Imagine your business in london


Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • [EHQ] [WCofB] [Open4biz]This chart is taken from the the World Bank ‘Doing Business Guide 2010’ – and indicatesTotal tax payable by businesses (% of gross profit).It shows how the UK’s (still) offers one of Europe’s most favourable tax regimesFrom April 2011 UK corporation tax will be reduced by 1 point each year until 2014 moving from 28% to 24%, giving Britain the fifth lowest rate in the G20 leading economies. This is a signal that the UK and London are ‘open for business’ and ensures strong political will to maintain economic stability.The UK’s highest corporate rate is the lowest in the G7 (Deloitte) and the UK's highest personal tax band is one of the lowest in the EU (Deloitte)
  • [EHQ] [WCofB]It’s not just large companies that are attracted to LondonThe UK Capital has attracted over three times more European HQ’s than any other European city – well ahead of Amsterdam, Dublin, Paris and genevaGlobal Cities Investment Monitor, launched by the Greater Paris Investment Agency in partnership with KPMG, places London on top as being the most attractive city with the best image for overseas investment among major cities world-wide. Source: Greater Paris Investment Agency, February 2010]
  • [EHQ] [WCofB]And the reason (London has attracted more HQ’s than any other European city) – is because London is Europe’s favourite business location. For twenty years, London has repeatedly been recognised as the best city in which to do business. In the Cushman & Wakefield, European Cities Monitor survey, London was voted ♯1 European city for access to markets, access to qualified staff, on transport links, on telecommunications and on languages spoken. And those are just some of the reasons London is the best location for a European Headquarters
  • Source: Cushman & Wakefield, Spike: http://spike/Document Repository/Cushman Wakefield European Cities Monitor 2011.pdf
  • Source 2011 index: M:\\Strategy\\segmentation and propositions\\FDISource mid 2012 ranking: M:\\Strategy\\segmentation and propositions\\FDIOn Spike: http://spike/Document%20Repository/Global%20Financial%20Centres%20Index%202011%20March%202012.pdfMethodology: - infrastructure competitiveness: evidence drawn from a survey of property and an index of occupancy costs - fairness of environment: drawn form corruption perception index and an opacity indexCompetitiveness factors by main importance: availability of skilled personnel; regulatory environment; access to international markets; access to customers; fair and just business environment; government responsiveness; corporate tax regime; operational costs; access to suppliers of professional services; quality of life; culture & language; quality / availability of commercial property; personal tax regime
  • Note: Official cost of each procedure associated with registeriLondon is one of the most cost-effective cities in the world to establish a business. In London, it takes an average 13 days to set up a business compared to the European average of 32 daysLondon is highly competitive in terms of business costs offering various low cost to competitively priced prime office and warehouse space. Good value property space is also available in central and outer Londonng a firm. Presented as a percentage of income per capita.
  • In comparison globally, it is easier in London to hire and manage staff volumes than in cities like Paris, Shanghai, Dubai or TorontoLondon is third to New York and Singapore in rigidity of employment index, but remains first for ease of doing business
  • The first point about London is the sheer scale of the market opportunity – London is Europe’s largest consumer market, with almost 12 million consumers.London and its surrounding areas constitute the largest urban zone in the EU]
  • The second point is that not only are there a large number of consumer’s in London but they are also wealthy – three time higher than the European average in fact. And by 2025, London will be the fourth richest city in the world.If your business ultimately serves consumers, there is no better location in Europe than London.[Editor’s note: Emphasis on “the fourth richest city in the world by 2025”]
  • Another reason London has attracted so many businesses is the ‘cluster’ effect.London dominates Europe as the global centre of financial services, as the leading location for business services and as the world’s leading creative centre.So whether you need to be close to your customers or need to the support of the world’s leading business services and creative companies, London is the place to come.[Speaker’s note: the sixth Global Financial Centres Index, which tracks the underlying competitiveness of financial centres, has recently re-confirmed London as the number one global financial centre, despite the ongoing volatility in global financial markets.]
