I design experiences that
bring futures to life for
audiences who want to
explore, interact, and
play a part.
Play TheoristGame DesignerFuturist + DesignerCreative Director
Our Areas of Expertise
& Game Theory
From Nathan Shedroff, Uniﬁed Field Theory of Design
Rafael Popper, How are foresight methods selected? (2008)
Jessica’s five-year-old daughter Chan is in
the other room, screaming in broken Mandarin
at the Paint-Like-Me app on her tablet as it
struggles to customize thousands of open-
content art history lessons into one just
right for her. NuLook picks up on the
tantrum, briefly confused by the presence of
another language, and instantly switches the
interface on Jessica’s phone into a swirl of
Chinese characters. Jessica sighs. These new
tools of design may be inclusive, but they
can be frustrating as hell when your kid is a
different kind of artistic genius (in a
different language) every three months. And
this is only the beginning. In an era of
open- source education, Chan’s curricula and
diploma are as likely to be influenced by her
family members, future global competitors,
and Global Happiness Index score as by grades
What might happen in the future?
by Ray Kurzweil, Attribution 1.0 Generic (CC BY 1.0)
Public Domain: Department of Defense Trinity nuclear test, July 1945
Public Domain: Department of Defense Gravitational Experiment, August 1967
Spreadability vs. Drillability
Continuity vs. Multiplicity
Immersion vs. Extractability
7 Core Concepts of Transmedia
from Henry Jenkins
Build a STORY WORLD, not a single narrative.
Spread the STORY across MEDIA ECOLOGIES.
Engage AUDIENCES and PARTICIPANTS as
CREATORS and CURATORS, not Consumers.
The 3 Design Rules of
Build a FUTURE WORLD, not a single scenario.
Spread the SCENARIO across MEDIA ECOLOGIES.
Engage STAKEHOLDERS as CREATORS
and CURATORS, not just Clients.
The 3 Design Rules of
By Nathan Shedroff, CCA MBA Program. Licensed under Creative Commons
The global leader in human-centred lifestyle biotechnology.
TAKING CARE OF YOU
FROM THE INSIDE OUT.
SHOULD BE ABOUT
We've set up this clinic to offer you a free ByoRenew 2.0 pill.
ByoRenew 2.0 acts as a "vaccine" against BRX, protecting you
from the inside out. In order to beat BRX, we need consumers like
you to be smart and responsible about protecting yourself. Coming
here tonight to take ByoRenew 2.0 was the right choice.
We've also created the SCD
(Sanitation & Containment Division),
a special operations arm of ByoLogyc
dedicated to isolating BRX in the
Toronto community and ending its
AT THIS POINT, WE DO NOT BELIEVE THAT
BRX IS HIGHLY CONTAGIOUS OR FATAL.
AND IT IS SPREADING
BRX is a virus created by the online terrorist o
known as EXE. They created BRX by sabotaging
revolutionary drug created by ByoLogyc that has th
change the world. But while ByoRenew heals and
mutates and destroys. By now, as many as twenty th
worldwide are infected with BRX. Many of these
Toronto, the centre of the outbreak and home to
global operations. Symptoms of BRX are wide-
unpredictable. Chances are that you already kno
who is an unwitting victim.
HERE TO HELP
BRX is difficult to diagnose, as symptoms vary substantially
between patients. This is a result of ByoRenew's unique
XNA-based architecture that enables it to adapt to fit the
needs of individual users. Are you experiencing nasal
congestion? That could be BRX. Are you experiencing a
seizure? That could be BRX too.
Evidence suggests that BRX most commonly targets the
brain, producing symptoms that manifest throughout the
nervous, endocrine, and endocannabinoid systems. But don't
worry too much, the dangers aren't as extreme as they might
seem. You may only experience personality distortion, blurry
vision, a craving for high-calorie food items, and fatigue.
BRX: SIGNS AND SYMPTOMS
Join the ranks of ByoLogyc, and play
a part in humanity’s better tomorrow.
“The Mission Business gave us a
view not only into what we want
from our new technologies, but
why we want it.
It’s one thing to read a science fiction short story
about the future or a comic book based on science
fact that explores the human implications of science,
but it’s very much another sensation when someone
hands you a science fiction prototype and asks you to
put it in your mouth.
That’s what imagining the future can do. It’s the role
that science fiction prototyping can play in the design
of the future, the design of all of our tomorrows.”
Brian David Johnson, Intel’s Futurist
reviewing Shadowfall for Computer Magazine
feedback loops to hook
Reward existing fans with
a remarkable trip down
the rabbit hole.
personalized artifacts that
extend the experience.