M READINGBookshelves and ebook libraries increasinglyfeature new thoughts and fears on mobilecommunication. Business Strat...
BUSINESS STRATEGY REVIEW 1The Mobile Wave: How Mobile Intelligence Will ChangeEverythingMichael SaylorMIT-educated Michael...
BUSINESS STRATEGY REVIEW 2Digital India: Understanding Information,Communication and Social ChangePradip Ninan ThomasThoma...
BUSINESS STRATEGY REVIEW 3The Third Screen: Marketing to Your Customersin a World Gone MobileChuck MartinThe author is the...
BUSINESS STRATEGY REVIEW 4The Little Data Book on Information andCommunication Technology 2012(World Development Indicator...
BUSINESS STRATEGY REVIEW 5Moving Data: The iPhone and the Future of MediaPelle SnickarsHead of research at the National Li...
BUSINESS STRATEGY REVIEW 6Mobile Interface Theory: Embodied Space andLocative MediaJason FarmanFarman believes that mobile...
BUSINESS STRATEGY REVIEW 7MHealth in Practice: Mobile Technology for HealthPromotion in the Developing WorldJonathan Donne...
BUSINESS STRATEGY REVIEW 8Mobile Communication and Greater China(Routledge Research on Social Work, Social Policyand Socia...
BUSINESS STRATEGY REVIEW 9M Reading was part of the M World special report inBusiness Strategy Review, Volume 24 Issue 1 –...
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M-reading by Business Strategy Review

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Bookshelves and ebook libraries increasingly feature new thoughts and fears on mobile communication. BSR presents its recommended e-reading.

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M-reading by Business Strategy Review

  1. 1. M READINGBookshelves and ebook libraries increasinglyfeature new thoughts and fears on mobilecommunication. Business Strategy Reviewpresents its recommended e-reading.© Copyright 2013 London Business School
  2. 2. BUSINESS STRATEGY REVIEW 1The Mobile Wave: How Mobile Intelligence Will ChangeEverythingMichael SaylorMIT-educated Michael Saylor boldly tackles mobile technology from a futuristic and globalperspective. Communication, he says, will include everything: not only humans but also cars, banks,homes, pets and even fruit will be talking back. Fear not, says Saylor, the ‘mobile wave’ is abenevolent force that will wash over and improve every aspect of life as we now know it. Beginningwith computers, and continuing with one-word-titled chapters on paper, entertainment, wallet, socialnetworking, medicine, education, the developing world and, finally, the new world, he outlines how theglobal community will become even more interconnected. He predicts that by 2015 there will be over4.5 billion mobile devices in use and asserts that firms should harness this force to grow their brandand build their businesses. But, he warns, if you hesitate to capture this transformative power,someone else is likely to step in and use it to destroy your brand. Don’t expect MIT-level languagehere: Saylor’s style is accessible and energised.281 pages, CDS Books, 2012
  3. 3. BUSINESS STRATEGY REVIEW 2Digital India: Understanding Information,Communication and Social ChangePradip Ninan ThomasThomas challenges the assumption that mobile technology levels the economic playing fieldfor the majority of Indians. Rather, he says that most of the benefits of the informationrevolution have profited the already privileged. Drawing from his experience in studying areassuch as Hyderabad (also known as Cyberabad, an area filled with software developers,banks and business schools), he explores the second-tier economy. This so-calledillegitimate economy is feeding off the dominant economy by pirating digital resources; yetthis sector is credited with contributing to the growth of the Indian GDP at a rate of ten percent per year over the course of two decades. Thomas points out that digital pirates shouldbe considered innovators who are actually creating opportunities for marginalisedpopulations to participate in the new economy.228 pages, Sage Publications, 2012
  4. 4. BUSINESS STRATEGY REVIEW 3The Third Screen: Marketing to Your Customersin a World Gone MobileChuck MartinThe author is the CEO of the Mobile Future Institute and a former Vice President of IBM,where he ran a division responsible for business strategy solutions in the media industry.Here he takes a long view and foresees a new type of consumer. In 2012, he says,shopping is m-commerce (mobile commerce), and the new target customer is an‘untethered’ customer. This new paradigm for retailers represents a fundamental shift inthe buying process. Martin drew from his contacts in the publishing world as a New YorkTimes bestselling business author and interviewed over 1,000 executives in the mobiletechnology industry to provide an old vs. new perspective. This is primarily a how-toguide for developing mobile promotions.256 pages, Nicholas Brealey Publishing, 2011
  5. 5. BUSINESS STRATEGY REVIEW 4The Little Data Book on Information andCommunication Technology 2012(World Development Indicators)This reference work offers up-to-date statistical information on 213 economies based onkey indicators of access, quality, affordability, efficiency, sustainability and applications.252 pages, World Bank Publications, 2012
  6. 6. BUSINESS STRATEGY REVIEW 5Moving Data: The iPhone and the Future of MediaPelle SnickarsHead of research at the National Library of Sweden, Snickars has assembled a collection ofessays on how the iPhone has become the embodiment of, as some have called it, a‘disruptive technology’. In this work, scholars, researchers, critics and media punditschronicle the meteoric rise of the iPhone and tell how this gadget has changed our lifestyleswith its pleasure-inducing touch technology, apps, trail of consumption, creativepossibilities, sharing habits and privacy issues. The essays consider how user-ledinnovations and collaborations are changing the study of the media.352 pages, Columbia University Press, 2012
  7. 7. BUSINESS STRATEGY REVIEW 6Mobile Interface Theory: Embodied Space andLocative MediaJason FarmanFarman believes that mobile technologies are creating a new sense of self in a world in whichtime and space no longer constrain our daily lives. An Assistant Professor at the University ofMaryland, Farman researches embodied space in the digital age. Our familiar modes ofcommunication are changing in response to the notion of physical space and virtual spacecolliding with the aid of mobile devices. The author explores the ramifications of having theinternet right in our pockets.184 pages. Routledge, 2012
  8. 8. BUSINESS STRATEGY REVIEW 7MHealth in Practice: Mobile Technology for HealthPromotion in the Developing WorldJonathan Donner and Patricia Mechael (Editors)In an effort to promote and share rigorous research for better informed policy and investment,Donner and Mechael have compiled essays by researchers and practitioners to identify best mobiletechnology practices to promote healthy behaviours (and reduce unhealthy ones) in areas withlimited resources, especially developing countries. One issue the book explores is what on-locationtreatment options and recommendations actually work. The practitioners discuss what they havelearned from decades of real-world experience.256 pages, Bloomsbury Academic, 2012
  9. 9. BUSINESS STRATEGY REVIEW 8Mobile Communication and Greater China(Routledge Research on Social Work, Social Policyand Social Development in Greater China)Rodney Wai-chi Chu, Leopoldina Fortunati, Pui-Lam Law and Shanhua Yang (Editors)This book explores the phenomenon called the ‘the great mobile revolution’ now taking placein China. Few countries have experienced such a profound transformational shock in such ashort time, as China is simultaneously embracing industrialisation and cyberisation. How doesthis rapid compression of advances change social relations? In particular, the authors ask if theChinese use their cell phones differently from Western users. The editors note that the blurringof public and private domains troubling many in the West do not bother the Chinese, becausesituation-specific and relationship-specific differentiation is a part of their culture. EditorFortunati provides a historic overview beginning with the emergence of cell phones in the1980s to the present globalisation of human society.248 pages, Routledge, 2012
  10. 10. BUSINESS STRATEGY REVIEW 9M Reading was part of the M World special report inBusiness Strategy Review, Volume 24 Issue 1 – 2013For more information, visit london.edu/bsr
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