  • [EHQ] [WCofB] [Open4biz]In London, its fast and cost effective to set up your business – one of the most cost effective locations in Europe. It takes an average 13 days to set up a business in the UK, compared to the European average of 32 days. (OECD)
  • London-based companies are able to scale their businesses up and down.Compared to other major European locations, London offers the least rigid regulationsand therefore the UK has the most flexible workforce of any large EU economy. Freelancers and contractors comprise approximately one fifth of its workforce (World Bank)]: ‘Rigidity of employment’ measures how difficult it is to hire a new worker, how rigid the restrictions are on expanding/contracting the number of working hours, and how difficult/costly it is to dismiss a worker. 0 to 100 scale. Higher values indicate greater rigidity]
  • [EHQ] [WCofB] [Open4biz]London’s geographic location enables it to overlap with normal office opening hours for other countries across the world that account for 99% of world GDP. (Source: Mastercard Worldwide Centers of Commerce Index 2008.)And of course London is English-speaking - the language of international business.
  • [EHQ] [WCofB] [Talent]The third unique benefit is the scale, diversity and skill levels of London’s workforce
  • [EHQ] [WCofB] [Talent]London offers a highly trained workforce- More than half (53%) of London’s working population is highly qualified, covering senior positions in management, professional and technical occupations, and associate professorships2 –a higher percentage of London’s population have tertiary education than any other major European city and London is home to 2 of the top 5 universities in Europe: University College London and Imperial College. A further 2 of the top 5 are in the UK.[1.9m out of 3.7m; 53%, are highly qualified
  • [EHQ] [WCofB] [Talent]London boasts Europe’s largest regional workforce – 4 million people work in London - more than in Ireland and the Netherlands combined. Of these, 700,000 people commute into London on a daily basis [: Labour Force Survey/GLA Economics, May 2010][: Full screen graphic. Emphasis on ‘home to a workforce of 4.13 million people’]
  • Source: Higher Education Statistics Agency 2010/11
  • Source: HESA, compiled by London & Partners Ltd ( Creative arts & design total: Broadly-based programmes within creative arts & design; Fine art; Design studies; Music; Drama; Dance; Cinematics & photography; CraftsImaginative writing; Others in creative arts & designDef Architecture, building and planning: Broadly-based programmes within architecture, building & planning; Architecture; Building; Landscape design; Planning (urban, rural & regional); Others in architecture, building & planningDef Mass communications & documentation total: Broadly-based programmes within mass communications & documentation; Information services; Publicity studies; Media studies; Publishing; Journalism; Others in mass communications & documentation
  • [EHQ] [WCofB] [Talent]London boasts Europe’s most diverse talent pool40% of London’s 4m strong workforce were born abroad1 For the last 20 years, London has continued to attract international talent, with positive net migration2. [Speaker Note: Sources: 1 LSE London’s Place in the UK Economy 2009 – 2010 2 Office of national statistics]
  • [EHQ] [Connectivity]London’s position as most connected city in Europe – both in terms of transport but also in terms of the internet
  • Cushman & Wakefield, European Cities Monitor, 2011Underground source: TFL, Travel in London, 2010
  • Source: OAG Flight Disk (week of 25th April 2011)Source airport connection time: London & Partners
  • One of Europe’s most wired cities London was recently designated a super-fast broadband city. Rolling out fibre broadband speeds of 330Mbps from spring (from 80mbps). 90% London population will have superfast broadband by 2015. ½m Wi-Fi hotspots (including on transport network). [Speaker’s note: Source: 1 Continental Research, 2006 2 UK Video Games & Consoles Retailing 2008, Verdict, October 2008. 3Digital Britain Interim Report, January 2009. 4. Office of National Statistics]And it’s not just London - The UK is a wired nationSeventy per cent of UK households had access to the internet in 2009 (18.3 million households) 3 and 9.9m households in the UK have a broadband connection1The majority of UK web users have been online for more than eight years.5Almost 90 per cent of the UK population has at least one digital television in their homes. 2Fifty one per cent of UK 12-19 year olds say they keep in touch with friends using social networking websites (versus 29 per cent for rest of world).4UK consumers are the most active digital-content producers in the world, engaging in new media technologies early, inspiring global debates and setting the bedrock for future innovations.[Editor’s note: The UK’s mobile phone network - SS: Offcom data?Mobile infrastructure (GPRS vs GSM) ]
