1. The document describes a scenario where a user receives a message on Facebook about a new app called "Rites of Passage" from a friend. It asks what the user would do next and their thoughts on the purpose of the app. 2. It then shows screenshots of the app requesting personal information like answers to quiz questions. It asks if the user would provide that information and how many questions they would be willing to answer. 3. Further screenshots display answers already given to quiz questions and asks if the user would share more private details. It inquires about the content shown and what additional information would be interesting.

1. Rules
1. Imagine that you are using Facebook.
2. Go through the slides and read the notes in
Red Box
3. Please answer any questions in the Red Box
(answer with bullet point Letters and
Numbers – e.g.. A1, B2, C3)
Continue to next slide

2. Imagine that you receive the
following message in your
Facebook NewsFeed about
A2 an app called “Rites of
Passage” from a friend.
A1. What would you do
next?
A2. Does reading this make
you want to click on “Rites
of Passage”?
A3. What do you think the
app does?

3. B1. What would you do
next?
B2. Why would you accept
or not accept this app at this
point?
C1. Would you fill out these
fields in order to take the
C1 quiz?

4. D1. What would you do next?
D2. Would you be interested in
completing the quiz at this point?
D3. How many questions would
you be willing to answer?
6? 12? 18? 24?

5. Imagine that you click “Yep, sure
did!” for question #1.
E1. Would you type in what kind
of car?
E2. Would you type in additional
details to other questions?
E1

6. F1. Would you type in who you
went to the prom with?
F1

7. G5
G1. What's being shown on the
left hand column?
G2. What's being shown on the
right hand column?
G1 G2
G3. What information on this page
is most interesting? Least
interesting?
G4. What additional information
would be interesting to you?
G5. Would you invite friends to
take the quiz?
G6. Would you return to the app
to view your friends’ answers?