22/05/09Copyright 2006 Longhaus Pty Ltd - All Rights Reserved22/05/09Copyright 2006 Longhaus Pty Ltd - All Rights Reserved
22/05/09Copyright 2008 Longhaus Pty Ltd - All Rights Reserved
When we think about change we often think of sudden and unpredictable events. Something we are subject to, something out of our control. The reality is that while making exact predictions can be difficult with enough information we can glean some sense of order from the chaos around us.For example, if we consider the quarterly GDP rates for Australia over the last 40 years a pattern emerges. A business cycle that when recognized can be used by business leaders to plan ahead to be prepared. As my wife is fond of saying – luck is just good preparation that allows us to capitalise on an opportunities.
Just like the business cycles of the macro-economic environment, there are also patterns and cycles that exist within the ICT industry.For example, there is the ICT Asset Renewal Cycle driven by what Longhaus calls the “Big Reset” that occurred around 2000. The Big Reset actually made ICT spending more predictable. Unlike the preceding 30 years where ICT asset cycles were characterized by timing of technology adoption by industry verticals, Y2K artificially brought almost all organizations onto a single asset renewal cycle.As you can see once we take account the typical useful life of ICT assets (typically 3-5 years), plus the renewal planning that occurs to address this you can see we’ve already experienced much of the asset replacement activity already. What is next is the bedding down of these assets into an effective and stable environment of keeping the lights on as many organisations begin the process of looking forward into the renewal of their core business applications that in Y2K were often not replaced, but merely patched.
22/05/09Copyright 2008 Longhaus Pty Ltd - All Rights Reserved
Self ActualisationCreativitySpontaneityEsteem NeedsConfidenceAchievementSocial NeedsFriendship and familySafety NeedsPersonal securityPhysiological NeedsFood and waterAs the harder times set in, Maslow’s theory says we focus on the more basic needs. Only when those are not threatened or in abundance are we able to focus on higher order needs and pursuits. 22/05/09Copyright 2008 Longhaus Pty Ltd - All Rights Reserved
Recent research by Robert Urwiler and Mark Frolick has shown that organisations exhibit similar “needs” concepts that translate to perceived value and behaviour. Niether Urwiler or Frolick link these needs to economic cycles, but it is Longhaus’ experience that the focus of organisation on ICT changes with the times.A classic example if the shift of CIOs within the organisation structure. At the start of the economic cycle when times are booming and capital investment by the board is high they report to the CEO. By the of the cycle when ICT is treated as a pure commodity and business as usual the CIO may find themselves as simply the 2IC to the CFO.What is interesting is that given the current stage of the cycle Longhaus is seeing a return to the Stability & Security level.22/05/09Copyright 2008 Longhaus Pty Ltd - All Rights Reserved
COBIT includes the Val IT Framework.22/05/09Copyright 2008 Longhaus Pty Ltd - All Rights Reserved
22/05/09Copyright 2008 Longhaus Pty Ltd - All Rights Reserved22/05/09Copyright 2006 Longhaus Pty Ltd - All Rights Reserved
Who is Longhaus?
• Longhaus is a research publisher and • Strong international and technology
advisory company with a specialty in research experience
technology
• Leading industry voice in press and
• We publish business reports and media broadsheets
advise executives and management
across Australia's government, business,
and consumer sectors on the application • Queensland founded and headquartered
and direction of technology
– Website: 5,000+ site visits per month
• Our directional research reports are – Website: 12,000+ page visits per month
utilised by both SME and major – Website: 7-10 minutes per visit
organisations across the world – Blog: 3,500+ hits
– Newsletter: 2,500+ distribution per month
• Through our AAA (Access All Areas) – Downloads: 1,000+ per month
advisory service we answer big business – 8,400+ SlideShare visits
questions that most often pertain to
customer, product or services markets –
strong focus on government
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Research Focus
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Outline
• What patterns exist to help CEOs and CIOs predict
changes?
• How does change impact the value of ICT service delivery?
• What are the business and technical challenges currently
facing CIOs?
• How should ICT organisations respond to these
challenges?
• Which strategies are being used in the local market?
