Locative Media on the Third Screen


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Locative Media on the Third Screen

  1. 1. “Locative Media” on the “Third Screen”(or, location based audio and video on mobile devices)
  2. 2. Locative Media• Delivers multimedia and other content directly to the user of a mobile device dependent upon their location.• The physical implementation of locative media however is not bound to the same location to which the content refers.• Locative media are digital media applied to real places and thus triggering real social interactions. http://en.wikipedia.org/wiki/Locative_media
  3. 3. Video: Some Context AVG U.S. Monthly Viewing: - TV = 136 hrs/mo - Online Video = 18 hrs - Mobile Video = 4.3 hrs- NYTimes, Nielsen - http://www.google.com/url?q=http%3A%2F%2Fwww.nytimes.com%2F2011%2F01%2F03%2Fbusiness%2Fmedia%2F03ratings.html%3F_r%3D3%26ref%3Dmedia&sa=D&sntz=1&usg=AFQjCNEu80ugs9ymayiZh6zxsmpKavkldA- ComScore - VideoMetrix - http://www.comscore.com/Press_Events/Press_Releases/2011/9/comScore_Releases_August_2011_U.S._Online_Video_Rankings- Nielsen - http://www.mobilemarketingwatch.com/nielsen-us-teens-among-biggest-consumers-of-mobile-content-mobile-ads-16106/
  4. 4. mobile subscribers age 12-17 = 7 hrs,13 mins of mobile video a month mobile video viewing continues to see marked gains, increasing 41% over 2010 and more than 100% since 2009.- Nielsen - http://www.mobilemarketingwatch.com/nielsen-us-teens-among-biggest-consumers-of-mobile-content-mobile-ads-16106/- http://blog.nielsen.com/nielsenwire/online_mobile/cross-platform-report-americans-watching-more-tv-mobile-and-web-video/
  5. 5. LBS:Video - apps (1) Vidcinity = iPhone app that allows you to share and discover videos near a location. Vidcinity reveals what’s really going on around you!Published by VMIX MEDIA, Inc. - VMIX for Non-Profits is a full-service online video platform that lets you reach existing supporters and add new ones using the power of video. http://www.vmix.com/solutions/non-profits/
  6. 6. LBS:Video - apps (2) meporter = “The Beat on the Street”, an iPhone and Android app that empowers citizen journalists by allowing you to report on hyperlocal news that is directly relevant and important to you and those around you. http://www.meporter.com/
  7. 7. LBS:Video - apps (3) viddy squawkme socialcam LoKast "Instant Social Network...Right Where You Are!"(think Instagram for video) (think FourSquare + YouTube) (developed by justin.tv) (message and share videos, etc. with others next to you, instantly.) http://www.facebook.com/pages/SquawkMe/ http://viddy.com/ 204455442917931 / http://socialcam.com/ http://www.lokast.com/ Others: Facebook mobile, QIK(Skype), Blurb mobile...
  8. 8. LBS:Video - local example “NCC” - National Constitution Center(free iPhone app with $.99 in-app video tour purchases)
  9. 9. Audio: Some Context 90 % of U.S. adults areexposed to audio media daily - 79% = Broadcast/Satellite (for avg of 122 mins/day - 37% = CDs/Tapes (for avg of 72 mins/day) - 19% = Desktop computer (for avg of 66 mins/day) - 11% = Portable audio (ie, iPod) (for avg of 69 mins/day) (2009 Study by Radio Advertising Bureau)Radio Advertising Bureau - http://www.rab.com/public/reports/VCM_Radio-Audio_Report_FINAL_29Oct09.pdf (2009)
  10. 10. “The Times They Are A-Changin’”
  11. 11. 20.3 % of mobile subscribers listened to music on their mobiledevice in July 2011 U.S. Population in 2010 = 309 million U.S. mobile subscribers in July 2011 = 234 million Arbitron ratings among the A18-34 28.5% of “Millennials” (aged demo, Pandora’s AQH is now higher 16-34) say they “usually” or than any terrestrial radio station in all of “always” listen to Internet the five-largest U.S. radio markets. radio — compared to 25.9% to local radio. 60% of Pandora listening comes from mobile, up from just 12% two years ago. - comScore - http://www.comscore.com/Press_Events/Press_Releases/2011/8/comScore_Reports_July_2011_U.S._Mobile_Subscriber_Market_Share - RAIN - http://textpattern.kurthanson.com/articles/1303/rain-823-study-shows-internet-radio-more-popular-among-millennials-ages-16-34-than-local-radio - Bloomberg - http://www.bloomberg.com/news/2011-07-21/pandora-says-mobile-user-growth-outpacing-demand-for-ads-raising-concern.html
  12. 12. LBS: Audio - apps (1) SoundTracking = iPhone app that “takes social networking to the next level, combining music, photography, and location-sharing in an extraordinary way.”http://soundtracking.com/
  13. 13. LBS: Audio - apps (2) Geotrio Tours MyTourGuide Toozla HearPlanet (partner with publishers, organizations and(curated audio tours; especially (self-serve audio, video + AR (wikipedia text-to-speech, everyone with something to say about for universities; TIPS!) tour creation, free or for sale) etc. audio streams) places; premium app = $3.99 or free LITE) http://www.geotrio.com http://mytourguide.com// http://toozla.com http://www.hearplanet.com/ Others: Geoloqi, HipGeo, Tagwhat, iTourU and many one-offs for Travel Bureaus/Publishers.
  14. 14. LBS: Audio - apps (3) broadcastr Shoudio AudioBoo “The Location Based “what’s your story?” “Because sound is social” Audio Platform”http://beta.broadcastr.com/ http://shoudio.com/ http://audioboo.fm/
  15. 15. LBS: Audio - local example Lokadot = Location-based Audio Platform for Mobile. “Hear What You’ve Been Passing By”GPTMC,Mural Arts, Assoc of Phila. Tour Guides, Historic Philadelphia, & HistoryWalk by Nancy Gilboy. Lokadot is pronounced: low + kuh + dote ... as in “local” + “anecdote”
  16. 16. Thank you! Your location-based audio should be on Lokadot?• Cliff Stevens Museums• Founder/President of Lokadot, LLC Parks• http://lokadot.com Tourist Orgs• Twitter = @lokadot & @myownitguy Cultural Orgs Universities• YouTube = youtube.com/lokadot Artists• Email = cliff@lokadot.com Local Businesses (btw, it’s free)
  17. 17. BONUS: Bluebrain “The National Mall” The first location-aware record album!!! “An app designed for smartphones that uses Global Positioning System technology to trigger different swaths of electro-pop based on physical location. Titled “The National Mall,” the app-album can be heard only in Washington by iPhone-toting listeners strolling around the monuments and museums.” - The Washington Post, By Chris Richards, Published: May 27“It’s like a ‘Choose Your Own Adventure’ of an album.