Business Plan

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Business Plan

  1. 1. Business Plan
  2. 2. Toll free number <ul><li>Caller does not have to pay for calling this number </li></ul>
  3. 3. Extending the Idea <ul><li>Toll free SMS number </li></ul><ul><li>Sender of sms will not have to pay sending sms to this number </li></ul>
  4. 4. How concept of a toll free sms works <ul><li>Suppose my number is a toll free sms number </li></ul><ul><li>Sender of SMS sends sms to my number </li></ul><ul><li>I recharge his cellphone balance with the amount equal to cost of sms he incurred </li></ul><ul><li>Therefore for the sender my number will be a toll free sms number </li></ul>
  5. 5. Business services with this idea <ul><li>Social Networking/ Chatting on a sms platform </li></ul><ul><li>Sending email via sms </li></ul><ul><li>SMS forwarding </li></ul><ul><li>Registering customer complains </li></ul><ul><li>SMS search </li></ul><ul><li>Customized SMS alerts </li></ul><ul><li>Sms from gmail or any web mail account </li></ul><ul><li>Email as SMS </li></ul>
  6. 6. Services in detail with revenue streams highlighted
  7. 7. Free sending of Emails from sms A Our number 9987989556 Sends sms “email: abcd: be prepared with bplan at 9….” To our number Search friend list of A and email the message to abcd ABCD OR A Sends sms “email: abcd@gmail.com: be prepared with bplan at 9….” To our number Email sent to [email_address] from A’s email address Recharge A’s account +Ads attached in email +(Ads sent to A) -(Cost incurred in recharging A’s Account) Revenue Stream + Revenue - Cost Incurred 1 1’ 2 3 2’
  8. 8. Free Sms Forwarding A Our number 9987989556 Sends sms 9945687357: be prepared with bplan at 9…. To our number Sms the message to 9945687357 9945687357 +Ads attached in sms - Cost of sending a sms to 9945687357 Recharge A’s account +(Ads sent to A) -(Cost incurred in recharging A’s Account) Revenue Stream + Revenue - Cost Incurred 1 2 3
  9. 9. Registering Customer complains A Our number 9987989556 Sends sms complain: dominos: Pizzas were not delivered in time Email the message to dominos India with A’s contact details Dominos Service Charges from dominos for registering complain Recharge A’s account +Dominos Ads -(Cost incurred in recharging A’s Account) Revenue Stream + Revenue - Cost Incurred 1 2 3
  10. 10. Free Sms Search A Our number 9987989556 Sends sms search: hotels in Delhi…. To our number Sms the search results to A and recharge A’s account Google SMS search Interactive demo Use interactive demo on their web to search Return Search Results +Ads in search results -(Cost incurred in recharging A’s Account) Revenue Stream + Revenue - Cost Incurred 1 2 3 4
  11. 11. Free chatting via SMS (USP) A Our number 9987989556 Sends SMS Online: to our number A’s Contact list Search A’s contact list for others online & set A as online Returns the list of others who are online Sends SMS to A that B, C, D are online B C D Sends SMS “B: Hi how are you?” to our number Sends SMS to B “A says Hi how are you?” Sends SMS “A: Hi.. I m good. wat about you?” to our number Sends SMS to A “B says Hi.. I m good. wat about you?” After Finish chatting Sends SMS Offline: to our number Stop sending chat messages to A from B,C.. Recharge Accounts Revenue Stream + Ads sent to A,B,C.. - Cost Incurred in recharging accounts - Cost Incurred in sending sms 1 2 3 4 5 6 7 8 9 10 11 + Revenue - Cost Incurred
  12. 12. Free customized SMS alerts A Sends sms Alerts on: to our number Our number 9987989556 Sends Business, news, jokes, quizes etc A has opted for Sends sms Alerts off: to our number Stop sending alerts to A and recharge A’s account +Ads attached in sms - Cost of sending sms to A +(Ads sent to A) -(Cost incurred in recharging A’s Account) Revenue Stream + Revenue - Cost Incurred 1 2 3 4
  13. 13. Free sms from gmail A Our email Our number 9987989556 ABCD Sends email to [email_address] 9948875457: send me the details about the meeting Separates number and first 148 characters of message Sms message to 9948875457 Email that message is delivered to 9948875457 +Ads attached in sms - Cost of sending sms to A +Ads attached email Revenue Stream + Revenue - Cost Incurred 1 2 3 4
