Marketing management.. maggi noodles

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Well this was another project given to me and my group members. We had to take a product and explain the Marketing mix and the influences and cultural shifts towards noodles consumption.

Project was presented by HEEMA JOSHI, NEETI JHA,. ABHIJEET ZAWARE AND MYSELF LOKESH BOGATI

I hjave designed the slides as per the theme of Maggi

Please follow me on slideshare for more Powerpoint presenatations :)

My email lbogati62@gmail.com

thank you :)

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Marketing management.. maggi noodles

  1. 1. INTRODUCTION TO NOODLES • Indians perceive noodles as an important part of Chinese and Oriental cuisine. • Home made 'Idyiappam' - an Indian version of noodles • Served in majority of the restaurants situated in Tier1 and Tier2 cities • Small eateries present in Mumbai and other towns serve noodles with other Chinese dishes • Home deliveries from restaurants along with packaged, unprepared noodles make their way into Indian homes.
  2. 2. EATING NOODLES (FORM) • • • • • Deep fried with oil, vegetables and spices Boiled in water along with specific ingredients Served dried and crispy along with chutney Served as a part of the soup. Wrapped in a role.
  3. 3. NEEDS/ WANTS SATISFIED BY NOODLES      Wholesome Easily Accessible Enriched with nutrients Caters to all age group now. Affordable to all.
  4. 4. GROWTH IN THE NOODLES MARKET (BRANDED VS UNBRANDED)     Demand for convenience food 15% increase Changing lifestyle & eating habits Increase in purchase power
  5. 5. HISTORY OF MAGGI • Maggi is an over 100 yrs old Nestle brand of instant noodles, soups, sauces, seasonings & stocks. • The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father’s mill • Marked the begin of Maggi brand and it ‘s line of convenient food products. • Maggi merged with Nestle in 1947.
  6. 6. MAGGI IN INDIA • Nestle introduced Maggi brand in India in 1982 • With the launch of Maggi noodles,NUL created a new food category in Indian packaged food market • Popular snack . • Maggi became generalized.
  7. 7. PRODUCTS OFFERED BY:
  8. 8. PRICE Product Variant Pack Size(gm) Price (Rs) Maggi 2 minutes 50 5 100 10 200 20 400 36 600 54 800 70 Chicken curry 100 12 Vegetable Atta & Dal Atta Noodles 100 13 400 50 100 16 70 40 Vegetable Multigrainz Noodles Maggi Cup o mania
  9. 9. PLACE • • • • Strong Distribution Network. Wherever, Whenever, However. Maggi Fun Spots. Other Nestle Kiosks.
  10. 10. PROMOTION • • • • • • • 360degree marketing strategy. Changed their advertising campaign . Celebrity endorsements. Events & Experiences. Sales promotion in school & colleges, exercise of brand recall. Free sample distribution. Consumer involvement – invited housewives to send Maggi recepies.
  11. 11. CULTURAL SHIFTS TOWARDS NOODLES CONSUMPTION • More people using it due to the minimal cooking time required. • A preferred choice amongst children below the age of 16. • The new healthy variants like Multigrainz and Atta Noodles a hit for the health conscious. • Often substitutes for lunch/dinner among working professionals.
  12. 12. THREAT OF SUBSTITUTE PRODUCTS • Pasta • They have threat from pasta due to it nutritional properties available in it. Pasta is also easy to cook and eat like noodles. Also the pasta is available at a cheaper rate in the market today. • Ready to eat food MTR • Noodles have threat with this product because they have the best dishes included in it i.e dosa, idli, utthappa mix so people can use it instead of maggi too.
  13. 13. CONCLUSION • Advertise its product by depicting attributes related to health like nutrition values • Help customer perceive the product as healthy • Nestle is a dominant player in the market • Maggi noodles has been entrenched instant noodle brand in the market • Due to its strong advertising, mass distribution Maggi has variety flavors under it with the consumer loyalty • It should always focus on changing lifestyle and innovate to create delight in every meal
  14. 14. Sources: http://en.wikipedia.org/wiki/Maggi_noodles http://www.maggi.in/ http://marketingstrategy-sai.blogspot.in/2010/03/maggie-noodles.html

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