The Five Functions of Genre1. Reinforcement of a cultures ideas and values 2. Creation of a set of audience expectations  ...
Genre TheoryDaniel Chandler                  Steve Neale• “Conventional definitions of   • “Genres are instances of  genre...
Genre TheoryJohn Hartley                      David Buckingham• “The same text can belong       • “Genre is a constant pro...
Western
Some theorists define                               through content, can we alsoCan genre change               define thro...
Robert Stam: “genre can be defined by           the performer”In Film…                        In Music…           How far ...
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Genre theory

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Genre theory

  1. 1. The Five Functions of Genre1. Reinforcement of a cultures ideas and values 2. Creation of a set of audience expectations 3. Creation of characteristics by producers which audiences recognise 4. A relationship between audiences and producers which minimises the risk of financial failure 5. Dynamism and flexibility – constantly transforming with new examples
  2. 2. Genre TheoryDaniel Chandler Steve Neale• “Conventional definitions of • “Genres are instances of genre are based on the idea repetition and difference; that they share particular this is what pleasure for the convention of content e.g. audience is derived from” themes or setting”
  3. 3. Genre TheoryJohn Hartley David Buckingham• “The same text can belong • “Genre is a constant process to different genres in of negotiation and change” different countries or times” John Fiske “Genre attempts to structure some order into the wide range of texts and meanings that circulate in our culture for the conveniences of both producers and audiences”
  4. 4. Western
  5. 5. Some theorists define through content, can we alsoCan genre change define through structure?over time? What is a Hybrids?Are they culturally fluid? Is iconography Problems with essential for audience defining Genre understanding?Is the drive behind thempurely economic? Does a label limit your Does audience development audience? affect Genre?
  6. 6. Robert Stam: “genre can be defined by the performer”In Film… In Music… How far do you agree with this statement?
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