  14. 14. Email as SMS A Our email Our number 9987989556 ABCD Sends email to [email_address] [email_address] : send me the details about the meeting Search for phone number of [email_address] in our database Sms message to abcd@gmail.com’s number Email that message is delivered to 9948875457 +Ads attached in sms - Cost of sending sms to A +Ads attached email Revenue Stream + Revenue - Cost Incurred 1 2 3 4
  15. 15. The Cutting Edge <ul><li>The biggest advantage is you can chat, sms to your friends & acquaintances through mobile phone anytime without letting them know your phone number </li></ul><ul><li>Advantage of a mobile platform: People always carry mobile phone with them but they donot have access to internet 24X7 </li></ul><ul><li>While traveling, waiting for someone at place where you do not have internet connection, these services will be a mode of entertainment </li></ul><ul><li>One can send free sms to anyone, chat with friends, send email from mobile, register complains, receive customized alerts/quizes/ joke etc for free </li></ul>
  16. 16. The Cutting edge <ul><li>Every service offered is free, supported on every mobile phone and does not need any external application to be installed </li></ul><ul><li>The user receive ads only when he use the service and not after that. </li></ul><ul><li>First mover advantage in this kind of mobile entertainment business </li></ul>
  17. 17. Differentiation advertisers will get <ul><li>Interactive Ads </li></ul><ul><li>Before recharging the account an ad will be sent followed by very simple questions based on the content of ad along with multiple options. The customer have to reply the correct option numbers </li></ul><ul><li>After answering the questions correctly his account will be recharged equal to cost of all the sms he send to our number </li></ul><ul><li>This will ensure that ads are completely read by the customer </li></ul><ul><li>The number of ads the customer receives will be proportional to the number of sms he sends to our number </li></ul>
  18. 18. Differentiation advertisers will get <ul><li>Instead of ads the company can also opt for surveys. It works like this </li></ul><ul><ul><ul><li>Survey question followed by multiple options 1,2,3… </li></ul></ul></ul><ul><ul><ul><li>The responder have to answer correct option number </li></ul></ul></ul><ul><li>SMS Ads will be delivered to those who opted for DND registry </li></ul><ul><li>While forwarding sms/email, Ads are attached in sms/ email content. So the probability that receiver reads the ad increases </li></ul><ul><li>Customized ads: Location specific </li></ul><ul><li>Email + SMS ads in one package </li></ul><ul><li>Bulk of the target population will be in age group of 18-30 </li></ul>
  19. 19. The best use of interactive ads for a company <ul><li>Branding </li></ul><ul><li>This includes enhancing brand image by using interactive ads to convey people about </li></ul><ul><li>Awards, Landmarks, Achievements </li></ul><ul><li>Accomplishments of Top Management & workforce </li></ul><ul><li>How did the company overcome problems they faced </li></ul><ul><li>Corporate Social Responsibilities </li></ul><ul><li>Market Share, growth rate, turnover , Portfolio, Financial statements </li></ul><ul><li>Projects in hand </li></ul><ul><li>Quality/ features of their products </li></ul><ul><li>Company policies, working atmosphere, Ethical practices followed </li></ul>
  20. 20. Why Branding? <ul><li>1) Product dies but a good brand does not: 'Pears' soap that was launched some where in the end of 1800 is still alive although they have changed the product. </li></ul><ul><li>2) Sales or Market share: A brand generates familiarity and trust and hence leads to greater sales 3) Premium price: Because of the trust the brand generated, you can charge extra price and people are willing to pay for that 4) Differentiation: Creating a brand is nothing but creating a strong association. And this association clearly differentiates your product from the rest </li></ul><ul><li>5) Strong brands can lead to financial advantages through the concept of Brand Equity in which the brand itself becomes valuable. </li></ul>
