Q2) How effective is the
combination of your main product
and ancillary text?
By Sonam Dhillon
The main products song title is “down in the mouth” and the album title is
“stranded” this portrays being at an all time low and this is expressed in our video
in addition to our ancillary text. The characters facial expressions and body
postures are shown after the main actor/artist has been fired from work, from
here onwards his day goes from bad to worse and this is easily noticeable.
Similar facial expressions are represented in the inside of the digipack. This image shows the
artist in similar clothing as his work clothes in the main product so he is easily identifiable,
standing alone amongst four walls and a closed door. This is done intentionally to symbolize
being in a depressing state and shows he’s trapped amongst four walls. This shows there is
no hope left or no open doors, which is why I had the artist stand in front of a closed door.
This is to represent everything is closed however there is a small peep hold to show
possibility or little hope yet. This also relates to the album title “stranded” which shows
there is nowhere to go and the song title “down in the mouth” he is looking down at the
floor and upset.
Another similarity from our main product and ancillary text is the same guitar is
used that we used on the back cover of our digipack. This represents an indie
instrument which is broken and this portrays the frustration of being “down in the
mouth” and “stranded.” So our titles, images and video interlink.
This is a screenshot of solely the guitar
that is on our back cover. As you may
have noticed the guitar is broken just
how it was in the video, this is because
It is the the same guitar. I felt it was
Important to show an indie instrument
In our digipack and we decided to do
this yet represent the frustration felt
In this album by breaking it in anger.
A significant difference is in clothing. Most characters follow the stereotypical
conventions of the indie genre, with casual clothing. However the only
contradicting piece of clothing is of the main artist/actor. This however shows
that its not necessary to always follow each convention and we challenged it
based on the situation. He works at a large company which is the reason for his
suit, the other characters however are not working when shot so they represent
the genre more than the artist himself.
Apart from the main character wearing a suit there
are not many differences from our main product and
ancillary text as we did not go against our the indie
conventions so all our work would interlink and
follow the themes of the genre and the album. The
digipack, video and advert all follow the same
concept of the title “stranded.”