul><ul><ul><li>Will it attract advertisers? </li></ul></ul>
    • 34. Too Open? <ul><li>SNS encourage openness </li></ul><ul><ul><li>Challenges our idea of privacy </li></ul></ul><ul><ul><li>Creates serious issues for journalism </li></ul></ul><ul><ul><li>May affect job prospects and relationships </li></ul></ul><ul><li>An inevitable conseqence? </li></ul><ul><ul><li>Or do we want to step back? </li></ul></ul><ul><li>Applies at an organisational level too… </li></ul>
    • 35. Biased BBC?
    • 36. Good Research?
    • 37. Tomorrow’s BBC <ul><li>Never mind ‘Future Media and Technology’ </li></ul><ul><li>What about ‘Future Audiences’? </li></ul><ul><ul><li>Need to follow their behaviour </li></ul></ul><ul><ul><li>Need to spot new trends </li></ul></ul><ul><ul><li>Need to stay with them </li></ul></ul>
    • 38.  
    • 39.  
    • 40.  
    • 41.  
    • 42.  
    • 43.  
    • 44. Watching Spooks
    • 45. TVersity
    • 46. TVersity
    • 47. We decide the future <ul><li>Sometimes SF doesn’t predict </li></ul><ul><ul><li>It inspires </li></ul></ul><ul><li>For example </li></ul><ul><ul><li>Wm Gibson and Cyberspace </li></ul></ul><ul><ul><li>Minority Report and gestural interfaces </li></ul></ul>
    • 48. Imagine Tomorrow’s Media <ul><li>Growth of SNS </li></ul><ul><ul><li>Blurring of online/offline boundaries </li></ul></ul><ul><ul><li>Destination sites less important </li></ul></ul><ul><ul><li>Aggregators provide pointers to content </li></ul></ul><ul><li>Lose the home page </li></ul><ul><ul><li>Content sits on servers </li></ul></ul><ul><ul><li>Available to all for linking and embedding </li></ul></ul><ul><ul><li>Feeds the continuous conversation </li></ul></ul><ul><li>There’s no newspaper there, it’s everywhere. </li></ul>
    • 49. Be there too <ul><li>Join other people’s conversations </li></ul><ul><ul><li>In blogs and photo feeds and websites </li></ul></ul><ul><ul><li>In chatrooms and virtual worlds </li></ul></ul><ul><ul><li>Across the social network sites </li></ul></ul><ul><li>Be part of the debate </li></ul><ul><ul><li>Don’t try to own the conversation </li></ul></ul><ul><ul><li>Don’t assume people will come to you </li></ul></ul><ul><li>Don’t look for simplicity </li></ul><ul><ul><li>We still don’t know where this is going </li></ul></ul>
    • 50. Don’t forget to play <ul><li>Watch the skies </li></ul><ul><ul><li>Get there first with the cool stuff </li></ul></ul><ul><ul><li>Experiment and take risks </li></ul></ul><ul><ul><li>Move fast, spend little </li></ul></ul><ul><li>Join the sites </li></ul><ul><ul><li>Learn how they work </li></ul></ul><ul><ul><li>Share your experiences </li></ul></ul>
    • 51. The new model <ul><li>“ be there, for everyone, everywhere” or perhaps </li></ul><ul><li>Making the unlinkable, linkable </li></ul>
    • 52. Thank You
    • 53.  

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