John Mullins, Associate Professor of Management Practice in Marketing and Entrepreneurship, presents a toolkit for assessing and shaping market opportunities and a better way for entrepreneurs to assess the adequacy of what they bring to the table as
individuals and as a team. These seven domains address the central elements in the assessment of any market opportunity.
This was first published in Business Strategy Review, Volume 25, Issue 2 - 2014. Subscribe today to receive your quarterly copy delivered to your home or work place. http://bit.ly/BSR-subscribe
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