gBooker Booking Engine

Increase Occupancy, ADR, LOS and satisfy your guests – all through your lowest cost of sale channel – Your own website!gBooker is a world classbooking engine, created toempower your hotel toquickly and efficientlymanage internet bookings.It is fully customizable toreflect the image of eachproperty it powers and actsas an around-the-clocksales and marketing tool,enhancing revenue andincreasing bookings. Aguest’s first impression ofyour hotel most oftencomes from your web site.The Genares bookingengine is user friendly andeasy to navigate providingdirect, real-time access toyour hotel’s descriptivecontent, pictures, rates andavailability. gBooker has a View Maphigh degree ofcustomization, making itpossible to seamlesslyintegrate into your currentweb site for a costeffective, low maintenancesolution. It is seamlesslyintegrated with ourCRS/Distribution platformproviding real time hotel Template-based design structure – affordsreservation rates and flexibility matching hotels look and feel with fullyavailability with complete customizable formats and templates.inventory control,supporting multiple roomtypes and rates. Genares Worldwide Reservations Services | 5201 N. O’Connor Blvd, Suite 400 | Irving, TX 75039 | 734.495.9700 | www.genares.com

gBooker Advantages: Availability Calendars – Interactive booking calendars displaying real- time availability and sold out dates – flexibility to include rates on calendar. Strike Through Pricing – opportunity to display reduced rates and compete with OTA perceived pricing discounts. Daily Rate Display – daily rate shows any change in rate during length of stay – helps to showcase discounted daily rates. gMobile Booking Engine – next to your web site mobile booking gives travelers additional flexibility to book, modify and cancel reservations. Fully featured and completely integrated with the web booking engine. Promo/Group Codes – direct market with promotion codes and/or URL links that take the guest directly to your booking site. Multi-lingual and multi-currency – present your hotel in the local language and currency.Genares Worldwide Reservations Services | 5201 N. O’Connor Blvd, Suite 400 | Irving, TX 75039 | 734.495.9700 | www.genares.com

gBooker Advantages: Add-ons – generate additional revenue opportunities by selling/merchandising of property products and services. Images Library – store a gallery of photos and video to directly manage all of the hotel’s images with unlimited descriptions and information. Revenue Tracking - advanced tracking features available including the ability to track search terms, pay-per-click, and referring URLs. A hotel’s website powered by Genares, delivers higher revenue and increased guest satisfaction through gBooker’s superior functionality features and simple, easy-to-use, booking process. gBooker allows each hotelier to merchandise more, convert more and profit more while avoiding expensive technology investments.Genares Worldwide Reservations Services | 5201 N. O’Connor Blvd, Suite 400 | Irving, TX 75039 |734.495.9700| www.genares.com

eMarketing Support A critical component of a successful Booking EngineTo support your online business we now provide products and services designed to: • Increase Website Traffic • Improve Website Effectiveness • Optimize Hotel Availability • Improve Rate Effectiveness • Increase Average Booking Value and Online Revenue • Maximize Online Brand Exposure Online Marketing Support: • WebAds • Deliver digital advertising to thousands of targeted travel sites • Internal Tracking • Actively assess the keywords and key-phrases which convert for your hotel • External Tracking • Track the revenue ROI on all online advertising • Email Module • Send professionally designed, customer profiled E-mail- Newsletter • Search Engine Optimization (SEO) • Offsite and onsite SEO to maximize search engine rankings • Pay Per Click (PPC) Campaigns • Strategic, branded and long tail PPC campaigns to compliment your SEO rankings • Email Marketing • Custom designed and targeted e-campaigns with a focus on maximizing conversion rate Improved Web Sites Effectiveness: • The Avvio POD • Immediately improved relevance to customers on website • Organization of Rate Offerings • Easy to use and specific to market segments • Shorter Sales Cycle • Deep link to any offer or offer group • Measure Website Effectiveness • Quickly measure the impact of any website changes Genares Worldwide Reservations Services | 5201 N. O’Connor Blvd, Suite 400 | Irving, TX 75039 |734.495.9700| www.genares.com

eMarketing Support A critical component of a successful Booking Engine Improved Availability Effectiveness: • Date Flexibility • Measure the date flexibility of your market easily • Multi-day or single day availability • Present availability that best matches date flexibility • Every Last Room Available • 2 Way PMS Interfaces • Waitlist function • Use the Waitlist function to capture non-flexible date requests where there is no availability • Dynamic room substitution • Capture more high-yield multi-night stays Rate Effectiveness - Complete flexibility in rate structure: • Rate Linearity • Cascade all linked rates from BAR • Child Rate Flexibility • Functionality to support 2 child rate categories + infant pricing • Advanced Lead-in Time and Length of Stay functionality • Automate advance purchase and last minute rates • Support weekly rental rate setups • Multi currency rates • Easy compare currency lookup • Sell rates in non-home currencies Increase Average Booking Value: • Multi-night multi-room-type bookings • Advanced dynamic packaging functionality • Dynamic Packaging puts the hotel in complete control over their up-sells available on their booking engine • Changes are instantly live • Intelligent room/rate substitution • Sell more high yield long stay businessOur goal is to provide the best web/mobile booking engine with supporting online marketing products services that drive reservations to these lowest cost of sale channels along a much increased value of every reservation. Genares Worldwide Reservations Services | 5201 N. O’Connor Blvd, Suite 400 | Irving, TX 75039 |734.495.9700| www.genares.com

gBooker Booking Engine

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