Creative content

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Presentation highlighting some of the bespoke content services from the Press Association, aimed at digital marketing agencies.

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  • Hello The purpose of this presentation is: To tell you a bit about The Press Association And how we’re offering our journalistic background As a service for creative agencies I will give you you some background info on this service Tim and James will tell you more about betting & gaming content
  • UK National news agency since 1868 1,000,000 stories + 120,000 new images a year Owned by UK media companies London Headquarters + Offices: Leeds, Howden, India
  • For 130 years, we covered just the news. With the evolution of digital we have had to diversify as a business. We now have 5 different divisions: News agency, TV Listings, Pics and Video, Sports and Meteo group. Specialist image division: archive of 1M notorious images (examples) We are the largest UK Sports content provider Meteo Group weather forecasting is Europe’s largest weather company.
  • …tailor made for any type of platform
  • …tailor made for any type of platform
  • So we are looking to work with agencies as a seamless outsourcing partner, so that our services can form an integral part of a comprehensive campaign, just as content should.
  • 7 million members Breakdown cover, car insurance, driving lessons and car inspections Tailored News Feed: Tailored News Feed journalists: draw on resource of skill and experience of PA motoring team. Whether covering fuel price increase, latest from formula 1, gvt car scrapping scheme, etc RAC receive relevant, targeted compelling content in form of 5 stories p day + image with each story – we have over 7 million images available to clients with 25,000 new ones each week Images cropped to exact requirements of RAC and delivered automatically with each story. SEO: trusted, relevant, tailored high quality content which search engines rely on Very important: unique, tailored content – not duplicated anywhere else Accurate, researched, checked down to the grammar also help with making content/your site trusted. TNF adds dynamic pages to your site: helps search engines regard your site as current Up to date site = trusted, authority site Feeds can be delivered to suit needs, i.e. when viewing figures are high or when users log in, etc Helps position them as one of top authorities on motoring in UK Providing over 65 clients with TNFs, including: Tiscali, PC World, Esure, Confused.com, Yell.com blogs. Target audience: in this case broad but can do a very specific audience
  • Creative content

    1. 1. Creative Content Services
    2. 2. News Agency since 1868 Newswire: 1,000,000 stories a year
    3. 3. We’re not just about news 5 Main Divisions: News Agency Listings Photo & Video Sports Meteo Group
    4. 4. Creative Content services Slide 7 PR Brand Engagement Fun Entertainment Information Positioning SEO Depth for your campaign, angled in tone, voice and imagery
    5. 5. Creative Content services Bespoke solutions
    6. 6. Creative Content services Specialist in vast range of subject matters
    7. 7. Creative Content services Key USP: Content production and Outsourcing
    8. 8. Creative Content services Reputation as trusted content creator “ Without your help, the public would be uninformed…”
    9. 9. Creative Content services Delivered multi-platform Digital Social Mobile Print Broadcast Slide 7
    10. 10. Positioning We work to your brief, as your seamless production partner.
    11. 11. Educate: Travel features + most subjects you can think of!
    12. 12. Brand engagement: Images 120,000 new images every year + 17m in archive across the web, in print, on billboards, planes, from meerkats.. … to KitKats!
    13. 13. Fun: Video Visual media: TNR communications Engaging video and images Provide consultancy to help make best impact Publicity for Rabbids Go Home game launch on Wii: 37,665 hits on YouTube
    14. 14. Inform: Graphics Inform, entertain, drive traffic, increase dwell time and tie in with other content
    15. 15. Entertain: Puzzles with content in line with your campaign (one of largest puzzles suppliers to national and regional media!)
    16. 16. Inspire: Print Players Club Magazine: exclusive to PFA members lifestyle, fashion, travel & sports, through features and photos
    17. 17. Fuel conversations: social <ul><li>Campaign aim : to build an engaged audience in a short space of time </li></ul><ul><li>Subject: UN Climate Change conference </li></ul><ul><li>Campaign length: 5 weeks – behind-the-scene updates + interaction with readers </li></ul>Results: 9,431 highly active fans in 2 weeks . Then to 10,500 fans one week after end of campaign 6,397 interactions - 83 discussions Avg 8 people responding to each post Only 5% of fans hid updates (in spite of 37 updates p/day) Within 1 week , a brand approached the Climate Pool with a sponsorship offer .
    18. 18. Brand engagement: mobile <ul><li>OK Magazine Celebspotting app Aim: </li></ul><ul><li>Going out listings with celebrity angle </li></ul><ul><li>Provided data from arts & events area: </li></ul><ul><li>Gig listings </li></ul><ul><li>Clubs </li></ul><ul><li>Films </li></ul><ul><li>Galleries </li></ul><ul><li>Theatre </li></ul><ul><li>130,000+ listings </li></ul><ul><li>Partnered with Jeanie Media: </li></ul><ul><li>Our data + other providers (TopTable, AA) </li></ul><ul><li>Paid-for app launches this month </li></ul><ul><li>In App store </li></ul>Farzad Jamal, Group Internet Controller at Northern & Shell: “ Press Association data has been integral to delivering the OK! Celebspotter App.   We can’t wait to see the consumer reaction after the launch”.
    19. 19. Inform and engage: digital <ul><li>Tailored News Feed for the RAC </li></ul><ul><li>33,381 visits </li></ul><ul><li>11,003 landing via the tailored news feed page </li></ul>
    20. 20. Thank you

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