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Nestoria en la conferencia de Search Engine Strategies - SES Londres 2009
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Nestoria en la conferencia de Search Engine Strategies - SES Londres 2009

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Resumen de Nestoria acerca de la conferencia de Search Engine Strategies 2009 - SES en Londres. Comentarios acerca de SEO - Search Engine Optimization, SEM - Search Engine Marketing and Analytics, …

Resumen de Nestoria acerca de la conferencia de Search Engine Strategies 2009 - SES en Londres. Comentarios acerca de SEO - Search Engine Optimization, SEM - Search Engine Marketing and Analytics, Ruben Martinez

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  • 1. Introduction
    • Ruben Martinez and Juan Cantero of the Nestoria team attended the Search Engine Strategies conference in London 2009
    • Search Engine Strategies is an event about SEO, SEM and Analytics with many speakers from the US and the UK
    • We would like to present to you some of the things have been hearing from the experts here and what we have discussed with other SEO and SEM colleagues
  • 2. Search Engine Marketing
    • Several sources confirmed the changes in Adwords during the last few months and their impact on advertisers and publishers
    • Some authors quantify an increase in the average CPC and a deterioration in the average Click Through Rate
    • The recent growth of in the business of affiliates is regarded as the change in the marketing mix particularly in SEM
    • The measurement of the conversion rates and ROI Return On Investment is ever more popular
  • 3. Search Engine Optimization
    • In the SEO world Google confirmed that they are experimenting with Universal Search for many queries that currently do not show blended results.
    • Twitter is in everyone’s mouths and ears. Google confirmed that they cannot get pings of Tweets and they do not index Tweets unless they are linked from somewhere else on the Internet, so Social Media Optimization is yet another challenge in digital marketing
    • Finally Local Search is another area with great potential. The impact of local results on search results will be indeed material
  • 4. So long
    • You may read more about the conference at the SES London web site and of course at the blog of Nestoria in English
    • Just a reminder to take a look at our two latest web sites, Nestoholic and Where Can I Live
    • Thank you for your time and good bye

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