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Analysis of Music Video - Geri Haliwell
 

Analysis of Music Video - Geri Haliwell

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Analysis of Geri Haliwell - It's Raining Men

Analysis of Geri Haliwell - It's Raining Men

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    Analysis of Music Video - Geri Haliwell Analysis of Music Video - Geri Haliwell Presentation Transcript

    • METHODS OF ANALYSIS • Goodwin’s six points • Genre characteristics • Visuals/Lyrics • Visuals/Music • Need to sell artist • Intertextuality • Voyeurism
    • GERI HALIWELL 2001
    • GENRE • mainstream pop • performance in a location • dance routine • some narrative
    • VISUALS AND LYRICS • mostly amplifies, not literally illustrative • rain but not ‘raining men’ • though lots of people ‘teeming in’
    • VISUALS AND MUSIC • changes in pace in song echoed in editing • change of location with change in music • cutting on the beat at times
    • SELLING THE ARTIST • changes in costume • use of close up • central framing • showing off her ‘talent’ • selling Geri’s new image
    • INTERTEXTUALITY • references to ‘Flashdance’ • references to ‘Fame’ • similar pattern in J-Lo video ‘I’m Glad’
    • VOYEURISM • Geri’s ‘new body image’ • fragmentation in early sequence
    • LOOKING • structure of characters looking at her • echoes ‘gaze’ of viewer