  • [EHQ] [WCofB] [Value]According to the Financial Times, London offers any international business looking at setting up a European headquarters considerably higher quality than any other major European city - almost double the average - whilst other European cities offer marginally lower costs but considerably lower quality.This gives a measure for business return on investment and it is supported by the mood of commerce in London. In a recent study, 90% of international business’ in London were satisfied with London.[Speaker’s note:What is quality?The average cost and quality score is 100 for the locations. The scores are calculated using real data on all the location requirements and cost inputs and is supplied by fDi Intelligence – part of the Financial Times.In terms of the quality index, this consists of datapoints broken down into 5 key areas, which are weighted according to a detailed analysis of the importance of each of these factors to a HQ project as follows: Presence of an Industrial Cluster – 35%Labour Availability and Quality – 25% General Business Environment – 15% Infrastructure and Accessibility – 15% Living Environment – 10%The cost index is calculated based upon 3 main cost factors: Property rental cost Telecoms costs Labour costs]
  • The GFCI 2011 index ranked London the first international centre for wealth management in the world, and the first for government and regulatory environment, and professional services
  • Canary Wharf Group recently announced plans for £2bn expansion and launched EU’s largest fintech accelerator space.
  • [EHQ] [WCofB] [Lifestyle]There is also an important feature of London’s offer – the lifestyle in Europe’s most cosmopolitan city.
  • [EHQ] [WCofB] [Lifestyle]Anyone can feel at home in London. It is extraordinarily diverse, with over 30% of London’s population belonging to ethnic minorities.Multi-culturalLondon is one of the most multi-cultural, cosmopolitan cities in the world, with a long-standing tradition of welcoming international businesses and individualsOver 30 per cent of London’s population (2.2 million people) belong to ethnic minorities34 countries are represented by resident communities of over 10,000 people1Home to over 40 international schools2Food from around 70 different countries and regions is available in London’s many restaurants, including 36 Michelin-starred restaurants3
  • [EHQ] [WCofB] [Lifestyle]Attractions: London has four world heritage sites 4, over 200 museums and galleries, 10 national trust and 10 English Heritage sites, 108 theatres and music halls, 5 world class symphony orchestras and 2 opera houses1World-famous shopping including designer boutiques, open-air markets and some uniquely British retail experiences, such as Harrods, Selfridges, Fortnum & Mason, Hamleys and Liberty’s
  • [EHQ] [WCofB] [Lifestyle]30% of London’s area is made up of green space including 143 parks and gardens
  • No. of IB world schoolsNumber of international Baccalaureate schools - Primary Years Programme (PYP), Middle Years Programme (MYP) and the Diploma Programme (DP)
  • [EHQ] [WCofB] [Lifestyle]London is home to a number of the UK’s leading schools – including the likes of Westminster School which consistently ranks as the UK’s leading school (FT Top 1000 Schools Report 2009) - and can boast over 40 international schools where over 350 languages are spoken, providing incoming families with continuity and quality regarding their children’s education.[Speaker note: Data from the annual census of members of the Independent Schools Council (ISC) shows that of the1,265 schools in the UK membership of the constituent associations of ISC - Greater London is home to 195 schools.]
