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Presentation EyeWonder at Adobe Tour in Madrid

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La presentación muestra a la industria del marketing online todas las posibilidades interactivas que ofrecen los formatos rich media y de video online.

La presentación muestra a la industria del marketing online todas las posibilidades interactivas que ofrecen los formatos rich media y de video online.

Published in: Technology, Design

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  • Transcript

    • 1. REINVENT YOUR APPROACH TO INTERACTIVE DIGITAL ADVERTISING ADVANCE with EYEWONDER
    • 2. EYEWONDER WORLDWIDE :: ABOUT US
      • Leading Interactive Digital Advertising company connecting the most compelling & effective campaigns to your widest audiences – since 1999
      • Tools and services to create, deliver, report and analyse on online ad formats and features
    • 3.
      • Today we will cover:
      • Latest in-page and in-stream advertising trends/opportunities
      • Improving campaign workflow
      • Measuring campaign success
      • Client success stories
      INTERACTIVE DIGITAL ADVERTISING :: REINVENTED
    • 4. INTERACTIVE DIGITAL ADS :: IN-STREAM Interactive Pre-Roll Interactive Ticker
      • New interactive in-stream ad formats from EyeWonder:
      • Interactive and measurable formats – just like in-page
      • Video consumption moving from TV to online
      • Standardization creates interactive ad buying opportunities
      • Flexible and scalable creative workflow
      click image for online demo click image for online demo Samples provided for demo use only
    • 5. 360 Degree Video H.264 Video LiveWonder Video INTERACTIVE DIGITAL ADS :: IN-PAGE Capitalising on Adobe CS4 and FMS 3.0/3.5 technologies: 3-D Expandable (AS3 + Flash 9) click image for online demo click image for online demo Samples provided for demo use only click image for online demo click image for online demo
    • 6. In-Stream RoadBlock In-Page INTERACTIVE DIGITAL ADS :: CROSS-PLATFORM click image for online demo click image for online demo Samples provided for demo use only click image for online demo
    • 7. CASE STUDY :: VOLVO SWITZERLAND EyeWonder partnered with agency Plan.Net Suisse to power a new video ad format for Volvo
      • Advanced Results ::
        • Total interaction rate: 67%
        • Unique interaction rate: 35.97%
        • Average total time of interaction: 51.09 seconds
        • Click-through rate: 1.10%
        • New expandable wallpaper video ad format introduced on Swiss site
      Samples provided for demo use only click image for online demo
    • 8. ADVANCED RESULTS :: NISSAN CASE STUDY Expandable Banner with Interactive Game Expandable Banner with Interactive Game Expandable Video Banner Samples provided for demo use only click image for online demo click image for online demo click image for online demo
    • 9. “ We’re honored to receive a MIXX award for our Nissan Rogue Launch campaign. This distinction recognises the hard work and creative efforts put forth by our team as well as EyeWonder’s superior rich media capabilities, technology and service.” Doug Speidel, Executive Creative Director, TEQUILALos Angeles With Consultation from EyeWonder: Unique Interaction Rate: 8.10% Total Interaction Rate: 34.75% Avg. Total Time of Interaction as high as 40.53 seconds! CTR: 0.08% ADVANCED RESULTS :: NISSAN CASE STUDY
    • 10.
      • Centralized reporting across ALL In-Page AND In-Stream ad units:
      • All interactions and custom events
      • Unique int. rate and total int. rate
      • Avg. interaction time
      • Avg. length of time on page
      • Avg. time before 1st interaction
      ADWONDER™ REPORTING :: CAMPAIGN SUCCESS
    • 11. CASE STUDY :: BMW 7 Series Launch BMW’s EyeWonder-powered campaign pushed the limits of inventive, out-of-the-box rich media
      • Advanced Results ::
        • Total interaction rate: 26.09%
        • Unique interaction rate: 11.41%
        • Average total time of interaction: 32.53 seconds
        • Click-through rate: 1.42%
        • The largest expandable ad ever created for a German market
      Samples provided for demo use only click images for online demo
    • 12. SEAMLESS CAMPAIGN CREATION :: ADWONDER ™
      • The AdWonder™ Flash Component:
      • Perfectly complements and capitalizes on Adobe® Flash® Professional CS3 and CS4 authoring environments
      • Support for AS2 and AS3 as well as SWFs for Flash 10
      • Produces dramatic improvements to creative and production workflows
      • Design, build, preview, test and approve ads without ever leaving Flash
    • 13. AUTHORING :: ADWONDER ™ FLASH COMPONENT EyeWonder Flash Authoring Tools and Services System 2 System 1 In-Page Ads In-Stream Ads Your interactive assets can be used for both in-page and in-stream ads
    • 14. Storyboarding .GIF files produced .FLA files produced X Hand off to RM QA Traffic Y Z If Approved… If errors… Coding, Tracking, Video, etc… Client process (2 weeks) Revisions 24 Hours 24 Hours Demo Links Provided Using AdWonder ™ removes the standard back & forth between Creative and Rich Media Provider, shortening production timeline AUTHORING :: IMPROVED CAMPAIGN WORKFLOW
    • 15. EYEWONDER :: THANK YOU For more, visit www.eyewonder.com or contact: Jenny Stanley Sales Director, UK +44 (0) 207 075 6030 [email_address] Ultano Kindelan Director General, Spain +34 91 345 6401 [email_address]   Marcel Udo VP Business Development/ Managing Director, Europe +31207944880 [email_address]