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RFCD 2011: Kayanne E. Anderson: Caribbean Creative Industry Clusters
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RFCD 2011: Kayanne E. Anderson: Caribbean Creative Industry Clusters


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Kayanne E. Anderson - RFCD Conference @ Arthur Lok Jack GSB - November 2011

Kayanne E. Anderson - RFCD Conference @ Arthur Lok Jack GSB - November 2011

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  • 1. Best Practice Imperatives for Creative Industry Clusters – Caribbean
    • Presented to the Regional Forum on Cluster Development
    • By
    • Kayanne E. Anderson Esq.
    • Consultant, Creative Industries
    • Caribbean Export Development Agency
  • 2. Benefits of Creative Industry Clusters
    • Important information resource
    • Support mechanism
    • Access to goods and services
    • Skills and Knowledge spill-over
    • Complementarities
    • Increased competitiveness, marketability and profitability
  • 3. What makes a successful Cluster?
    • All involved in a Cluster should:
    • Have the ability to work together to build competitiveness and trust;
    • Focus on open and honest communication;
    • Have a strong, focused mindset based on a positive attitude, willingness to take direction and an understanding of the greater good. PRODUCTION drives the collaboration!
  • 4. What makes a successful Cluster?
    • Ideally, successful Clusters have:
    • A manageable number of partners;
    • Functioning networks and partnerships;
    • A cluster leader, or dedicated facilitator;
    • Access to sources of finance;
    • Mentorship;
    • A global approach;
  • 5. What makes a successful Cluster?
    • Clusters often limited to non-commercial activities and not directly compete with members ’ services and products
    • Clusters are often heavily reliant on the time, and at times financial, commitment of a core group of members dedicated to the purpose in order to thrive
    • Public support is important to maintain initial operations; however initiatives should be led and undertaken by industry
  • 6. Caribbean Creative Industry Clusters
    • How many creative clusters exist in the Caribbean? Why? Why Not?
    • How does the Cluster model benefit Caribbean Creative Industries?
    • What makes Caribbean model unique?
    • How can Caribbean Clusters be better supported in the face of international competition?
    • What are some of the best practices? Examples of success stories?
  • 7. Private Sector Development Programme - Jamaica
    • established in 2005 to assist micro, small and medium-size businesses of Jamaica improve their competitiveness and profitability.
    • It was funded by the European Union and the Government of Jamaica 2006 – 2009 to cover grants and technical assistance and operated through the Jamaica Trade and Invest and Jamaica Business Development Corporation.
    • The PSDP Cluster Sector Initiative (CSI) evolved from work of TGCC to focus on developing and initiating cluster activities in the agro-business, services, tourism and creative industries sectors.
  • 8. Private Sector Development Programme - Jamaica
    • According to Jamaica Trade & Invest, “ clusters increase the competitiveness of their members in both national and global markets by taking advantage of the collective synergies formed from its members working together. ”
    • Members join clusters based on similar or complementary business interests. They undertake customized and sector-specific business initiatives focused on increasing the competitiveness and profitability of all its members.
  • 9. Private Sector Development Programme - Jamaica
    • JTI tells us that a well developed cluster facilitates:
      • increased productivity and growth (through specialized inputs, access to information, and access to public goods and key supply chain networks)
      • market driven innovation (through cooperative research and collaboration), new business formation and expansion
      • a stronger lobby and advocacy
  • 10. Private Sector Development Programme - Jamaica
    • Some of the Clusters which evolved from the PSDP included:
      • Visual and Performing Arts Jamaica
      • Authentic Jamaican Gifts and Crafts
      • Jamaica Fashion and Apparel Cluster Ltd.
      • The Music Cluster
    • Some of the clusters isolated for the programme were originally associations, and reverted back to being associations once the programme ended.
    • However, a few are still operating as clusters:
  • 11. Visual and Performing Arts Jamaica