  • Source: CBRE/Jones Lang LaSalle/GVA/Knight Frank/ CoStar, Q1-Q2 2012
  • Imagine your business in london

    2. 2. THE UK IS OPEN FOR BUSINESS The UK offers one of Europe‟s most favourable tax regimes 3rd lowest city Total tax payable as % of gross profit for tax payable 80 60 40 20 0 Milan Paris Madrid Brussels Dusseldorf Frankfurt Amsterdam London Geneva DublinSource: World Bank Doing Business 2010, fDiIntelligence, from the Financial Times Ltd
    3. 3. UK’S FAVOURABLE AND STABLE TAX REGIME The UK signals strong political will to maintain economic stability and less complexity around taxation. % of gross profit Main rate from 1 April 2011 26% 2012 24% 2013 23% 2014 22% Small companies rate from 1 April 2011 20%
    4. 4. LONDON IS EUROPE’S 1 BUSINESS LOCATION London has attracted three times more European headquarters than any other European city since 2003 Headquarters (Inward FDI) 160 120 80 40 0 London Amsterdam Dublin Paris Geneva Madrid Brussles Dusseldorf Frankfurt MilanSource: fDi Markets ( from theFinancial Times – Q2 2009. Number of Greenfield FDIprojects attracted into the location since 2003
    6. 6. EUROPEAN CITIES MONITOR 2011 Top European Cities to do Best cities for easy access business to markets or customersEuropean City Ranking 2011 European Rank Rank Score Score Change City 2011 2010 2011 2010London 1Paris 2 London 1 1 1.5 1.31 0.19 Paris 2 2 1.09 1.15 -0.06Frankfurt 3 Frankfurt 3 3 0.68 0.74 -0.06Amsterdam 4 Brussels 4 5 0.46 0.49 -0.03Berlin 5 Madrid 5 7 0.45 0.4 0.05Barcelona 6 Berlin 6 9 0.44 0.37 0.07Madrid 7 Amsterdam 7 4 0.42 0.6 -0.18Brussels 8 Hamburg 8 15 0.35 0.31 0.04Munich 9 Munich 9 11 0.34 0.37 -0.03Zurich 10 Milan 10 6 0.33 0.42 -0.09 6
    7. 7. GFCI 11 TOP 5 AREAS OF COMPETITIVENESSRank People Business Market Infrastructure General environment access competiveness1 London London London London London2 New York New York New York New York New York3 Hong Kong Hong Kong Hong Kong Hong Kong Hong Kong4 Singapore Singapore Singapore Singapore Singapore5 Tokyo Seoul Tokyo Tokyo Seoul5 Chicago Chicago Zurich Seoul Tokyo7 Seoul Tokyo Seoul Zurich Chicago8 Shanghai Zurich Chicago Chicago Zurich9 Boston Toronto Shanghai Geneva Toronto10 Zurich Geneva Toronto Frankfurt Shanghai 7
    8. 8. LONDON’S SET UP COSTS Cost of establishing a business (percentage of income per capita) 8 7 6 5 4 3 2 1 0 Tokyo Dubai Frankfurt Shanghai NYC (NY) Paris Singapore London Toronto Source: World Bank Doing Business Guide, fDiIntelligence, from the Financial Times Ltd, 2012
    9. 9. RIGIDITY OF EMPLOYMENT INDEX Rigidity of Employment Index60. 0.0 Paris Frankfurt Shanghai Tokyo Toronto Dubai London Singapore NYC (NY) Source: World Bank Doing Business Guide 2012, fDi Intelligence, from the Financial Times Ltd
    10. 10. COST & QUALITY COMPETIVENESS 160 140 120 100 80 Quality Index Cost Index 60 40 20 0 London Tokyo NYC (NY) Shanghai Paris Singapore Toronto Dubai FrankfurtSource: fDi Intelligence, from the Financial Times Ltd (2012)
    11. 11. TAX LEVELS 70 COMPARED BY 60 LOCATION 50 The UK remains competitive when 40 looking at total tax on profits, compared to 30 locations like New York, cities in Germany 20 or Paris 10 0 Profit tax (%) Labor tax and contributions (%) Other taxes (%)Source: Ease of Doing Business 2012
    13. 13. ACCESS TO ALMOST 12 MILLION CONSUMERSSource: 1 Eurostat regional statistics, 2009
    14. 14. 4 TH RICHEST CITY IN THE WORLD BY 2025Source: 1 Eurostat regional statistics, 2009
    16. 16. LONDON IS ONE OF THE MOST COST- EFFECTIVE CITIES IN EUROPE TO ESTABLISH A BUSINESS Cost of establishing a business 20 Lower set up cost compared to other European cities 15 10 5 0 Milan Madrid Amsterdam Dusseldorf Frankfurt Brussels Geneva Paris London DublinSource: World Bank Doing Business Guide2010, fDi Intelligence, from the Financial Times Ltd.
