Sport and the Media!
Critical Research Project!

Key Concepts!
audiences for sport in the media!
conventions of sport coverage!
media industries and sport!
how sport is represented!

Sample Project!
television and the world cup 2006!

Institutions!
who had the rights ?!
how was it scheduled ?!
how did TV sell the world cup to us ?!

Example from Magazine !
WSC article!
WSC offers an excellent critical view of football and its coverage!

Representations!
how was England represented ?!
how much did coverage rely on patriotism?!
what were the key themes of coverage ?!
how were other nations covered ?!
how far was stereotyping evident ?!

Audiences!
how many people watched particular games?!
how frequently did people watch ?!
how was audience participation encouraged?!

Example from Primary!
interview with focus group of male viewers!
questionnaire put out on BBC 606 message board!

Forms and Conventions!
what programmes were there ?!
how might they be categorised?!
what conventions did they use?!

Example from Book!

Sport and the Media!
Critical Research Project!