content marketing – the idea of sharing helpful insight and experience in exchange for potential new business leadsalso known as:• thought leadership• pull marketing• inbound marketing
content marketing isboth effective and efficient. according to a study by hubspot: • companies that blog get 55% more web traffic • businesses that blog are 4x more likely to be found on the web • inbound marketing costs 62% less than traditional outbound marketing
so if content marketing is inexpensive& significantly increases web traffic,it must be widely used for lead gen inthe marketing, PR and ad industry,right?
wrong. 71% of marketing execs believe in the power of content marketing, but few actually apply the strategy to generate inbound leads.
why the discrepancy? our research shows that 37% of agency CMOs know they should be using pull-marketing tools and techniques to help qualified leads find their company, but don’t know how to implement a program to do so
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