When Digital Media mobilise Young Activists...

When Digital Media mobilise Grassroots - A Study of Young People’s Use and Meaning of Digital Media in Mobilisation after the Clearing of “Ungdomshuset” in Copenhagen Christie Stauning Andersen, postgraduate student in IT Lotte Lund Larsen, MSc in IT Internet Research 9.0: Rethinking Community, Rethinking Place 16th October 2008

Agenda 1 Introduction 2 Analytical Results 3 Is Smart Mobs the Right Notion?

Problem Statement How were digital media used in the mobilisation of youth house activist and what signiﬁcance did it have? In that sense is there a new culture of mobilisation emerging?

Method Ethnographic study 1st Frebruary - 15th April 2008

Collected data 3 websites 2 social networksites 1 Gmail account 113 chain text messages 5 observations 2 group interviews

Theory Social Movement Network Society Howard Rheingold: Smart Mobs

Six Types of Chain Text Messages

1 The Urgent Type quot;Trouble in the centre of Christiania - the police have shot a puppy and threatened people with guns. come and give your support! forward this quicklyquot; Chain text message, 2nd April 2008

1 The Urgent Type quot;Like this urgent message as in, if you don't come now, it might be over in an hour, so this is also relevant to youquot; Girl 18 years old

2 The Informative Type quot;THEY BROKE OUR HEART – NOT OUR SPIRIT! Big popular demo on the 1-year anniversary for the clearing of jagtvej 69. 1st March at 12 from Nørrebro sportscentre to Christiania to City Hall ASSquare where there'll be music, performance and street cake. Bring everyone and their grandparents along! The ﬁght goes on! Forwd.quot; Chain text message, 29th February 2008

3 News quot;New Youth House on Dortheavej! Read politiken.dk B-)quot; Chain text message, 14th March 2008

4 The Afﬁrmative Type quot;Well it's also sometimes (…) then there are like some people who send stuff like that around, which doesn't really contain anything, which is just like pat yourself on the back we're really cool or...quot; Girl 17 years old

5 The Regulative Type “Dont start riots tonight! We are a movement who sometimes use militant stradegy! Not a hooligan group! The political proces is still on! We will ﬁght another day! Dont do something stupid, just for one night of riots and fun! Be smart! Take care. Spread the word” Chain text message, 1st March 2008

6 The Festive Type quot;Come! - Friday Bar this Friday April 4th in Bumzen. Nulle & Verdensorkestret are playing that funky music at 19.30 and Mekanisk will take care of the bar, tall tales, and wicked style.... It'll be a party!!quot; Chain text message, 30th March 2008

Waves of Chain Text Messages

Many Processes of Mobilisation and Demobilisation at the Same Time

That Is all Smart Mobs - But How?

A Huge and Intelligent Potential of Diffusion

Mobile Phone Subscriptions

“(…) then I know this and that person in that network and for example know that this person always forwards to such and such a large network I know, right? Then maybe instead of sending it to everyone I know, I'll send it to three different people who I know all have their networks.” Girl 17 years old

“(…) at the same time I also know someone, where I know that they know, that I know when they get the chain message about something (…)” Girl 17 years old

Coordination not Planning

Smart Mobs Is Inadequate

Emergent Culture of Mobilisation

More information Slideshow: slideshare.com/lolula Our blog: mobilspeciale.dk Contact: mail@mobilspeciale.dk

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When Digital Media mobilise Young Activists...

by Lotte Lund Larsen on Oct 15, 2008

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When Digital Media mobilise Young Activists... — Presentation Transcript