Choice Architecture in Behavioral Economics
Upcoming SlideShare
Loading in...5
×
 

Choice Architecture in Behavioral Economics

on

  • 3,641 views

Presentation for the behavioral psychology economics Thaler’s and Sunsteins’ book: Nudge

Presentation for the behavioral psychology economics Thaler’s and Sunsteins’ book: Nudge

Choice Architecture in Behavioral Economics

Statistics

Views

Total Views
3,641
Views on SlideShare
3,481
Embed Views
160

Actions

Likes
2
Downloads
78
Comments
0

2 Embeds 160

http://www.scoop.it 159
http://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Choice Architecture in Behavioral Economics Choice Architecture in Behavioral Economics Presentation Transcript

  • Oh dear! I am going to need help choosing!
  • Henri Cartier-Bresson: Albert Camus, Paris, 1947
  • How do we respond to them?Henri Cartier-Bresson: Albert Camus, Paris, 1947
  • Richard Thaler
  • in·con·gru·ent adj ˌin-/kən-ˈgrü-ən(t)s/a : not harmonious : incompatibleb : not conforming : disagreeingc : inconsistent within itself
  • RED YELLOW BLUE GREEN BLACK PINK ORANGE BROWN GRAY PURPLEGREEN RED BLACK BLUE YELLOWPURPLE GRAY PINK ORANGE BROWN
  • REDRED
  • REDRED
  • Photo credit: Martians demand "IFIC" Beech-Nut Gum, 1958 and Alfred E. Neuman
  • Photo credit: Martians demand "IFIC" Beech-Nut Gum, 1958 and Alfred E. Neuman
  • Donald Normans The Design of Everyday Things.
  • Choice architecture
  • A well designed system is as forgiving as possiblePhoto Credit: Franz Clement. Wikipedia.de
  • R ecordE valuateC ompareA lternativeP rices
  • Structure complex choices
  • Incentives
  • http://aspiringeconomist.com/index.php/2009/01/25/libertarian-paternalism/http://www.slideshare.net/miloskravcik/how-can-behavioral-and-cognitive-psychology-inform-design-of-learning-experienceshttp://www.freakonomics.com/2008/04/15/from-push-to-nudge-a-qa-with-the-authors-of-the-latter/#more-2493http://www.popcenter.org/library/reading/PDFs/ReasoningCriminal/04_feeney.pdfhttp://www.jnd.org/GoodDesign.html