Imagine london the event legacy of the olympic games4Presentation Transcript
THE LEGACY OF LONDON’S OLYMPIC GAMES
LONDON 2012 IN NUMBERSIN NUMBERS • 204 Olympic and 164 Paralympic teams • 10,490 Olympic and 4,200 Paralympic athletes • 20,000 media from over 200 countries • 70,000 volunteers • 200,000 Games-time workforce • 11 million tickets • 170+ venues • 26 Olympic and 20 paralympic sports • Over 800 events leading to medals
A SUMMER LIKE NO OTHER LOOK AND CELEBRATIONS PROGRAMMEBRINGING • Cultural OlympiadTHE CITY • The London 2012 FestivalTO LIFE • BT London Live programme • Live music, coverage on giant screens, ‘have a go’ sports zones • Olympic Torch Relay • Discovery trails • Dressing and animating the City
NOC HOSPITALITY HOUSES BRAND ACTIVATIONSAustria House Czech House Qatar HouseCasa Brasil Casa Italia Holland House
POP UP SPACES Forman’s Riviera House of Nations- Tower ofLondon The Retreat - At the Brewery
Why London? Why Now? How? How?
WHY LONDON Diverse choice Value for Money Access More than 1,000 event venues London effect More than125,000 bedrooms
THE OLYMPICS: A SHOWCASEA SHOWCASE PEOPLE • The experience & skillset of our event industry • On time, on budget, on spec: A global success • Volunteering culture • A TRUE city wide operations group • London’s skills in welcoming visitors to the city PLACES AND PRODUCT • London can adapt its landscape and offer • London now offers over 125,000 hotel rooms • Retail • Attractions • Regeneration • £6.5 billion transport upgrade PERCEPTIONS • London delivered the BIGGEST event in the world • Showcased the city to a global audience of over 5 billion • Increased the city’s desirability as an events location
OLYMPIC LONDON Queen Elizabeth Olympic Park• Events spaces and waterways, • Queen Elizabeth Olympic Park hosting a range of cultural and Gateway with Aquatics Centre, pop- community events up restaurants, bars and other attractions• Up to 1 million visitors per year to the ArcelorMittal Orbit ArcelorMittal Orbit The Stadium Aquatics South Park Centre Outdoor Event Spaces Hub Mixed-use Arena
OLYMPIC LONDON Queen Elizabeth Olympic Park• 560 ACRE SITE• 15 OUTDOOR EVENT SPACES• 5 WORLD-CLASS SPORTING VENUES• OVER 1,000 HOTEL ROOMS WITHIN SHORT WALK• 195 TRAINS PER HOUR FROM 9 OVERGROUND AND TUBE LINKS• 15 MINUTES TO THE CITY, CANARY WHARF AND EXCEL• 7 MINUTES TO ST PANCRAS INTERNATIONAL• 1 HOUR TO LONDON HEATHROW AIRPORT
NEW LONDON SOUTH PARK HUBEXPERIENCESYOU SHOULD Area: 170 m2 flexible spaceKNOW ABOUT Capacity: 150 for dinner or drinks Available: Spring 2014 Ideal for: •intimate events with a creative feel •Drinks reception on the roof terrace overlooking the South Park •Private concert in the gardens
NEW LONDON MULTI-USE ARENAEXPERIENCESYOU SHOULD Area: 2,743m2KNOW ABOUT Capacity: 7,500 conference 2,000 Gala dinners Available: Summer 2013 The first venue to open. Ideal for: •Tournaments •Trade shows •Conferences •Gala dinner •Concerts
NEW LONDON AQUATICS CENTREEXPERIENCESYOU SHOULD Area:KNOW ABOUT 2 x 50m swimming pool 1 X 25m diving pool Capacity: 2,500 seated 500 poolside dining Available: Spring 2014 Moveable floors create a dry space Ideal for: •Gala dinners •Team building
NEW LONDON ARCELORMITTAL ORBITEXPERIENCESYOU SHOULD Area:KNOW ABOUT 270m2 upper platform 190m2 lower platform Capacity: 300 across two levels Available: Spring 2014 UK’s tallest sculpture Ideal for: •Intimate yet impactful events •Drinks receptions •Fine dining •Press launches
THE WIDER NEW & IMPROVED LONDON OFFER Westfield Stratford ME Hotel BULGARI Aloft Emirates Cable Car O2 Arena Roof Walkway WESTFIELD STRATFORD •A £1.4 billion project •Europe’s largest urban shopping mall with cinemas, restaurants, a casino and one million visitors a week
THE WIDER NEW & IMPROVED LONDON OFFER Westfield Stratford ME Hotel BULGARI Aloft Emirates Cable Car O2 Arena Roof Walkway O2 ARENA ROOF WALKWAY •Exhilarating experience walking across the roof of the iconic O2 •360° views of London and its many landmarks
THE WIDER NEW & IMPROVED LONDON OFFER Westfield Stratford ME Hotel BULGARI Aloft Emirates Cable Car O2 Arena Roof Walkway THE EMIRATES AIR LINE CABLE CAR •A new and unique London experience •Crossing the Thames to connect Greenwich Peninsula and the Royal Docks in just five minutes.
