The images of both the front and back cover similar asthey are taken of the artist wearing the same clothes andin the same environment. She is facing the camera toshow that she wants the attention to be on her to makeher stand out. The fonts throughout the digipak andadvert are the same fonts which are feminine and quitegirly which shows that both the digipak and advert aremeant to go together as well as the colour scheme beingthe same throughout.The costume that the artist is wearing in the digipak coverand advert are of the same colour schemes and designerbrand as seen in the video.
The colours on the inside of the digipak also relate to the advert and music video overall as they come across very girly. The pattern being flowery and the font also being very girly. This is consistent throughout the video as in one of the scenes in the video there is also a similar wallpaper to this background of the digipak. The font in the digipak is also the same font that is presented on the advert of the music video song.
This advert relates to the album cover for the audience to identify that it is representing the same artist with the same style album cover including the image, font, colour scheme and layout and this in turn helps the viewer to easily identify the album once it is released.