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Predictability in business is hard, but patterns help CEOs
plan ahead
9
8
7
6
5 Forecast
4
3
2
1
0
-1
Average long
-2 business
cycle is 34
quarters
-3 (8 1/2 years)
36 qtrs. 34 qtrs. 34 qtrs. 33 qtrs. 38 qtrs. 33 qtrs.
-4
-5
Annual real GDP growth (%) progressed in quarters to September 2007 (and forecast to June 2011)
-6
1962
1966
1970
1974
1978
1982
1984
1986
1988
1992
1994
1996
2000
2004
2006
2008
2010
2012
2014
2016
2018
2020
1960
1964
1968
1972
1976
1980
1990
1998
2002
Source: Paul Ruthven of IBISWorld 07/12/07
And savvy CIOs recognise that patterns also exist for the
“ business of ICT”
Post Y2K Synchronised ICT Asset Renewal Cycle
Asset
Replacement
Renewal
Business Planning
As Usual
2001
2002
2003
2004
2005
2006
2007
2008
2009
Source: Longhaus
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Longhaus’ Annual ICT Spending & Priorities Study aims
to help organisations understanding these cycles
• Sampling 100+ ICT decision makers from over 6000 medium to large
firms
• Giving us a 95% confidence level with a MOE of +/-10%
• Australian and New Zealand firms:
– Allocate 5% of revenue on ICT
– Spend 12% more on ICT in 2008
– Increase new investment by 16% Lights On:
80% 84%
• A real average increase of only 3.2%
New Investments:
20% 16%
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But as business and ICT cycles change so does
the perceived “value of ICT”
• Just as personal needs change with economic cycles, so
the IT needs focus of an enterprise change
The Hierarchy
of Personal • Self Actualisation
Needs
• Esteem Needs
• Social Needs
• Safety Needs
• Physiological Needs
Source: Abraham Maslow, 1943
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But as business and ICT cycles change so does
the perceived “value of ICT”
• Just as personal needs change with economic cycles, so
the IT needs focus of an enterprise change
The IT
Value • Paradigm Shifting
Hierarchy
• Competitive Differentiation
• Integrated Information
• Stability & Security
• Infrastructure & Connectivity
Source: Robert Urwiler & Mark Frolick, 2008
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The result is that CIOs face a raft of challenges both
business and technical
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Addressing these challenges requires a balanced
approach to planning and provision of ICT services
The Business
operation of ICT
Use of ICT in the
Business
Provision of ICT
for the Business
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Service management remains a key strategy locally for
improving the business of ICT
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But many organisations focus on project management
ahead of service management
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Provisioning of ICT for the business remains hardware
focused, but this is changing
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Open source, SaaS and Virtualisation are emerging as
mainstream ICT strategies
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However, Longhaus cautions organisations to look
beyond the hype
• Open source offers alternatives, but…
– Strong open source solutions remain commodity focused
• Virtualisation offers savings through utilisation, but…
– Virtual server sprawl now rivals physical sprawl
• Service-oriented architecture offers flexibility, but…
– SOA creep means many connections are unmanaged
• Software-as-a-Service offers ease of consumption, but…
– Data integration and data leakage prevention become difficult
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Wrapping Up
• Cycles do exist that provide predictability in the face of
seemingly constant change
• Over time the current and desired level of ICT value
changes in response to these cycles
• Successfully meeting the challenge of change requires
planning and activities across the three dimensions of ICT
delivery
• Strategies focused on application renewal will take centre
stage in Australia and New Zealand in 2009
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Selected Source Material
• Successful Portfolio Management Unifies ICT Management Practices,
Longview, September 2006
• The Three dimensions of ICT Planning for Queensland Government
CIOs, Brief, November 2007
• Post-Y2K bubble looms as an asset replacement train wreck, Longview,
December 2006
• Managing not implementing SOA becomes the real challenge,
Longview, December 2006
• Business culture is the next barrier to second generation SOA projects,
Longview, December 2007
• IT Spending and Priorities Study 2008, February 2008
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Thank you
Longhaus Head Office
Level 30, AMP Place
10 Eagle Street
Brisbane QLD 4000
Longhaus Research Centre
7/269 Abbotsford Road
Bowen Hills QLD 4006
p: +61 7 3868 4796
f: +61 7 3303 8445
inquiry@longhaus.com
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