Sporting numbers - London Business School BSR

Ball park figuresThe average Major League Baseballfranchise is worth $523 million.The most valuable franchise is theNew York Yankees, worth $1.7 billion.Source: Forbes.com BUSINESS STRATEGY REVIEW 1

“Business can learn from sport,sport has a huge amount to learnfrom business.”Sir Clive Woodward, Director of Sport,British Olympic AssociationSource: Financial Times 26 November 2011 BUSINESS STRATEGY REVIEW 2

Largest football transfer feesCristiano Ronaldo 2009 Manchester United to Real Madrid £80 millionZlatan Ibrahimovic 2009 Internazionale to Barcelona £59 millionKaka 2009 Milan to Real Madrid £56 millionZinedine Zidane 2001 Juventus to Real Madrid £53 millionFernando Torres 2011 Liverpool to Chelsea £50 millionSource: Wikipedia BUSINESS STRATEGY REVIEW 3

“An Olympic year can, and does, transform the financial health of the advertising industry.” Sir Martin Sorrell, CEO, WPP Source: Olympic Turnaround, Michael PayneBUSINESS STRATEGY REVIEW 4

Olympic incomeFor the period 2005 to 2008 and the Beijing Olympic Games, the OlympicMovement received income (in millions of dollars) from five sources:Broadcast 2,570Sponsorship programme 866Domestic sponsorship 1,555Ticketing 274Licensing 185Total 5,450Source: Olympic Marketing Factfile 2011, International Olympic CommitteeBUSINESS STRATEGY REVIEW 5

Eyes to the screenBroadcast revenue to Olympic Organising Committees(millions of dollars):1992 Barcelona 4411996 Atlanta 5462000 Sydney 7972004 Athens 7332008 Beijing 851Source: Olympic Marketing Factfile 2011, International Olympic CommitteeBUSINESS STRATEGY REVIEW 6

The combined revenues of thetop 20 financially successfulfootball clubs total 4.3 billion Euros.Source: Deloitte Football Money League 2011 BUSINESS STRATEGY REVIEW 7

Just not cricket The Indian Premier League (IPL) has caused a financial revolution in the previously sedate world of cricket. The IPL can be viewed live on You Tube and, just four years in, has a brand value estimated at $4.1 billion. Its top franchise is the Chennai Super Kings (worth $79.13 million). Source: The Economic TimesBUSINESS STRATEGY REVIEW 8

Top Ten Football Clubs by Revenue(million euros)Real Madrid 438.6 Chelsea 255.9Barcelona 398.1 AC Milan 235.8Manchester United 349.8 Liverpool 225.3Bayern Munich 323.0 Internazionale 224.8Arsenal 274.1 Juventus 205.0Source: Deloitte Football Money League 2011BUSINESS STRATEGY REVIEW 9

This report was part of Business Strategy Review,Volume 23 Issue 1 - 2012Visit the website www.london.edu/bsr BUSINESS STRATEGY REVIEW 10

Sporting numbers - London Business School BSR

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