Social Media Adoption and Change Management
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Social Media Adoption and Change Management

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    Social Media Adoption and Change Management Social Media Adoption and Change Management Presentation Transcript

    • Social Media Adoption and Change Management
      Nick O’Doherty
    • Social Media Adoption and Change Management
      Cormac Heron
      Nick O’Doherty
    • Social Media Adoption and Change Management
      Bright Beehive
      www.brightbeehive.com
      Nick O’Doherty
      Cormac Heron
    • Change is
      Change isn’t
    • Change happens if:
      D x V x F> R
    • D x V x F > Ro +Rp
      esistance
      issatisfaction
      isionof how
      irst steps
      esistance
      personal
      organisational
      things could be
      with the current state
    • 1 / 9 / 90 rule
    • 1 / 9 / 90 / 900 rule
    • What stops people contributing?
      • I don’t know how
      • Who'd listen to me
      • I have nothing important to say
      • I'll be shot down and feel stupid
      • Who am I writing for?
    • How do you overcome their reluctance?
      • Training
      • Start by listening
      • Blank page syndrome
      • View post as start not finish
      • Questions v Answers
      • Write for yourself
    • Organisational Resistance
      Benefits f v Costs
      Priorities v Resources
    • Organisational Resistance
      How
      Many
      Balls
      Can
      You
      Keep
      In
      The
      Air?
    • Stakeholder management
      Stakeholder group
      any group affected by the
      change
      • What is their position
      now?
      • Where does it need to be?
      • How will we move it?
    • Overcoming Organisational Resistance
      Don’t try to
      boil the ocean
      Go Viral
    • Dissatisfaction: Change Happens if D x V x F > R
      Status Quo
      • Not all will be dissatisfied
      • Frying Pan and Fire
      Leadership
    • Vision: Change Happens if  D x V x F > R
      Same vision for all
      Maybe expressed differently
    • First Steps: Change Happens if  D x V x F > R
      • Maximise Confidence
      • Minimise Confusion
      • Viral Opportunity
      • Outside Help 1st Time
    • Example
      Notice to Students
      10:00 Lecture on Saline Drips moved to LR3 main campus. Take bus 124from outside this building 4 stops North, then enter university main doors and proceed to back of beyond, dissapparate ........
    • Organisational Resistance
      Change happens when
      D x V x F > R
    • Images from Flickr
      Dandelion: http://www.flickr.com/photos/cobalt/434476852/
      Rocket launch: http://www.flickr.com/photos/28634332@N05/4054720616/
      Melting Glacier: http://www.flickr.com/photos/peternijenhuis/202937156/
      Thinking man: http://www.flickr.com/photos/jacockshaw/3201740539/
      Listening Man: http://www.flickr.com/photos/rocketboom/4347579307/
      Balance Scales: http://www.flickr.com/photos/61056899@N06/5751301741/
      Juggler: http://www.flickr.com/photos/spjwebster/3357973530/
      Group: http://www.flickr.com/photos/84123084@N00/2449552585/
      Boiling Ocean: http://www.flickr.com/photos/area53/4985647730/
      Dissatisfied Gorilla: http://www.flickr.com/photos/suneko/373337322/
      Vision of Sunset island: http://www.flickr.com/photos/macorig/2050529662/
      Footprints in the sand: http://www.flickr.com/photos/atomicf4i/2541443089/
    • Thank you for your time
      If you’d like to continue the conversation but can’t catch
      Cormac or me today, you can contact us as follows
      www.brightbhive.com/blog
      nick@brightbeehive.com
      cormac@brightbeehive.com
      @nickodoherty
      @cormacheron