Cae Study - Bully by Ed, Charmaine and Connor

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Cae Study - Bully by Ed, Charmaine and Connor

  1. 1. Bully™
  2. 2. <ul><li>Developed in the Rockstar Vancouver division. </li></ul><ul><li>The setting was at Bullworth Academy in New England area of the US. </li></ul>
  3. 3. Synergy <ul><li>The computer wallpapers </li></ul><ul><li>Game covers </li></ul><ul><li>Posters </li></ul><ul><li>Magazine Articles </li></ul><ul><li>Website ( http://rockstargames.com/bully ) </li></ul><ul><li>Facebook Pages </li></ul><ul><li>Extreme Website interaction – Player involvement. </li></ul>
  4. 4. Wallpaper/Poster This computer wallpaper features rockstars reputation for provocative marketing as it includes a school logo with negative images which would reflect badly on the educational system and also the motto in latin ‘Canis Canem Edit’ means ‘Dog Eat Dog’
  5. 5. Game Cover The cover also reflects badly on the educational system as it shows a student and teacher in conflict, it also shows the target audience is boys as both characters are male. The cover also shows that there is a scholarship edition which will increase sales as people will want the new edition
  6. 6. Distribution <ul><li>Distributed by Rockstar Games </li></ul><ul><li>Developed by Rockstar Vancouver </li></ul><ul><li>Preview the game online on websites such as YouTube, Rockstargames.com, TV adverts, gaming review websites and also in gaming magazines </li></ul><ul><li>Available in game shops, supermarkets and online stores. </li></ul>
  7. 7. Critics <ul><li>Some critics believe that it influences violence in the game player and that some game players can’t make the distinction between make-believe and reality. </li></ul><ul><li>Some believe it’s made the problem of bullying appear insignificant and humorous. </li></ul>
  8. 8. Game Players <ul><li>Believable as you can play as the main character. </li></ul><ul><li>Cinematic Cut scenes make it more realistic and give information. </li></ul><ul><li>Free will to move where you want. </li></ul><ul><li>Can take anger out on computer. </li></ul>
  9. 9. Key Quotes From Reviews (USP) <ul><li>‘ Parental protests and judicial subpoenas’ – IGN ‘http://uk.ps2.ign.com/articles/739/739134p1.htm </li></ul>
  10. 10. Units <ul><li>Michael Pachter, managing director of research for the Los Angeles based Wedbush Morgan financial services firm has been popping up to speculate about video games. He explained that the January 4 th sales of the gamed trailed off dramatically in November having sold around 250,000 units worldwide. </li></ul>

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