Social Media Adoption and Change ManagementPresentation Transcript
Social Media Adoption and Change Management Nick O’Doherty
Social Media Adoption and Change Management Cormac Heron Nick O’Doherty
Social Media Adoption and Change Management Bright Beehive www.brightbeehive.com Nick O’Doherty Cormac Heron
Change is Change isn’t
Change happens if: D x V x F> R
D x V x F > Ro +Rp esistance issatisfaction isionof how irst steps esistance personal organisational things could be with the current state
1 / 9 / 90 rule
1 / 9 / 90 / 900 rule
What stops people contributing?
I don’t know how
Who'd listen to me
I have nothing important to say
I'll be shot down and feel stupid
Who am I writing for?
How do you overcome their reluctance?
Start by listening
Blank page syndrome
View post as start not finish
Questions v Answers
Write for yourself
Organisational Resistance Benefits f v Costs Priorities v Resources
Organisational Resistance How Many Balls Can You Keep In The Air?
Stakeholder management Stakeholder group any group affected by the change
What is their position
Where does it need to be?
How will we move it?
Overcoming Organisational Resistance Don’t try to boil the ocean Go Viral
Dissatisfaction: Change Happens if D x V x F > R Status Quo
Not all will be dissatisfied
Frying Pan and Fire
Vision: Change Happens if D x V x F > R Same vision for all Maybe expressed differently
First Steps: Change Happens if D x V x F > R
Outside Help 1st Time
Example Notice to Students 10:00 Lecture on Saline Drips moved to LR3 main campus. Take bus 124from outside this building 4 stops North, then enter university main doors and proceed to back of beyond, dissapparate ........
Organisational Resistance Change happens when D x V x F > R
Images from Flickr Dandelion: http://www.flickr.com/photos/cobalt/434476852/ Rocket launch: http://www.flickr.com/photos/28634332@N05/4054720616/ Melting Glacier: http://www.flickr.com/photos/peternijenhuis/202937156/ Thinking man: http://www.flickr.com/photos/jacockshaw/3201740539/ Listening Man: http://www.flickr.com/photos/rocketboom/4347579307/ Balance Scales: http://www.flickr.com/photos/61056899@N06/5751301741/ Juggler: http://www.flickr.com/photos/spjwebster/3357973530/ Group: http://www.flickr.com/photos/84123084@N00/2449552585/ Boiling Ocean: http://www.flickr.com/photos/area53/4985647730/ Dissatisfied Gorilla: http://www.flickr.com/photos/suneko/373337322/ Vision of Sunset island: http://www.flickr.com/photos/macorig/2050529662/ Footprints in the sand: http://www.flickr.com/photos/atomicf4i/2541443089/
Thank you for your time If you’d like to continue the conversation but can’t catch Cormac or me today, you can contact us as follows www.brightbhive.com/blog firstname.lastname@example.org email@example.com @nickodoherty @cormacheron