Eselling

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Eselling

  1. 1. Outlines for online selling of E-book
  2. 2. Right web store <ul><li>Google compatible domain </li></ul><ul><li>Example: car.com Vs c-a-r.com / cell-phone-jammer.com ( go for English name and .com) </li></ul><ul><li>SEOisation : www.heatcontrolfilm.com </li></ul><ul><li>Optimisation of photo or less photoshop </li></ul><ul><li>Ex: pinstorm.com/communicate2.com </li></ul><ul><li>Crying testimonials </li></ul><ul><li>Daily blogging on own site ( www.amazon.com) </li></ul><ul><li>Proper email id ex :mediapr@bkmail.com </li></ul>
  3. 3. Technology <ul><li>You need to have buyer friendly technology (search friendly) </li></ul><ul><li>Example: www.monster.in model of resume selling </li></ul><ul><li>Product photography and display </li></ul><ul><li>Shopping cart </li></ul><ul><li>Buyer’s interaction facility </li></ul><ul><li>Create a feedback inflow /case study </li></ul>
  4. 4. Content <ul><li>Catchy content </li></ul><ul><li>Write proper title </li></ul><ul><li>&quot; Story telling&quot; can raise both profits </li></ul><ul><li>Use &quot;super adjectives“. Super adjectives is mahamantra </li></ul>
  5. 5. Affiliate marketing <ul><li>Regular efforts required for creating affiliation </li></ul><ul><li>www.indiaplaza.com </li></ul><ul><li>www.ebay.com </li></ul>
  6. 6. Traffic <ul><li>Regular SEO </li></ul><ul><li>Regular SEM ( Manish Malhotra / Payal Singhal) </li></ul><ul><li>Blogging and RSS </li></ul><ul><li>Online PR Including email spamming </li></ul><ul><li>Traditional PR </li></ul><ul><li>Promote your website </li></ul><ul><li>Social media networking </li></ul><ul><li>Review creation </li></ul><ul><li>AdWord </li></ul>
  7. 7. Use SMS <ul><li>Tell the story of Bhandup engineer who is selling e-books and promoting it over SMS. </li></ul>
  8. 8. Referral <ul><li>www.classmate.com </li></ul>
  9. 9. Generate leads <ul><li>Use cookies, ask straight questions like www.reply.com </li></ul><ul><li>cookies example : www.burnthefat.com </li></ul>
  10. 10. Branding <ul><li>Present yourself as a stable and reliable expert </li></ul>
  11. 11. Payment Gateway <ul><li>Do easy to pay option through customise software </li></ul><ul><li>CCAvenue, Paypal etc options </li></ul>
  12. 12. Assurance and insurance <ul><li>General insurance company will customise to your need </li></ul><ul><li>Try to sell CD s instead of download mode </li></ul><ul><li>Proper logistics </li></ul>
  13. 13. Legal <ul><li>e-book does not attract any tax provision. But it needs valid export procuders. </li></ul>
  14. 14. Create killer listings <ul><li>Hunt for listings in online selling portals </li></ul><ul><li>Example: </li></ul><ul><li>www.e-bay.com </li></ul><ul><li>ww.newandoldbooks.com </li></ul><ul><li>www.amazon.com </li></ul>
  15. 15. Follow up & follow up the road to sure success
  16. 16. Success Mantra <ul><li>Most online business owners knows that the success or failures of your online business depends a lot on your online traffics.  Therefore, having an efficient team of online sales people is very critical in determining whether your online business can succeed or not. </li></ul>

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