  21. 21. Why interactive ads for branding <ul><li>Cost effective: Rs 1.5-2/sms </li></ul><ul><li>Most efficient mode of advertising: In this case receiver reads the message completely while in other modes of advertising they may or may not </li></ul><ul><li>Message may appear as a spam if sent directly otherwise. However on our platform it is sent when customer opted for it and hence does not appear as a spam </li></ul><ul><li>Can also get feedback from people if required </li></ul><ul><li>Messages sent to people who opted for DND registry </li></ul><ul><li>Location Specific: Can send ads to people of a particular location </li></ul>
  22. 22. Revenue models <ul><li>Next slides will explain the financial part of Bplan </li></ul><ul><li>Cost of sending a national sms = 0.5 </li></ul><ul><li>Cost of sending bulk sms = 0.2 </li></ul>
  23. 23. Free sending of Emails from sms A Our number 9987989556 Sends sms “email: abcd: be prepared with bplan at 9….” To our number Search friend list of A and email the message to abcd ABCD OR A Sends sms “email: abcd@gmail.com: be prepared with bplan at 9….” To our number Email sent to [email_address] from A’s email address Recharge A’s account +Ads attached in email +(Ads sent to A) -(Cost incurred in recharging A’s Account) Revenue Stream + Revenue - Cost Incurred 1 1’ 2 3 2’
  24. 24. Revenue Model <ul><li>COST </li></ul><ul><li>(-) A incurs to send us sms = 0.5 </li></ul><ul><li>(-) Cost of sending ad message to A = 0.2 </li></ul><ul><li>(-) A responds to ad message = 0.5 </li></ul><ul><li>(-) Miscellaneous Cost = 0.3 </li></ul><ul><li>REVENUE </li></ul><ul><li>(+) Multiple Ads attached in email = 0.5 </li></ul><ul><li>(+) Interactive ad from advertiser = 1.5 </li></ul><ul><li>Net profit = 0.5/sms </li></ul>
  25. 25. Free Sms Forwarding A Our number 9987989556 Sends sms 9945687357: be prepared with bplan at 9…. To our number Sms the message to 9945687357 9945687357 +Ads attached in sms - Cost of sending a sms to 9945687357 Recharge A’s account +(Ads sent to A) -(Cost incurred in recharging A’s Account) Revenue Stream + Revenue - Cost Incurred 1 2 3
  26. 26. Revenue Model <ul><li>COST </li></ul><ul><li>(-) A incurs to send us sms = 0.5 </li></ul><ul><li>(-) Cost of forwarding message to 9945… = 0.2 </li></ul><ul><li>(-) Cost of sending ad message to A = 0.2 </li></ul><ul><li>(-) A responds to message = 0.5 </li></ul><ul><li>(-) Miscellaneous Cost = 0.3 </li></ul><ul><li>REVENUE </li></ul><ul><li>(+) Ads attached in sms sent to 9945.. = 0.4 </li></ul><ul><li>(+) Cost of interactive ad = 1.5 </li></ul><ul><li>Net Revenue = 0.2 per sms </li></ul>
  27. 27. Registering Customer complains A Our number 9987989556 Sends sms complain: dominos: Pizzas were not delivered in time Email the message to dominos India with A’s contact details Dominos Service Charges from dominos for registering complain Recharge A’s account +Dominos Ads -(Cost incurred in recharging A’s Account) Revenue Stream + Revenue - Cost Incurred 1 2 3
  28. 28. Revenue Model <ul><li>COST </li></ul><ul><li>(-) A incurs to send us sms = 0.5 </li></ul><ul><li>(-) Recharging A’s account = 0.5 </li></ul><ul><li>(-) Sending acceptance receipt to A = 0.2 </li></ul><ul><li>(-) Miscellaneous Cost = 0.3 </li></ul><ul><li>REVENUE </li></ul><ul><li>(+) Ads attached in receipt sent to A = 0.3 </li></ul><ul><li>(+) Service charges from dominos = 1 </li></ul><ul><li>Net revenue = 0.3/sms </li></ul>
  29. 29. Free chatting via SMS A Our number 9987989556 Sends SMS Online: to our number A’s Contact list Search A’s contact list for others online & set A as online Returns the list of others who are online Sends SMS to A that B, C, D are online B C D Sends SMS “B: Hi how are you?” to our number Sends SMS to B “A says Hi how are you?” Sends SMS “A: Hi.. I m good. wat about you?” to our number Sends SMS to A “B says Hi.. I m good. wat about you?” After Finish chatting Sends SMS Offline: to our number Stop sending chat messages to A from B,C.. Recharge Accounts Revenue Stream + Ads sent to A,B,C.. - Cost Incurred in recharging accounts - Cost Incurred in sending sms 1 2 3 4 5 6 7 8 9 10 11 + Revenue - Cost Incurred