    • VPAJ is one of 10 original clusters formed with the support of the PSDP.
    • An independent, non-profit organisation, VPAJ is concerned with promoting the success of its members ’ enterprises and fostering collaboration within and between their respective industries
    • They are focused mainly on providing information and facilitating networking
  • 12. Visual and Performing Arts Jamaica
    • Jamaica's Creative Industries that VPAJ concentrate on: Writing & Publishing, Dance, Design, Film & TV, Music, Theatre, Visual Arts, and affiliated service providers.
  • 13. Jamaica Reggae Industry Association
    • JARIA also evolved out of PSDP
    • 6th attempt at a music cluster
    • Run by sub-committees, including:
      • Marketing
      • Education
      • CALM - Constitution, Advocacy, Lobbying and Membership
      • These committees meet with the board and general members once a month to discuss issues
  • 14. Fashion & Apparel Cluster - Jamaica
    • The Jamaica Fashion & Apparel Cluster (JFAC) includes local designers, manufacturers, technical service providers, raw material suppliers, training institutions and support institutions and was formed at the end of 2007
    • Currently, JFAC has over 180 members
  • 15. Fashion & Apparel Cluster - Jamaica
    • Focus on:
      • technical and business development
      • market penetration activities
      • participation in international and local trade shows, expos, product development and fashion shows
      • workshops, lectures, training programmes for stakeholders
      • Management structure: Facilitator, Steering Committee, Stakeholders
      • Financial support necessary to continue
    Fashion Cluster style for Jamaica Day
  • 16. New Caribbean Cinema - regional
    • New Caribbean Cinema Series intends to showcase the creative artistry from the region ’ s up and coming filmmakers
    • The series is a Caribbean co-production, jointly produced by Storm Saulter from Jamaica and Michelle Serieux from St. Lucia
    • “ New Caribbean Cinema exists to challenge old models and to prove that in our region, innovation and ingenuity are key to our artistic expression. ”
  • 17. New Caribbean Cinema - Jamaica
    • Cast and crew of “ Missed, ” a short film by Michelle Serieux
  • 18. Caribbean Creative Clusters (C3) - Barbados
    • C3 is a non-profit company established in Barbados to provide the region ’ s creative industries with administrative, strategic, logistical and funding support to help develop and grow various sectors.
    • The Chrysalis Project ( ) is one of the training programmes created through C3, with the purpose of “ Building World Class Cultural Industries through the Development of TV & Film, ” which is focused on providing on-the-job training in all areas of film production.
  • 19. Caribbean Creative Clusters (C3) - Barbados
    • C3 uses an extremely simple yet effective model that operates through training, mentorship and sharing of personnel, equipment, resources based on a 3 tier model:
        • New individuals/companies;
        • Semi developed companies and those exploring further growth in other markets (export ready);
        • Companies that are already successfully exporting
  • 20. Flying Fish Studios - Barbados
    • A full service audio-visual digital technology company based in Bridgetown, Barbados with offices in Trinidad and Jamaica
    • They are the largest privately owned radio, television and film distribution content provider in the Eastern Caribbean.
    On set in Barbados with Mr. Dale
  • 21. Flying Fish Studios - Barbados
    • Examples of Flying Fish Studios work include:
    • Rihanna ’s “ Cheers ” official music video: watch?v=ZR0v0i63PQ4&ob=av2e
    • And the official video from Mikey ’ s 2011 Crop Over Soca Monarch winning song, “ Pavement Anticipation ” :
  • 22. Challenges
    • CI clusters face certain difficulties that make it challenging to sustain operations:
      • Lack of trust and support from government organizations, private sector organizations and individuals
      • Members contribute their own time, energy and funds to run the clusters, which takes away from their own businesses
      • Many do not have their own office spaces
      • Proper funding and resources can be difficult to come by
  • 23. Drivers for Successful Clusters Location! Location! Location!
    • Innovation as Driver
    • Urban Planning
    • Ecology of an Economy
    • Opportunities
  • 24. Caribbean Export Creating a Viable Regional Creative Hub Creative Caribbean Campuses Creativity Parks across the Caribbean Regional Prototyping Facility (Universities as Knowledge Hubs)
  • 25. Join us to CREATE Caribbean Inc.