~ 6,600,000,000 humans

~ 200 countries ~ 6,000 languages ~ 190 currencies

1 internet

Internationalization

Internationali s ation

Obvious things Translation use Locale::MakeText Date formats check CPAN, it’s there Date::Japanese::Era, Calendar::Julian Currency formating hopefully everyone will soon use the Euro Encoding RTFM

Translation

use Locale::MakeText

Date formats

check CPAN, it’s there

Date::Japanese::Era, Calendar::Julian

Currency formating

hopefully everyone will soon use the Euro

Encoding

RTFM

What state is London in?

Who am I? Ed Freyfogle Nestoria property search in UK and Spain Yahoo! based in Munich 5 years working on i18n news, finance, sports, search

Ed Freyfogle

Nestoria

property search in UK and Spain

Yahoo!

based in Munich

5 years working on i18n

news, finance, sports, search

Market differences Size matters in Spain users need to be able to sort and filter by size Geodata is very different

Size matters in Spain

users need to be able to sort and filter by size

Geodata is very different

Market differences (cont.) Odd propensity to advertise property via toilet photos!

non-obvious i18n pitfalls

Problems you can’t solve with CPAN

How will users find you? (SEO) What domain? .com vs .local TLD Translate your URLs http://www.nestoria.co.uk/fitzrovia/flat/rent/bedrooms-2 http://www.nestoria.es/bilbao/piso/alquiler/dormitorios-2 Local search engines

What domain?

.com vs .local TLD

Translate your URLs

http://www.nestoria.co.uk/fitzrovia/flat/rent/bedrooms-2

http://www.nestoria.es/bilbao/piso/alquiler/dormitorios-2

Local search engines

Operations Will you host it here or there? Testing How do you test in a language you can’t read? Deployment Do all markets stay in sync?

Will you host it here or there?

Testing

How do you test in a language you can’t read?

Deployment

Do all markets stay in sync?

Different Influencers

External Communications Who will deal with partners that don’t speak English? deal with users that don’t speak English? generate and respond to press coverage about your product in local language?

Who will

deal with partners that don’t speak English?

deal with users that don’t speak English?

generate and respond to press coverage about your product in local language?

Legal Issues Data protection Tax implications Terms and Conditions

Data protection

Tax implications

Terms and Conditions

Just scratched the surface Market Metrics Germany uses cookie based system from IVW Payment Methods No credit cards, no paypal

Market Metrics

Germany uses cookie based system from IVW

Payment Methods

No credit cards, no paypal

These will influence what you have to code

Start planning now, not later

Questions?