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Rebranding of the Lok Jack GSB
 

Rebranding of the Lok Jack GSB

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Our New Logo and Motto explained.

Our New Logo and Motto explained.

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    Rebranding of the Lok Jack GSB Rebranding of the Lok Jack GSB Presentation Transcript

    • ARTHUR LOK JACK GRADUATE SCHOOL OF BUSINESS RE-BRANDING
    • << OUR NEW LOGO
    • Our Logo: The Meaning LETTERS The letters ALJ form a pathway, a journey, to a future filled with opportunity for which ALJGSB prepares its graduates.   DOT The dot at the center of the pathway represents a student on their journey to excellence.  ARC The arc represents a horizon and the greater enlightenment that lies ahead.   
    • More than a symbol, it is a statement about the Arthur Lok Jack Graduate School of Business (ALJGSB) and its graduates.  The letters ‘A, L, J’ crowned by a golden arc asserts ALJGSB as the ‘gold standard’ in business education in the region.
    • Our New Motto: Innovatus Ars Ducendi Innovating the Art of Leadership