Benefits & limitations of email marketing

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apply all the benefits of email marketing to your business and learn and correct all the mistakes of email marketing

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Benefits & limitations of email marketing

  1. 1. BENEFITS & LIMITATIONS OF E-MAIL MARKETING Lokesh Raghani E-mba Digital Business Management
  2. 2. BENEFITS Low Cost  Easy to Track  Opt in or UN-Subscribe Option  Fast Response  Measurable Results  Interactive  Targeted Marketing 
  3. 3. LIMITATIONS Customers may not see the message.  It’s not cheap.  Need to work hard.  There will always be glitches.  It’s becoming an old tactic. 
  4. 4. Do’s & don'ts of email marketing
  5. 5. DO’S Aggressively capture email subscribers.  Offer at least one subject-oriented option.  Personalize promotions.  Invest in a branded template.  Build promotional landing pages.  Send out mobile friendly emails.  Clean up your lists periodically.  Compress your images. 
  6. 6. DON'TS Don’t spam your lists.  Don’t send out emails with poor content.  Don’t assume your list is good forever.  Don’t put too much on the email page.  Don’t send out bad coupons. 
  7. 7. STATISTICAL FACTS 21% of email recipients report email as Spam, even if they know it isn’t.  69% of email recipients report email as Spam based solely on the subject line.  80% of social network members have received unsolicited email or invites.  35% of business professionals check email on a mobile device.  People who buy products marketed through email spend 138% more than people that do not receive email offers. 
  8. 8. BIBLIOGRAPHY http://shoutitoutdesign.com/top-10-advantages-ofemail-marketing/  http://smallbizdiamonds.com/post/33769586538/sp am-glitches-and-cost-5-drawbacks-of-emailmarketing  http://www.practicalecommerce.com/articles/4110Email-Marketing-Dos-and-Don-ts-for-EcommerceMerchants 

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