  30. 30. Revenue Model <ul><li>COST </li></ul><ul><li>(-) A incur to send sms “online” = 0.5 </li></ul><ul><li>(-) Sending sms to A that b,c,d are online = 0.2 </li></ul><ul><li>(-) A sends sms to B (= 0.5) </li></ul><ul><li>(-) Forwarding the message to B (= 0.2) </li></ul><ul><li>(-) X4 if A sends 4 messages to B = 2.8 </li></ul><ul><li>(-) Sends Sms offline = 0.5 </li></ul><ul><li>(-) Two interactive ads to A = 0.4 </li></ul><ul><li>(-) A responds to them in a single message = 0.5 </li></ul><ul><li>(-) Miscellaneous cost = 0.3 </li></ul><ul><li>REVENUE </li></ul><ul><li>(+) Four ads in messages forwarded to B = 1.6 </li></ul><ul><li>(+) Interactive ads = 4 </li></ul><ul><li>Net profit = .2 </li></ul><ul><li>Same will be charged from B = 0.4 </li></ul>
  31. 31. Revenue Model with 3 interactive ads <ul><li>COST </li></ul><ul><li>(-) A incur to send sms “online” = 0.5 </li></ul><ul><li>(-) Sending sms to A that b,c,d are online = 0.2 </li></ul><ul><li>(-) A sends sms to B (= 0.5) </li></ul><ul><li>(-) Forwarding the message to B (= 0.2) </li></ul><ul><li>(-) X4 if A sends 4 messages to B = 2.8 </li></ul><ul><li>(-) Sends Sms offline = 0.5 </li></ul><ul><li>(-) Three interactive ads to A = 0.6 </li></ul><ul><li>(-) A responds to them in a single message = 0.5 </li></ul><ul><li>(-) Miscellaneous cost = 0.3 </li></ul><ul><li>REVENUE </li></ul><ul><li>(+) Four ads in messages forwarded to B = 1.6 </li></ul><ul><li>(+) Interactive ads = 6 </li></ul><ul><li>Net profit = 2.2 </li></ul><ul><li>Same will be charged from B = 4.4 </li></ul>
  32. 32. Revenue Model <ul><li>Weighing average of 1,2,3,4 interactive ads can be taken to increase revenue </li></ul><ul><li>For example sending a customer 5 interactive ads once, 2 interactive ads twice, one each of 3 and 4 during a customer use of 10 sms can yield good profits and the customer will feel that ads they get are minimal </li></ul>
  33. 33. Free customized SMS alerts A Sends sms Alerts on: to our number Our number 9987989556 Sends Business, news, jokes, quizes etc A has opted for Sends sms Alerts off: to our number Stop sending alerts to A and recharge A’s account +Ads attached in sms - Cost of sending sms to A +(Ads sent to A) -(Cost incurred in recharging A’s Account) Revenue Stream + Revenue - Cost Incurred 1 2 3 4
  34. 34. Revenue Model <ul><li>COST </li></ul><ul><li>(-) A sends us a sms Alerts ON = 0.5 </li></ul><ul><li>(-) Alerts sent to A minimum 7 = 1.4 </li></ul><ul><li>(-) A sends us a sms Alerts OFF = 0.5 </li></ul><ul><li>(-) Miscellaneous cost = 0.3 </li></ul><ul><li>(+) Ads attached in alerts = 0.4X7 = 2.8 </li></ul><ul><li>Net profit = .1/user </li></ul>
  35. 35. Free sms from gmail A Our email Our number 9987989556 ABCD Sends email to [email_address] 9948875457: send me the details about the meeting Separates number and first 148 characters of message Sms message to 9948875457 Email that message is delivered to 9948875457 +Ads attached in sms - Cost of sending sms to A +Ads attached email Revenue Stream + Revenue - Cost Incurred 1 2 3 4
  36. 36. Revenue Model <ul><li>COST </li></ul><ul><li>(-) Sms sent to B = 0.2 </li></ul><ul><li>(-) Miscellaneous costs = 0.3 </li></ul><ul><li>REVENUE </li></ul><ul><li>(+) Ads attached in email = 0.3 </li></ul><ul><li>(+) Ads attached in sms = 0.4 </li></ul><ul><li>Net Profit = 0.4/sms </li></ul>
  37. 37. Revenue Model <ul><li>Major increase in worth of website </li></ul><ul><li>Websites registering web traffic of 10000 click per day worth around $20000 </li></ul><ul><li>Expected worth of website at the end of three year period $ 100000 </li></ul>
  38. 38. Investments Required <ul><li>Rs 1.5m as capital investment (buying SMS packages, promotion) </li></ul><ul><li>Rs 1.5m at the end of 6 months (sms package, promotion, payrolls) </li></ul><ul><li>Rs .5m at the end of 1.5 months </li></ul><ul><li>ROI after 2.5-3 years </li></ul><ul><li>Web portal worth over $100000 </li></ul><ul><li>Net Profit over 5m </li></ul>
  39. 39. Exit opportunities <ul><li>Selling it within 3 years time after establishing it as a strong brand for social networking on mobile </li></ul>

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