    17. 17. LONDON OFFERS ONE OF EUROPE’S MOST FLEXIBLE LABOUR MARKETS Low rigidity of Rigidity of Employment employment in London 60 50 40 30 20 10 0 Madrid Paris Dusseldorf Frankfurt Amsterdam Milan Brussels Geneva Dublin LondonSource: World Bank Doing Business 2010, fDiIntelligence, from the Financial Times Ltd
    20. 20. LONDON HAS A HIGHLY- SKILLED WORKFORCE More than half (53%) of London‟s working population are highly qualified2 % of population with tertiary education 60 50 40 30 20 10 0 London Brussels Amsterdam Paris Geneva Madrid Frankfurt Dusseldorf Milan DublinSource: 1. Urban Audit; National Statistics, fDiIntelligence from the Financial Times Ltd. 2 ONS, 2007-2008
    22. 22. LONDON’S TALENT POOL With a working population of 3.6 million 2012 2011 and a further 4 million in the surrounding Institution name region, London has the resources to ranking ranking Massachusetts Institute of supply a highly educated and 1 3 Technology (MIT) experienced workforce London employs 24% of all GB employee 2 1 University of Cambridge jobs in computer and related activities 3 2 Harvard University and 22% of all GB telecommunications employee jobs UCL (University College 4 7 118,000 people are employed in the London) Computer Software and Applications 5 5 University of Oxford industry in London, increasing to 161,700 6 6 Imperial College London people when including those employed in the telecommunications industry 7 4 Yale University Furthermore, London is the leading UK destination for overseas 8 8 University of Chicago talent, accounting for 25% of all overseas 9 13 Princeton University students in the UK – and London‟s universities work closely with the business California Institute of 10 12 community to ensure delivery of the Technology (Caltech) talent needed Source: QS World University Rankings 2012/13 2 out of the top 10 universities worldwide are London-based
    23. 23. DOMESTIC & Business & administrative studies INTERNATIONAL Subjects allied to medicine GRADUATES IN LONDON Creative arts & design IN 2010/11 Social studies  London boasts access to some of Education the best graduate talents in the world, with more top world ranking Biological sciences universities and leading edge Engineering & technology creative courses than any other city. Creative arts & design, Computer science architecture, building & planning, Law and Mass communications are the second most popular subjects Medicine & dentistry studied, following business, with Languages 25,650 graduates Mass communications &…  Creative arts and design represent accounts for over Architecture, building & planning 16,000 graduates (domestic & Historical & philosophical studies international) Physical sciences  Mass communications and documentation represented just Mathematical sciences under 5,000 graduates in 2010/11 Agriculture & related subjects  About 4,600 London universities Combined students graduated in architecture, building & planning in Veterinary science 2010/11 0 5000 10000 15000 20000 25000Source: Higher EducationStatistics Agency 2010/11 23
    24. 24. DOMESTIC & Business & administrative studies INTERNATIONAL Subjects allied to medicine STUDENTS IN LONDON Creative arts & design IN 2010/11 Social studies  Future access to talents from Education London universities in creative courses is well prepared. Biological sciences Creative arts, design and Engineering & technology architecture & planning are the second most popular subjects Computer science studied, following business, with Medicine & dentistry 59,000 students for 2010/11 academic year. Languages  Creative arts and design Law represent one of the most Historical & philosophical studies popular subjects with just under 47,160 students (domestic & Mass communications &… international) Architecture, building & planning  Mass communications and Physical sciences documentation represented just under 12,830 graduates in Mathematical sciences 2010/11 Veterinary science  Architecture, building & Combined planning accounted for over 11,780 students at the same Agriculture & related subjects period 0 20000 40000 60000Source: Higher EducationStatistics Agency 2010/11 24
