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Crossing Boundaries:
Strategies for Growth in Emerging Markets
Rajesh K...
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1820?
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Growth rates
So Gen Z will have 32??!
1600-
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1870...
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GDP Growth Rates: 1600-2001
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Sub title• Grandparents had: 1-2
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• Gen X will have: 7-8
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2014 Projected GDP Growth
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• 6-10 years
• 3-5 years
• 1-...
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Websites accessed by country: US & Europe
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Websites accessed by country: BRIC+
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Websites accessed by country: MENA
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Websites accessed by country: Sub‐Saharan Africa
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Total Exports As a % of World GDP
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Foreign Direct Investment as a % of GDP
Source: Global Connectedness In...
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Management
Technology Trade
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Detecting the wind
Designing, building, and improving the ship (or plan...
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Nick Hughes SEMBA 2001
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M-PESA
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Meeting with CMO: 2002
Nick HughesChief Marketing Officer
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Yes, but…
Nick HughesChief Marketing Officer
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What happened
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Pilot
Telco
Microfinance NGO
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Discovery, Rollout
Telco
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The many faces of innovation
• Product Innovation
• Process Innovation
...
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Boundaries of the Mind
• Between industry contexts
• Between technology...
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Concept Arbitrage:
Carrying Concepts across Context
Across industry con...
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Concept Arbitrage:
Carrying Concepts across Context
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Crossing Boundaries:
Some Lessons
Boundaries in the mind
How do you def...
www.london.edu
Title of the
presentation
Sub titleBe the change you
want to see in the world
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Crossing Boundaries: Strategies for Growth for Emerging Markets

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Rajesh Chandy, Professor of Marketing, presented different strategies for entering emerging markets at London Business School's flagship event, the Global Leadership Summit.

Learn more about what happened at #2014GLS: http://bit.ly/1tI2kNn
Learn more about the Global Leadership Summit: http://gls.london.edu