THE WIDER NEW & IMPROVED LONDON OFFER Westfield Stratford ME Hotel BULGARI Aloft Emirates Cable Car O2 Arena Roof Walkway ME HOTEL •Splendid location on the Strand with easy access to Covent Garden and Trafalgar Square. •Roof terrace with stunning views over London •Over 140 bedrooms
THE WIDER NEW & IMPROVED LONDON OFFER Westfield Stratford ME Hotel BULGARI Aloft Emirates Cable Car O2 Arena Roof Walkway BULGARI LONDON •All-new five-star hotel •Enviable location in the heart of Knightsbridge •Entire floor dedicated to high- quality events, including Ballroom to seat 160 •85 bedrooms and suites
THE WIDER NEW & IMPROVED LONDON OFFER Westfield Stratford ME Hotel BULGARI Aloft Emirates Cable Car O2 Arena Roof Walkway ALOFT LONDON EXCEL •The ONLY hotel within London’s International Convention Centre, ExCel •Opened in time for the Olympic Games •Over 250 bedrooms
AND MUCH MORE ….
Why London? Why Now? How? How?
HOW EVENT PLANNERS CAN MAXIMISE ON MAJOR EVENTSMAXIMISE • Use the ‘Olympic effect’ • Take advantage of the media coverage beaming positive city images worldwide • We have seen heightened interest in London since the Games • Use the newly created expertise: • eg 4,000 people have been through a stringent training programme for the Games
HOW EVENT PLANNERS CAN MAXIMISE ON MAJOR EVENTSMAXIMISE • Major events like the Olympics upgrade the city – use it whilst its new: • Transport • Venues • Open spaces • People • During a major event - get in early for corporate hospitality • Brand activations
NEW MAJOR EVENTS COMING TO LONDON 2013 • Annual Cycling Mass Participation event: Queen Elizabeth Olympic Park and across London • ATP Tour Finals: The O2 • Euroleague Basketball Final Four: The O2 • ITU World Triathlon Series Grand Final: Hyde Park • Rugby League World Cup:Wembley Stadium and across England 2015 • EuroHockey Championships: Lee Valley Hockey Centre • ICF Canoe Slalom World Championships: Lee Valley White Water Centre • IRB Rugby World Cup:Twickenham Stadium and other venues across London and England 2017 • IAAF World Athletics Championships: Queen Elizabeth Olympic ParkAnd there are more bids in the pipeline with announcements forthcoming.
OLYMPIC INCENTIVE CASE STUDYARCOR • The aim was to reward Arcor’s top performing sales people withOLYMPIC an incentive programme in London over the Olympics:INCENTIVE • Wembley National StadiumPROGRAMME • 12 private capsules on the EDF Energy London Eye • The O2 to watch the men’s basketball • St Paul’s Cathedral and the Tower of London • Oxford Street, Regent Street and New Bond Street. • Athletics at the Olympic Stadium • Stadium tour of Chelsea Football Club “We always recommend London to our clients because it is a truly magnificent city with a lot of cultural, entertaining and unique activities on offer to incentive groups.” Arcor
Why London? Why Now? How? How?
HOW YOUR EVENT CAN SUCCEEDLONDON & We are the EXPERTSPARTNERS: Knowledge of ALL London venues and hotelsTHE OFFICIALCONVENTIONBUREAU We have the CONNECTIONS We are PROVEN We introduce you to London’s best agencies, We have helped deliver hundreds of successful venues and destination marketing companies conferences and corporate events. (dmcS) and professional conference organisers (PCOs).
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