signal:noise WWF’s social intranet journey Adrian Cockle September 2011Friday, 23 September 11 Hi there, lovely to be here. Want to talk about the journey we’ve taken over the last 18 months - from creaking old fashioned intranet to a modern, social intranet powered by conﬂuence.
Friday, 23 September 11Just to avoid any confusion - pandas, not wrestlers.largest and most respected independent conservation organisations – supported by 5 millionpeople and active in over 100 countries on ﬁve continents.I head up the online team in WWF-UK - 350 ppl across 4 locations
A little bit of history...Friday, 23 September 11 First, a little bit of history.
2001Friday, 23 September 11 First, a little background. Our intranet, Arena, ﬁrst launched back in 2001
Friday, 23 September 11 To put that in perspective, in 2001 Facebook, twitter, Myspace and YouTube didnt exist; Google had only just started making money
Friday, 23 September 11 Brian won the second series of Big Brother. So, in web terms it was getting on a bit...
Friday, 23 September 11Beige beauty.BottleneckHTML Transit - published via formatted Word Docs
Formal Informal Dictated Owned Tablets of stone WatercoolerFriday, 23 September 11 Theres been a real change in how people use the web - a power shift from the few to the many.
Friday, 23 September 11 It wasnt too far back that Encyclopedia Britannica was the font of all knowledge
Friday, 23 September 11 . These days, Wikipedia is more likely to be the ﬁrst stop - a site edited by tens of thousands of volunteers around the world, and no writers or editors on the payroll.
bit.ly/rockdotsFriday, 23 September 11Watch the evolution of a wiki article
Friday, 23 September 11Conﬂuence used within the WWF network
Friday, 23 September 11 Doing all this was a pretty big job, so luckily we had some help. The 40 members of the Grapevine have been great. Theyve been getting their teams content updated and in the new system, acting as guinea pigs and giving us feedback on the progress.
Friday, 23 September 11 We ran a survey to learn how you all use it - what you ﬁnd useful, what you like, what you dont and what youd like to change. We found that the biggest problem was that it was hard to ﬁnd the information you need quickly. There was too much out of date stuff, no search engine and navigation that didnt really help. That was out starting point for the new version.
Friday, 23 September 11 We ran workshops back in January to design the navigation and one person in particular was a huge help, although she doesnt know it
WWMD?Friday, 23 September 11 - Mary! We tried to keep her in mind as an example of someone using Arena 2 without a technical background. Making it easy to use by everyone was a key aim.
Friday, 23 September 11 Here’s the homepage. The look and feel matched our external site when we launched it - down to using the green button (donate on wwf.org.uk) as a big signpost to “How do I...?” a bit like FAQs. Survey - downloading forms. We used some custom code to create a more editorially controlled version than the traditional dashboard as user testing showed that quite a lot of testers found it quite confusing. We’re going to have a play with the new Adaptavist hompage plugin though - the current one isn’t as ﬂexbile as we’d like. Each chunk is an include from another page.
Friday, 23 September 11One of our bug bears is the number of emails we receive. We had a objective to reduce thenumber of all staff ones sent. The ﬁrst target was the daily list of sarnies available in our cafe.Anyone interested can hit the ‘watch’ button to get their own email notiﬁcations.
Friday, 23 September 11 There are daily ‘LOST MUG’ emails too, so we put together a page for that too!
Friday, 23 September 11We’re a global organisation, so we embedded a google map with 180 of our projects aroundthe world so staff can explore the breadth of our work.
Friday, 23 September 11We’re using Arena for much more two-way and peer-to-peer communication too. We’reembedding polldaddy polls to get quick feedback on all sorts of topics - from the latestAction magazine to gauging opinions before and after our internal lunchtime debates.
Friday, 23 September 11We’re even getting staff from around the org using much more advanced features ofconﬂuence, like creating thumbnail galleries using attached images.
Friday, 23 September 11The most complicated bit of in-house development was this google maps hack to create a liftsharing tool.
Friday, 23 September 11Love this - nightly email with everything that’s changed.
Friday, 23 September 11 Over the 18 months since launch encouraging managers to include elements of sharing in people’s annual review objectives.
Friday, 23 September 11Tracking progress against objectives regularly - 35% of users taking richer action - createmedit, comment. Needed a bit of custom development to track some of this.Now track all of that, plus top pages, top edits, #unique contributors
Friday, 23 September 11 Show one page - indicator of success.
“If you try to reduce all the noise in your system you eventually lose any signal. Our attempts to protect ourselves from rubbish can mean we lose the gold dust” Text bit.ly/semplevid euansemple.comFriday, 23 September 11
Thanks! @ade_wwf wwf.org.ukFriday, 23 September 11