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  1. 1. www.london.edu Title of the presentation Sub title Crossing Boundaries: Strategies for Growth in Emerging Markets Rajesh K. Chandy Professor of Marketing Tony and Maureen Wheeler Chair in Entrepreneurship Academic Director, Deloitte Institute of Innovation and Entrepreneurship Faculty Director, Market Driving Strategies
  2. 2. www.london.edu Title of the presentation Sub titleWhich country was the largest economy in the world in 1820?
  3. 3. www.london.edu Title of the presentation Sub title Number of employers our: • Grandparents had: 1-2 Source: Maddison 2001; World Bank 2013
  4. 4. www.london.edu Title of the presentation Sub title• Grandparents had: 1-2 • Parents had: 3-4 Economic History 0 5 10 15 20 25 30 35 40 Share of World GDP (%) USA W Europe India China Source: Maddison 2001; World Bank 2013 Economic History
  5. 5. www.london.edu Title of the presentation Sub title
  6. 6. www.london.edu Title of the presentation Sub title
  7. 7. www.london.edu Title of the presentation Sub title
  8. 8. www.london.edu Title of the presentation Sub title
  9. 9. www.london.edu Title of the presentation Sub title
  10. 10. www.london.edu Title of the presentation Sub title1.3%
  11. 11. www.london.edu Title of the presentation Sub title Growth rates So Gen Z will have 32??! 1600- 1700 1700- 1820 1820 - 1870 1870- 1913 1913 - 1960 1960 - 2001 United Kingdom .2% .3% 1.3% 1.0% 1.2% 2.1% United States .7% 1.3% 1.8% 1.5% 2.3% Japan .1% .1% .2% 1.5% 2.2% 4.0% Sources: Angus Maddison; World Bank; Easterly
  12. 12. www.london.edu Title of the presentation Sub title GDP Growth Rates: 1600-2001 • Grandparents had: 1-2 • Parents had: 3-4 • Gen X will have: 7-8 • Gen Y will have: 15-16 So Gen Z will have 32??! Source: Angus Maddison; World Bank; Easterly
  13. 13. www.london.edu Title of the presentation Sub title• Grandparents had: 1-2 • Parents had: 3-4 • Gen X will have: 7-8 • Gen Y will have: 15-16 Source: McKinsey Global Institute
  14. 14. www.london.edu Title of the presentation Sub title
  15. 15. www.london.edu Title of the presentation Sub title
  16. 16. www.london.edu Title of the presentation Sub title
  17. 17. www.london.edu Title of the presentation Sub title
  18. 18. www.london.edu Title of the presentation Sub title 2014 Projected GDP Growth • 11+ years: 5% • 6-10 years • 3-5 years • 1-2 years
  19. 19. www.london.edu Title of the presentation Sub title
  20. 20. www.london.edu Title of the presentation Sub title
  21. 21. www.london.edu Title of the presentation Sub title
  22. 22. www.london.edu Title of the presentation Sub title
  23. 23. www.london.edu Title of the presentation Sub title
  24. 24. www.london.edu Title of the presentation Sub title Websites accessed by country: US & Europe Source: Alexa
  25. 25. www.london.edu Title of the presentation Sub title Websites accessed by country: BRIC+ Source: Alexa
  26. 26. www.london.edu Title of the presentation Sub title Websites accessed by country: MENA Source: Alexa
  27. 27. www.london.edu Title of the presentation Sub title Websites accessed by country: Sub‐Saharan Africa Source: Alexa
  28. 28. www.london.edu Title of the presentation Sub titleSo what?
  29. 29. www.london.edu Title of the presentation Sub title Total Exports As a % of World GDP Source: Global Connectedness Index 2012
  30. 30. www.london.edu Title of the presentation Sub title Foreign Direct Investment as a % of GDP Source: Global Connectedness Index 2012
  31. 31. www.london.edu Title of the presentation Sub title
  32. 32. www.london.edu Title of the presentation Sub title Management Technology Trade
  33. 33. www.london.edu Title of the presentation Sub title
  34. 34. www.london.edu Title of the presentation Sub title
  35. 35. www.london.edu Title of the presentation Sub title
  36. 36. www.london.edu Title of the presentation Sub title Detecting the wind Designing, building, and improving the ship (or plane!) Deploying shipping to drive commerce Catching the winds
  37. 37. www.london.edu Title of the presentation Sub title
  38. 38. www.london.edu Title of the presentation Sub title Nick Hughes SEMBA 2001
  39. 39. www.london.edu Title of the presentation Sub title
  40. 40. www.london.edu Title of the presentation Sub title
  41. 41. www.london.edu Title of the presentation Sub title M-PESA
  42. 42. www.london.edu Title of the presentation Sub title
  43. 43. www.london.edu Title of the presentation Sub title Meeting with CMO: 2002 Nick HughesChief Marketing Officer
  44. 44. www.london.edu Title of the presentation Sub title Yes, but… Nick HughesChief Marketing Officer
  45. 45. www.london.edu Title of the presentation Sub title What happened
  46. 46. www.london.edu Title of the presentation Sub title Pilot Telco Microfinance NGO
  47. 47. www.london.edu Title of the presentation Sub title Discovery, Rollout Telco
  48. 48. www.london.edu Title of the presentation Sub title
  49. 49. www.london.edu Title of the presentation Sub title
  50. 50. www.london.edu Title of the presentation Sub title The many faces of innovation • Product Innovation • Process Innovation • Platform Innovation • Business Model Innovation - Path to Profits
  51. 51. www.london.edu Title of the presentation Sub title
  52. 52. www.london.edu Title of the presentation Sub title Boundaries of the Mind • Between industry contexts • Between technology contexts • Between geographic contexts
  53. 53. www.london.edu Title of the presentation Sub title Concept Arbitrage: Carrying Concepts across Context Across industry contexts Across technology contexts Across geography contexts
  54. 54. www.london.edu Title of the presentation Sub title Concept Arbitrage: Carrying Concepts across Context
  55. 55. www.london.edu Title of the presentation Sub title Crossing Boundaries: Some Lessons Boundaries in the mind How do you define what you do? The importance of offshoots Will you grow and sustain them? Managing convergence How good is your peripheral vision? Discovery oriented planning How well do you manage strategic reversals? Paths to profits Will you discover new business models? The future is already here Will you notice?
  56. 56. www.london.edu Title of the presentation Sub titleBe the change you want to see in the world
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