Social Job Search 2014

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This is the deck for the class that I have been teaching for the past 2 years at the San Francisco Public Library. It includes a high level strategy on how you should approach using social media to find a job. It focuses on personal branding and engaging advocates that help you navigate and talk to the right people to get a job.

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Social Job Search 2014

  1. Job Searching Social Media with ( How to create a presence, a network, and conversations that get you a job ) presented by Patrick Stern CHArlie Nelson in collaboration with the San Francisco Library jobs and Career Center
  2. tonight Agenda 1. Why Social Media in a job search 2. Personal Branding 3. Engaging in conversations 4. When to Apply 5. Getting an interview Social Job Search with the SF Library
  3. Why Social Media? ! of companies will use Social MEdia for Recruiting in 2014 94% Source: Jobvite 2013 Social Job Search with the SF Library ! of recruiters will view a candidates social profile after they apply 93% ! of recruiters have made a hire through social media in 2013 78% ! of companies offer a referral compensation program 68%
  4. Social Tools Social Job Search with the SF Library
  5. Personal Branding “Be the real you because everyone else is taken and replicas don’t sell for as much.” - Dan Shawbel, personal branding expert
  6. Personal Ask these questions: How do you consistently portray yourself online? ! What type of Social Networks are you on? ! What types of discussions do you have? who with? ! Which of your interests do you most often discuss? ! Where are your communities? What is my Brand?
  7. one? Niche social Networks: Quora - ask questions Behance - designers Reddit - social news pinterest - social Discovery Tumblr - social blogging Hacker news - Engineers cafemom - Mothers deviantart - art Turntable.fm - music instagram - mobile photo yelp - food/critics SOSH - Activity Network Which Linkedin Facebook twitter
  8. of a Brand ELelments apart Human Elements Ex. Dim sum Relevant Experience Qualified Consistent on all platforms that sets you Social Job Search with the SF Library
  9. Search Job with Good starting point get a feel for the market find out where your skill set fits Don’t Apply yet! Create a list 5-8 jobs, no more Social Job Search with the SF Library Job Boards
  10. Research Discovery Learn more about the company (facebook, glass door) Get a feel for their culture Does this fit what you are looking for? and Social Job Search with the SF Library
  11. Search Job by Start conversations identify decision makers/influencers Find advice and support Social Job Search with the SF Library engaging
  12. Find Jobs you would love
  13. Building dialog a Social Job Search with the SF Library
  14. Connection Context Position Plant seeds and find ways to keep in touch outside of your interest in getting the job Social Job Search with the SF Library Short Term Long TermVS Connection Context Position Move conversations to the phone or in person as soon as possible
  15. Think of it… Like Dating
  16. Create personal connection
  17. ConVersation STARTthe Find Advocates COnsider Introductions SETUP Informational Interviews Bring your Manilla Envelopes Social Job Search with the SF Library
  18. and talk to people Get out
  19. success Key of Focus on 5-8 jobs Match your skills to those jobs Apply through advocates Be Detailed oriented Social Job Search with the SF Library Elements
  20. apply With a personal connection 74%of hired candidates use personal connections Source: Gallup Management Journal (Source: http://gmj.gallup.com/content/ 106957/personal-connections-still-
  21. Interview Getan Have an Advocate Apply if possible Write your cover letter for: Hiring Manager Senior Manager Check in 2 weeks ! Be prepared for your interview Social Job Search with the SF Library
  22. Job Searching Social Media with ( How to create a presence, a network, and conversations that get you a job ) Checklist Create a social profile Research and create a list Engage in Dialogs Find Advocates Apply when you are ready Social Job Search with the SF Library
  23. Knock ‘em dead.join the conversation Patrick Stern / @patrickstern Charlie Nelson / @andcharliesays ! Continue the Discussion on LinkedIN http://linkd.in/KZdfb4 #smjobhunt Social Job Search with the SF Library

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