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Whats next in online mapping?                                           Ed Freyfogle                                      ...
Once upon a time ...                       Getting maps onto a website was                       ●   highly complicated   ...
Today    ●   Maps have become a "must have"        ○ desktop and mobile    ●   Integration has become radically simpler   ...
Where are we going?
Who am I?       ●    vertical search engine for real estate       ●    based in London, serve 8 markets       ●    70+ pro...
We love maps
Major trends     ●   The rise of OpenStreetMap     ●   Google Maps charging     ●   New entrants     ●   The next big thin...
OpenStreetMap                                 ●   Started in 2004                                 ●   The "wiki" map of th...
Volunteers? WTF?
Growing like a weedhttp://wiki.openstreetmap.org/wiki/Stats
Obsolescence happens March 2012 - after 244 years Encyclopaedia Britannica stops publishing
Comparehttp://www.openstreetmap.cl/comparacion/
Compare (cont)http://www.openstreetmap.cl/comparacion/
Compare (cont)        Tamale, Ghanahttp://www.flickr.com/photos/65259390@N08/
Big backers                 Free OSM tile serving                 Sponsors events,                 donates aerial imagery ...
Why is this important?  http://maps.stamen.com/watercolor
Why is this important?  http://www.opencyclemap.org
Why is this important?
Major trends     ●   The rise of OpenStreetMap     ●   Google Maps charging     ●   New entrants     ●   The next big thin...
We are the 0.35%       "will only affect 0.35% of users".
The Nestoria switchhttp://blog.nestoria.co.uk/why-and-how-weve-switched-away-from-google-ma
A snowball starts rolling...        "There are signs, however, that Googles dominance is under assault..."
Case study - StreetEasyhttps://plus.google.com/118383351194421484817/posts/foj5A1fURGthttp://streeteasy.com/
Case study - Foursquarehttp://blog.foursquare.com/2012/02/29/foursquare-is-joining-the-openstreetmap-movement-say-hi-to-pr...
Case study - Foursquarehttp://blog.foursquare.com/2012/07/10/making-a-better-map-four-months-of-openstreetmap-with-mapbox-...
An ecosystem is born   mapbox.com, geofabrik.de, cloudmade.com, thunderforest.com ....
Incumbents trying to react - compete
Incumbents trying to react - embracehttp://www.esri.com/software/arcgis/extensions/openstreetmap
GOOG responds
Major trends     ●   The rise of OpenStreetMap     ●   Google Maps charging     ●   New entrants     ●   The next big thin...
New entrants - Apple
New entrants - Amazon?
Major trends     ●   The rise of OpenStreetMap     ●   Google Maps charging     ●   New entrants     ●   The next big thin...
Barriers to entry falling   http://recce.at/
Major trends     ●   The rise of OpenStreetMap     ●   Google Maps charging     ●   New entrants     ●   The next big thin...
What does this mean for you?    ●   Local situation drives which solution is best    ●   New models like OSM allowing nove...
Questions/Learn more      http://www.nestoria.com      http://www.lokku.com      @nestoria      http://geomobldn.org      ...
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What’s next in mapping for portals? ppw2012

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Ed Freyfogle's talk on trends in online mapping at the July 2012 San Francisco Property Portal Watch workshop

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Transcript of "What’s next in mapping for portals? ppw2012"

  1. 1. Whats next in online mapping? Ed Freyfogle 31 July 2012 Property Portal Watch San Francisco Workshop
  2. 2. Once upon a time ... Getting maps onto a website was ● highly complicated ● very expensive ● required trained experts
  3. 3. Today ● Maps have become a "must have" ○ desktop and mobile ● Integration has become radically simpler ● All sorts of local data overlays ○ increasingly real-time ● Pace of innovation accelerating
  4. 4. Where are we going?
  5. 5. Who am I? ● vertical search engine for real estate ● based in London, serve 8 markets ● 70+ property portal partners ● 3M users/month world wide
  6. 6. We love maps
  7. 7. Major trends ● The rise of OpenStreetMap ● Google Maps charging ● New entrants ● The next big thing ● Implications for property portals
  8. 8. OpenStreetMap ● Started in 2004 ● The "wiki" map of the world ● Anyone can edit ● Anyone can access the data for free http://www.openstreetmap.org
  9. 9. Volunteers? WTF?
  10. 10. Growing like a weedhttp://wiki.openstreetmap.org/wiki/Stats
  11. 11. Obsolescence happens March 2012 - after 244 years Encyclopaedia Britannica stops publishing
  12. 12. Comparehttp://www.openstreetmap.cl/comparacion/
  13. 13. Compare (cont)http://www.openstreetmap.cl/comparacion/
  14. 14. Compare (cont) Tamale, Ghanahttp://www.flickr.com/photos/65259390@N08/
  15. 15. Big backers Free OSM tile serving Sponsors events, donates aerial imagery Many local Donating data governments
  16. 16. Why is this important? http://maps.stamen.com/watercolor
  17. 17. Why is this important? http://www.opencyclemap.org
  18. 18. Why is this important?
  19. 19. Major trends ● The rise of OpenStreetMap ● Google Maps charging ● New entrants ● The next big thing ● Implications for property portals
  20. 20. We are the 0.35% "will only affect 0.35% of users".
  21. 21. The Nestoria switchhttp://blog.nestoria.co.uk/why-and-how-weve-switched-away-from-google-ma
  22. 22. A snowball starts rolling... "There are signs, however, that Googles dominance is under assault..."
  23. 23. Case study - StreetEasyhttps://plus.google.com/118383351194421484817/posts/foj5A1fURGthttp://streeteasy.com/
  24. 24. Case study - Foursquarehttp://blog.foursquare.com/2012/02/29/foursquare-is-joining-the-openstreetmap-movement-say-hi-to-pretty-new-maps/
  25. 25. Case study - Foursquarehttp://blog.foursquare.com/2012/07/10/making-a-better-map-four-months-of-openstreetmap-with-mapbox-foursquare/
  26. 26. An ecosystem is born mapbox.com, geofabrik.de, cloudmade.com, thunderforest.com ....
  27. 27. Incumbents trying to react - compete
  28. 28. Incumbents trying to react - embracehttp://www.esri.com/software/arcgis/extensions/openstreetmap
  29. 29. GOOG responds
  30. 30. Major trends ● The rise of OpenStreetMap ● Google Maps charging ● New entrants ● The next big thing ● Implications for property portals
  31. 31. New entrants - Apple
  32. 32. New entrants - Amazon?
  33. 33. Major trends ● The rise of OpenStreetMap ● Google Maps charging ● New entrants ● The next big thing ● Implications for property portals
  34. 34. Barriers to entry falling http://recce.at/
  35. 35. Major trends ● The rise of OpenStreetMap ● Google Maps charging ● New entrants ● The next big thing ● Implications for property portals
  36. 36. What does this mean for you? ● Local situation drives which solution is best ● New models like OSM allowing novel, low cost experimentation ○ consumer experience ○ marketing ○ agent tools ● Maps have become opportunity to differentiate ● Watch this space
  37. 37. Questions/Learn more http://www.nestoria.com http://www.lokku.com @nestoria http://geomobldn.org @geomob

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