    25. 25. 40% OF LONDON’S WORKFORCE WERE BORN ABROADSource: LSE London‟s Place in the UK Economy 2009 – 2010
    26. 26. CONNECTIVITY
    28. 28. TRANSPORT LINKS In 2011, London was voted Europe‟s most  Paris and Brussels can be reached by internationally accessible city by analysts Eurostar high speed rail service:  London to Paris: 2 hours 15 mins Cushman & Wakefield for the 22nd consecutive  London to Brussels: 1 hour 51 year running mins Five international airports handle over 120 million airline passengers a year, operating direct flights to over 300 international destinations worldwide All major European business locations can be accessed within two hours flight time from London. There are 6,400 weekly direct flights to European destinations London sits at the hub of the UK‟s road transport network, with the M25 providing excellent access to major routes covering all of the UK London has one of the world‟s largest over- ground/underground rail networks, with daily average trips reaching 4.3 million in 2008 - more than any other European city
    29. 29. TRANSPORT - AIRPORTS London‟s five international airports Key London airport transport links handle over 120 million airline Airport Links passengers a year and operating Heathrow Heathrow Express: direct service direct flights to over 300 international departing to/from Paddington (Central destinations worldwide London) every 15 mins, duration 15 All major European business locations mins. Underground: Heathrow to can be accessed within two hours‟ Central London - 30-40 mins. By road: Distance is 30 km flight time from London‟s airports The table below indicates the Gatwick Gatwick Express: direct service departing to/from London Victoria frequency of flights between London (Central London) operating every 15 and other major EU business centres mins (duration 30 mins). 49 km and 1 Weekly direct flights from London to major hours drive from Central London. European destinations London 20 mins from Bank/Canary Wharf Destination No of weekly Flights City (Central London) by DLR. 16km from the West End and Westminster, 10kmMunich 93 from the City of London and 5km fromMilan 122 Canary Wharf.Brussels 56 Stansted Stansted Express: direct serviceAmsterdam 172 to/from Liverpool Street StationStockholm 96 (Central London) departing every 15Frankfurt 136 mins. Stansted is 57 km and about 1Berlin 76 hour drive from Central London.Rome 66 Luton Main national railway via ThameslinkMadrid 108 services to/from King‟s Cross Station.Paris 51 65 km and approx 1hour drive from Source: OAG Flight Disk (week of 25th April 2011) Central London
    30. 30. SUPER-FAST BROADBAND CITYLondon was recently designated a super-fast broadband city. Rollingout fibre broadband speeds of 330Mbps from spring (from 80mbps).90% London population will have superfast broadband by 2015. ½m Wi-Fi hotspots (including on transport network).
    31. 31. VALUE
    32. 32. LONDON OFFERS THE BEST VALUE FOR INVESTMENT Regional HQ Cost Quality Analysis200180160 Quality Operating Cost14012010080604020 0 London Paris Madrid Amsterdam Frankfurt Milan Geneva Dublin Dusseldorf Brussels Source: fDi Intelligence, from the Financial Times Ltd
    33. 33. FUTURE GROWTH
    34. 34. LONDON IS THE ONLY EUROPEAN CITY IN THE TOP 20 FASTEST GROWING CITIES RANKINGBy projected GDP growth 2007-2025(Source: McKinsey quoted in MarketingWeek 2012)
    35. 35. FUTURE GROWTH Canary Wharf Group recently announced plans for £2billion expansion and launched Europe‟s largest „FinTech‟ accelerator space. £6.5 billion has been invested in upgrading and extending transport links. £11billion investment in east London around the Olympic Park. Three quarters of the £9billion Olympic budget is for long term regeneration of the area National Infrastructure plan for the UK identified £250billion worth of investment to 2015.
