Crossing Boundaries: Strategies for Growth for Emerging Markets

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Rajesh Chandy, Professor of Marketing, presented different strategies for entering emerging markets at London Business School's flagship event, the Global Leadership Summit. …

Rajesh Chandy, Professor of Marketing, presented different strategies for entering emerging markets at London Business School's flagship event, the Global Leadership Summit.

Learn more about what happened at #2014GLS: http://bit.ly/1tI2kNn
Learn more about the Global Leadership Summit: http://gls.london.edu

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  • 1. www.london.edu Title of the presentation Sub title Crossing Boundaries: Strategies for Growth in Emerging Markets Rajesh K. Chandy Professor of Marketing Tony and Maureen Wheeler Chair in Entrepreneurship Academic Director, Deloitte Institute of Innovation and Entrepreneurship Faculty Director, Market Driving Strategies
  • 2. www.london.edu Title of the presentation Sub titleWhich country was the largest economy in the world in 1820?
  • 3. www.london.edu Title of the presentation Sub title Number of employers our: • Grandparents had: 1-2 Source: Maddison 2001; World Bank 2013
  • 4. www.london.edu Title of the presentation Sub title• Grandparents had: 1-2 • Parents had: 3-4 Economic History 0 5 10 15 20 25 30 35 40 Share of World GDP (%) USA W Europe India China Source: Maddison 2001; World Bank 2013 Economic History
  • 5. www.london.edu Title of the presentation Sub title
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  • 10. www.london.edu Title of the presentation Sub title1.3%
  • 11. www.london.edu Title of the presentation Sub title Growth rates So Gen Z will have 32??! 1600- 1700 1700- 1820 1820 - 1870 1870- 1913 1913 - 1960 1960 - 2001 United Kingdom .2% .3% 1.3% 1.0% 1.2% 2.1% United States .7% 1.3% 1.8% 1.5% 2.3% Japan .1% .1% .2% 1.5% 2.2% 4.0% Sources: Angus Maddison; World Bank; Easterly
  • 12. www.london.edu Title of the presentation Sub title GDP Growth Rates: 1600-2001 • Grandparents had: 1-2 • Parents had: 3-4 • Gen X will have: 7-8 • Gen Y will have: 15-16 So Gen Z will have 32??! Source: Angus Maddison; World Bank; Easterly
  • 13. www.london.edu Title of the presentation Sub title• Grandparents had: 1-2 • Parents had: 3-4 • Gen X will have: 7-8 • Gen Y will have: 15-16 Source: McKinsey Global Institute
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  • 18. www.london.edu Title of the presentation Sub title 2014 Projected GDP Growth • 11+ years: 5% • 6-10 years • 3-5 years • 1-2 years
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  • 24. www.london.edu Title of the presentation Sub title Websites accessed by country: US & Europe Source: Alexa
  • 25. www.london.edu Title of the presentation Sub title Websites accessed by country: BRIC+ Source: Alexa
  • 26. www.london.edu Title of the presentation Sub title Websites accessed by country: MENA Source: Alexa
  • 27. www.london.edu Title of the presentation Sub title Websites accessed by country: Sub‐Saharan Africa Source: Alexa
  • 28. www.london.edu Title of the presentation Sub titleSo what?
  • 29. www.london.edu Title of the presentation Sub title Total Exports As a % of World GDP Source: Global Connectedness Index 2012
  • 30. www.london.edu Title of the presentation Sub title Foreign Direct Investment as a % of GDP Source: Global Connectedness Index 2012
  • 31. www.london.edu Title of the presentation Sub title
  • 32. www.london.edu Title of the presentation Sub title Management Technology Trade
  • 33. www.london.edu Title of the presentation Sub title
  • 34. www.london.edu Title of the presentation Sub title
  • 35. www.london.edu Title of the presentation Sub title
  • 36. www.london.edu Title of the presentation Sub title Detecting the wind Designing, building, and improving the ship (or plane!) Deploying shipping to drive commerce Catching the winds
  • 37. www.london.edu Title of the presentation Sub title
  • 38. www.london.edu Title of the presentation Sub title Nick Hughes SEMBA 2001
  • 39. www.london.edu Title of the presentation Sub title
  • 40. www.london.edu Title of the presentation Sub title
  • 41. www.london.edu Title of the presentation Sub title M-PESA
  • 42. www.london.edu Title of the presentation Sub title
  • 43. www.london.edu Title of the presentation Sub title Meeting with CMO: 2002 Nick HughesChief Marketing Officer
  • 44. www.london.edu Title of the presentation Sub title Yes, but… Nick HughesChief Marketing Officer
  • 45. www.london.edu Title of the presentation Sub title What happened
  • 46. www.london.edu Title of the presentation Sub title Pilot Telco Microfinance NGO
  • 47. www.london.edu Title of the presentation Sub title Discovery, Rollout Telco
  • 48. www.london.edu Title of the presentation Sub title
  • 49. www.london.edu Title of the presentation Sub title
  • 50. www.london.edu Title of the presentation Sub title The many faces of innovation • Product Innovation • Process Innovation • Platform Innovation • Business Model Innovation - Path to Profits
  • 51. www.london.edu Title of the presentation Sub title
  • 52. www.london.edu Title of the presentation Sub title Boundaries of the Mind • Between industry contexts • Between technology contexts • Between geographic contexts
  • 53. www.london.edu Title of the presentation Sub title Concept Arbitrage: Carrying Concepts across Context Across industry contexts Across technology contexts Across geography contexts
  • 54. www.london.edu Title of the presentation Sub title Concept Arbitrage: Carrying Concepts across Context
  • 55. www.london.edu Title of the presentation Sub title Crossing Boundaries: Some Lessons Boundaries in the mind How do you define what you do? The importance of offshoots Will you grow and sustain them? Managing convergence How good is your peripheral vision? Discovery oriented planning How well do you manage strategic reversals? Paths to profits Will you discover new business models? The future is already here Will you notice?
  • 56. www.london.edu Title of the presentation Sub titleBe the change you want to see in the world