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What’s next in mapping for portals? ppw2012
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What’s next in mapping for portals? ppw2012

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Ed Freyfogle's talk on trends in online mapping at the July 2012 San Francisco Property Portal Watch workshop

Ed Freyfogle's talk on trends in online mapping at the July 2012 San Francisco Property Portal Watch workshop

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What’s next in mapping for portals? ppw2012 Presentation Transcript

  • 1. Whats next in online mapping? Ed Freyfogle 31 July 2012 Property Portal Watch San Francisco Workshop
  • 2. Once upon a time ... Getting maps onto a website was ● highly complicated ● very expensive ● required trained experts
  • 3. Today ● Maps have become a "must have" ○ desktop and mobile ● Integration has become radically simpler ● All sorts of local data overlays ○ increasingly real-time ● Pace of innovation accelerating
  • 4. Where are we going?
  • 5. Who am I? ● vertical search engine for real estate ● based in London, serve 8 markets ● 70+ property portal partners ● 3M users/month world wide
  • 6. We love maps
  • 7. Major trends ● The rise of OpenStreetMap ● Google Maps charging ● New entrants ● The next big thing ● Implications for property portals
  • 8. OpenStreetMap ● Started in 2004 ● The "wiki" map of the world ● Anyone can edit ● Anyone can access the data for free http://www.openstreetmap.org
  • 9. Volunteers? WTF?
  • 10. Growing like a weedhttp://wiki.openstreetmap.org/wiki/Stats
  • 11. Obsolescence happens March 2012 - after 244 years Encyclopaedia Britannica stops publishing
  • 12. Comparehttp://www.openstreetmap.cl/comparacion/
  • 13. Compare (cont)http://www.openstreetmap.cl/comparacion/
  • 14. Compare (cont) Tamale, Ghanahttp://www.flickr.com/photos/65259390@N08/
  • 15. Big backers Free OSM tile serving Sponsors events, donates aerial imagery Many local Donating data governments
  • 16. Why is this important? http://maps.stamen.com/watercolor
  • 17. Why is this important? http://www.opencyclemap.org
  • 18. Why is this important?
  • 19. Major trends ● The rise of OpenStreetMap ● Google Maps charging ● New entrants ● The next big thing ● Implications for property portals
  • 20. We are the 0.35% "will only affect 0.35% of users".
  • 21. The Nestoria switchhttp://blog.nestoria.co.uk/why-and-how-weve-switched-away-from-google-ma
  • 22. A snowball starts rolling... "There are signs, however, that Googles dominance is under assault..."
  • 23. Case study - StreetEasyhttps://plus.google.com/118383351194421484817/posts/foj5A1fURGthttp://streeteasy.com/
  • 24. Case study - Foursquarehttp://blog.foursquare.com/2012/02/29/foursquare-is-joining-the-openstreetmap-movement-say-hi-to-pretty-new-maps/
  • 25. Case study - Foursquarehttp://blog.foursquare.com/2012/07/10/making-a-better-map-four-months-of-openstreetmap-with-mapbox-foursquare/
  • 26. An ecosystem is born mapbox.com, geofabrik.de, cloudmade.com, thunderforest.com ....
  • 27. Incumbents trying to react - compete
  • 28. Incumbents trying to react - embracehttp://www.esri.com/software/arcgis/extensions/openstreetmap
  • 29. GOOG responds
  • 30. Major trends ● The rise of OpenStreetMap ● Google Maps charging ● New entrants ● The next big thing ● Implications for property portals
  • 31. New entrants - Apple
  • 32. New entrants - Amazon?
  • 33. Major trends ● The rise of OpenStreetMap ● Google Maps charging ● New entrants ● The next big thing ● Implications for property portals
  • 34. Barriers to entry falling http://recce.at/
  • 35. Major trends ● The rise of OpenStreetMap ● Google Maps charging ● New entrants ● The next big thing ● Implications for property portals
  • 36. What does this mean for you? ● Local situation drives which solution is best ● New models like OSM allowing novel, low cost experimentation ○ consumer experience ○ marketing ○ agent tools ● Maps have become opportunity to differentiate ● Watch this space
  • 37. Questions/Learn more http://www.nestoria.com http://www.lokku.com @nestoria http://geomobldn.org @geomob