1 . I N W H A T WAY S D O E S Y O U R M E D I APRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS? By Farhannah Sumar
RELATIONSHIP BETWEEN MUSIC AND VISUAL Throughout the video we’ve used a link between the music and visualsbecause we have made the whole video concept based. The music and visuals go well together as whenever the beat changes thescene changes which makes it more enjoyable for the audience to watch. The lyrics are concept base and we have showed this through our storyline as we have used a female who was the star and a male who was the co-star.
PERFORMANCE AND NARRATIVEI will be using Andrew Goodwin’s theory to analyse my three mediaproducts.I used relationships between music and visuals which is one of his theoriesto help create my music video. Goodwin explained where there was adifference between narrative and performance based videos. This was alsoreflected in our video and was good because it showed the star persona(performance) of the character. However narrative based helps the audienceunderstand from the video that the girl is being cheated on while herboyfriend is moving on.
VOYEURISM Compared to American music videos, ourmusic video in general has less voyeurism asit is more suitable for a wider range of targetaudiences as well as our aimed targetaudience which is 13-25 year old girls. We went against this typical conventionof obvious voyeurism so that it was suitable This is an example of onefor the younger target audience of our of her outfits during thechoice. shooting.
STAR IMAGE Throughout the video there were many scenes of her, as the producersrequire main focus on the vocalist and because our artist is a solo artistand this is her debut album, we focused on this a lot of the time. This can be seen in shots where the star is performing alone whichmakes her the centre of attention. Her costume also brings out her character which makes it clear to theaudience that she is the main part of the song and that it is about herspecifically.
LYRICS AND VISUALS There is not a strong connection in our media music video oflyrics and visuals and this is because the star is more focused on herrelationship “problem” throughout the video which helps theaudience concentrate more on the emotional part of the song as itbecomes clear through her facial expressions and the situation thatthe audience is viewing.