Distinguished Alumni Series  The New Marketing Revolution        H. J. Bengochea
Revolution
Better Quality of Life Experience
Brand as Tool
Segmentation
Target Market
Positioning
Spirit
Every touch point
Brand as Service
Collaboration to Create ValueTraditional Value         New Value CreationSegmentation              CommunitiesResearch    ...
Social Media as Research
The Revolution has Started
Marketing Concept to Strategy
Contact MeCoachBengo coachbengo@gmail.com
The Marketing Revolution
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The Marketing Revolution

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The Marketing Revolution

  1. 1. Distinguished Alumni Series The New Marketing Revolution H. J. Bengochea
  2. 2. Revolution
  3. 3. Better Quality of Life Experience
  4. 4. Brand as Tool
  5. 5. Segmentation
  6. 6. Target Market
  7. 7. Positioning
  8. 8. Spirit
  9. 9. Every touch point
  10. 10. Brand as Service
  11. 11. Collaboration to Create ValueTraditional Value New Value CreationSegmentation CommunitiesResearch CollaborationProduct Centered Customer CenteredProducer/Seller Values Creating Shared ValuesEducate the Market Mutual LearningNeeds Focused LifestyleNarrow Product Values Mind, Body, Spirit Values
  12. 12. Social Media as Research
  13. 13. The Revolution has Started
  14. 14. Marketing Concept to Strategy
  15. 15. Contact MeCoachBengo coachbengo@gmail.com

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