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Benefits & limitations of email marketing
Benefits & limitations of email marketing
Benefits & limitations of email marketing
Benefits & limitations of email marketing
Benefits & limitations of email marketing
Benefits & limitations of email marketing
Benefits & limitations of email marketing
Benefits & limitations of email marketing
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Benefits & limitations of email marketing

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apply all the benefits of email marketing to your business and learn and correct all the mistakes of email marketing

apply all the benefits of email marketing to your business and learn and correct all the mistakes of email marketing

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  • 1. BENEFITS & LIMITATIONS OF E-MAIL MARKETING Lokesh Raghani E-mba Digital Business Management
  • 2. BENEFITS Low Cost  Easy to Track  Opt in or UN-Subscribe Option  Fast Response  Measurable Results  Interactive  Targeted Marketing 
  • 3. LIMITATIONS Customers may not see the message.  It’s not cheap.  Need to work hard.  There will always be glitches.  It’s becoming an old tactic. 
  • 4. Do’s & don'ts of email marketing
  • 5. DO’S Aggressively capture email subscribers.  Offer at least one subject-oriented option.  Personalize promotions.  Invest in a branded template.  Build promotional landing pages.  Send out mobile friendly emails.  Clean up your lists periodically.  Compress your images. 
  • 6. DON'TS Don’t spam your lists.  Don’t send out emails with poor content.  Don’t assume your list is good forever.  Don’t put too much on the email page.  Don’t send out bad coupons. 
  • 7. STATISTICAL FACTS 21% of email recipients report email as Spam, even if they know it isn’t.  69% of email recipients report email as Spam based solely on the subject line.  80% of social network members have received unsolicited email or invites.  35% of business professionals check email on a mobile device.  People who buy products marketed through email spend 138% more than people that do not receive email offers. 
  • 8. BIBLIOGRAPHY http://shoutitoutdesign.com/top-10-advantages-ofemail-marketing/  http://smallbizdiamonds.com/post/33769586538/sp am-glitches-and-cost-5-drawbacks-of-emailmarketing  http://www.practicalecommerce.com/articles/4110Email-Marketing-Dos-and-Don-ts-for-EcommerceMerchants 

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