    38. 38. CULTURE2 opera houses4 world heritage sites5 world class symphony orchestras10 National Trust sites10 English Heritage sites+100 theatres and music halls+200 museums and galleries
    40. 40. QUALITY OF LIVING IN LONDON VS GLOBAL CITIES Quality of living index 140.0 120.0 100.0 80.0 60.0 40.0 20.0 0.0 Singapore Tokyo Frankfurt London Paris Toronto NYC (NY) Dubai ShanghaiSource: fDi Intelligence from the FinancialTimes Ltd, 2012
    41. 41. A FAMILY Number of international FRIENDLY baccalaureate schools ENVIRONMENT 30.0  London has 27 offering the international 25.0 baccalaureate curriculum, with North London Collegiate 20.0 School in Edgware and King‟s College in Wimbledon performing 15.0 very strongly  London also hosts 10.0 international schools such as the French Lycee Charles de 5.0 Gaulle and highly thought after private schools 0.0  Oxford and Cambridge universities are 1 hour away on the trainSource: fDi Intelligence from the FinancialTimes Ltd, 2012
    43. 43. WHY COMPANIES CHOOSE LONDON …“We chose London because of the wealth of talent and expertise availablein conducting complicated cross border transactions.”Mr Zhuobiao Chen, Managing Director in London, CNOOC“We chose London because it is a more attractive place for Indianbusinesses. It is the most important business centre in Europe and thefinancial services industry is very advanced here. Another reason forchoosing London was to take advantage of the excellent access to globalcapital markets.”Samuel Joseph, Bank Representative, The Export Import Bank of India“This investment confirms the UK‟s position as a major worldwide scientifichub for the company. We chose London because of its excellent reputationfor clinical research and pool of highly qualified and talented scientists.”Willard Dere, Senior VP & International Chief Medical Officer, Amgen
    44. 44. WHY COMPANIES CHOOSE LONDON …“We see the UK as a launching pad for the rest of Europe. The UK is a yearor two ahead of Europe in terms of investing in new technology. It‟s a largemarket. It has an excellent skilled labour pool. It‟s an expensive city but I thinkyou get your money‟s worth by having really quality people.Frank Mahdavi, Chief Strategy Office, MIR3"Being in London means we have the ability to reach and develop themarket far faster. Previously we were trying to service our Europeancustomers from the US – the wrong side of an eight-hour time difference.”Mike Grafham, Customer Success (EMEA), Yammer Inc“The attraction of London is the people and the talent. It was obvious thatLondon was the place to be.”James Harrison, CTO, Brit Services Technology
    45. 45. PRIME OFFICE RENT COMPARISON Location Prime Office Rents Location Prime Office Rents per sq. ft. per annum per sq. ft. per annumLondon Belfast £13.00West End Glasgow £28.50 Covent Garden Manchester £29.50 £47.00 Paddington Birmingham £27.50 £41.00 Soho Bristol £27.50 £40.00City Leeds £25.00 Central City Core Edinburgh £25.50 £53.00 Midtown Cardiff £22.50 £43.00 Eastern Fringe Newcastle £20.00 £28.00 Northern Fringe Liverpool £21.00 £30.00 Canary Wharf Cambridge £27.50 £35.00 Oxford £22.00Outer London locations Reading £29.00 Chiswick £37.50 Bracknell £22.00 Croydon £25.00 Maidenhead £30.00 Hammersmith £35.00 Harrow £16.50 Selected EU locations Kingston upon Thames £22.50 Dublin £25.70 Uxbridge £28.50 Geneva £65.00 Romford £14.00 Paris £61.50 Wimbledon £29.50 Zurich £68.50 Heathrow £22.00 Amsterdam £25.00 Uxbridge £28.50 Barcelona £16.50 Madrid £22.50Note: All prices indicate average asking prices for prime Stockholm £36.50rents per sq.ft. per annum in selected areas (exclusive of Munich £27.00rent free periods). Prices quoted are for rent only andexclude rates or service charges. Cologne £19.50Source: CBRE/Jones Lang LaSalle/GVA/Knight Frank/CoStar, Q1-Q2 2012
    47. 47. THE EXPERTS ON DOING BUSINESS IN LONDON HOW WE CAN HELP YOU SET UP BUSINESS FIND THE PROPERTY FIND THE BUSINESS FIND THE EXPAND YOUR YOUR &PROPERTY LOCATION CASE RIGHT PEOPLE NETWORK LONDON & LOCATION- Sector Intelligence - Specialist Recruitment - Office Specialists - Professional Service - Culture & Social Life- Legal Requirements - Funding & Training - Market, Clients & -- Events - Visas & Work Permits- Corporate/Tax Structure - Salary Benchmarking Transport -- Government Contacts - Schools & Colleges- Cost-effective Set-up - Employment Practice - Labour Pool -- Policy-makers - Demographic Mapping WWW.LONDONANDPARTNERS.COM/IMAGINEYOURBUSINESS BUSINESS@LONDONANDPARTNERS.COM @L_PBUSINESS JOIN US ON LINKEDIN: ‘LONDON & PARTNERS FDI GROUP’