Social Media Adoption and Change Management<br />Nick O’Doherty<br />
Social Media Adoption and Change Management<br />Cormac Heron<br />Nick O’Doherty<br />
Social Media Adoption and Change Management<br />Bright Beehive<br />www.brightbeehive.com<br />Nick O’Doherty<br />Cormac...
Change is<br />Change isn’t<br />
Change happens if:<br />D x V x F> R<br />
D x V x F > Ro +Rp<br />esistance<br />issatisfaction<br />isionof how<br />irst steps<br />esistance<br />personal<br />o...
1 / 9 / 90 rule<br />
1 / 9 / 90 / 900 rule<br />
What stops people contributing?<br /><ul><li>I don’t know how
Who'd listen to me
I have nothing 	important to say
I'll be shot down 	and feel stupid
Who am I writing 	for?</li></li></ul><li>How do you overcome their reluctance?<br /><ul><li>Training
Start by listening
Blank page syndrome
View post as start not 	finish
Questions v Answers
Write for yourself</li></li></ul><li>Organisational Resistance<br />Benefits  f      v             Costs<br />Priorities v...
Organisational Resistance<br />How<br />                     Many <br />      Balls <br />                Can <br />   You...
Stakeholder management<br />Stakeholder group <br />any group affected by the <br />change<br /><ul><li>What is their posi...
How will we move it?</li></li></ul><li>
Overcoming Organisational Resistance<br />Don’t try to <br />boil the ocean<br />Go Viral<br />
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Social Media Adoption and Change Management

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Social Media Adoption and Change Management

  1. 1. Social Media Adoption and Change Management<br />Nick O’Doherty<br />
  2. 2. Social Media Adoption and Change Management<br />Cormac Heron<br />Nick O’Doherty<br />
  3. 3. Social Media Adoption and Change Management<br />Bright Beehive<br />www.brightbeehive.com<br />Nick O’Doherty<br />Cormac Heron<br />
  4. 4. Change is<br />Change isn’t<br />
  5. 5. Change happens if:<br />D x V x F> R<br />
  6. 6. D x V x F > Ro +Rp<br />esistance<br />issatisfaction<br />isionof how<br />irst steps<br />esistance<br />personal<br />organisational<br />things could be<br />with the current state<br />
  7. 7. 1 / 9 / 90 rule<br />
  8. 8. 1 / 9 / 90 / 900 rule<br />
  9. 9. What stops people contributing?<br /><ul><li>I don’t know how
  10. 10. Who'd listen to me
  11. 11. I have nothing important to say
  12. 12. I'll be shot down and feel stupid
  13. 13. Who am I writing for?</li></li></ul><li>How do you overcome their reluctance?<br /><ul><li>Training
  14. 14. Start by listening
  15. 15. Blank page syndrome
  16. 16. View post as start not finish
  17. 17. Questions v Answers
  18. 18. Write for yourself</li></li></ul><li>Organisational Resistance<br />Benefits f v Costs<br />Priorities v Resources<br />
  19. 19. Organisational Resistance<br />How<br /> Many <br /> Balls <br /> Can <br /> You <br /> Keep <br /> In <br /> The <br /> Air?<br />
  20. 20. Stakeholder management<br />Stakeholder group <br />any group affected by the <br />change<br /><ul><li>What is their position </li></ul>now?<br /><ul><li>Where does it need to be?
  21. 21. How will we move it?</li></li></ul><li>
  22. 22. Overcoming Organisational Resistance<br />Don’t try to <br />boil the ocean<br />Go Viral<br />
  23. 23. Dissatisfaction: Change Happens if D x V x F > R<br />Status Quo<br /><ul><li>Not all will be dissatisfied
  24. 24. Frying Pan and Fire</li></ul>Leadership<br />
  25. 25. Vision: Change Happens if  D x V x F > R<br />Same vision for all<br />Maybe expressed differently<br />
  26. 26. First Steps: Change Happens if  D x V x F > R<br /><ul><li>Maximise Confidence
  27. 27. Minimise Confusion
  28. 28. Viral Opportunity
  29. 29. Outside Help 1st Time</li></li></ul><li>Example<br />Notice to Students<br />10:00 Lecture on Saline Drips moved to LR3 main campus. Take bus 124from outside this building 4 stops North, then enter university main doors and proceed to back of beyond, dissapparate ........<br />
  30. 30. Organisational Resistance<br />Change happens when<br />D x V x F > R<br />
  31. 31. Images from Flickr<br />Dandelion: http://www.flickr.com/photos/cobalt/434476852/ <br />Rocket launch: http://www.flickr.com/photos/28634332@N05/4054720616/<br />Melting Glacier: http://www.flickr.com/photos/peternijenhuis/202937156/<br />Thinking man: http://www.flickr.com/photos/jacockshaw/3201740539/<br />Listening Man: http://www.flickr.com/photos/rocketboom/4347579307/<br />Balance Scales: http://www.flickr.com/photos/61056899@N06/5751301741/<br />Juggler: http://www.flickr.com/photos/spjwebster/3357973530/<br />Group: http://www.flickr.com/photos/84123084@N00/2449552585/<br />Boiling Ocean: http://www.flickr.com/photos/area53/4985647730/<br />Dissatisfied Gorilla: http://www.flickr.com/photos/suneko/373337322/<br />Vision of Sunset island: http://www.flickr.com/photos/macorig/2050529662/ <br />Footprints in the sand: http://www.flickr.com/photos/atomicf4i/2541443089/<br />
  32. 32. Thank you for your time<br />If you’d like to continue the conversation but can’t catch <br />Cormac or me today, you can contact us as follows <br />www.brightbhive.com/blog<br />nick@brightbeehive.com<br />cormac@brightbeehive.com<br />@nickodoherty<br />@cormacheron<br />

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